Fujifilm X100V Compact Digital Camera Wins Bronze IDEA Award

Fujifilm Corporation is pleased to announce that its premium compact digital camera FUJIFILM X100V has won the Bronze Award in the International Design Excellence Awards (IDEA) 2021, organized by the Industrial Designers Society of America (IDSA). The ultra-short-throw projector FUJIFILM Projector Z8000 and the instant camera “instax SQUARE SQ1 has been chosen as the finalists.

The IDEA is an international design award program established 1980 by the Industrial Designers Society of America (IDSA). It is considered as one of the world’s three major design awards alongside Germany’s “iF Design Award” and “Red Dot Design Award.” The IDEA carries out evaluation of entries based on strictly defined criteria including design innovation, user benefits and social impact, and presents Gold, Silver and Bronze awards.

The development of a variety of products and services, Fujifilm pursues functionally and performance, while also striving to achieve design that takes maximum advantage of functional excellence. In the latest IDEA Awards 2021, the company has one Bronze Award with its premium compact digital camera X100V out of some 1,600 entries submitted from around the world.

Fujifilm has won the Awards for three straight years, following the win with the portable X-ray system CALNEO Zair (Bronze) in 2019 and the wins in the ultra-short-throw-projector FUJIFILM PROJECTOR Z500 and image-stabilized binoculars FUJINON TECHNO-STABI TS-X 1440 (both Gold) in 2020.

In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

Premium compact digital camera “FUJIFILM X100V”

The FUJIFILM X100V is a premium compact digital camera that combines the back-illuminated 26.1MP “X-Trans CMOS4” sensor and the high-speed image processing engine “X-Processor 4” with Fujifilm’s proprietary color-reproduction technology to enable capturing high-quality stills and videos in “memory colors,” vivid colors exactly as people remember.

The camera features the Advanced Hybrid Viewfinder, allowing users to instantaneously switch between the optical viewfinder (OVF) and electronic viewfinder (EVF) in pursuit for the traditional photography style of “shooting through the viewfinder.” The use of the tilting rear LCD monitor and dials on the top plate enables intuitive operability and gives the camera body the sophisticated design that exudes functional beauty.

Fender and Lexus Partner to Release Fender Lexus LC Stratocaster Guitar

Fender Musical Instruments Corporation’s (FMIC) Fender Custom Shop (FCS) today announced the launch of a limited edition Fender Lexus LC Stratocaster guitar, the newest custom-built piece from Principal Master Builder Ron Thorn. Chosen for their passion for bold design, intuitive technology, and Takami craftsmanship, Fender’s alliance with Lexus brings to life the Fender Lexus LC Stratocaster. Fender Custom Shop will be releasing 100 team-built Fender Lexus LC Stratocaster guitars globally.

The Stratocaster guitar includes an omnidirectional Structural Blue finish, a spectral range that produces light metallic blue to deep midnight blue that was originally inspired by the Morpho butterfly. The paint on the Stratocaster guitar is the same paint that was used on the Lexus LC 500 coupe and convertible Inspiration Series, of which only 200 total vehicles were produced for the US. Structural blue paint brings to life the rich curvature of the LC 500 body, and now the guitar body. The paint does not contain any blue material – it looks blue only because of the interference of light. Layers of colorless materials come together to generate the ultimate color, hence the name “structural”.

The neck is fashioned from beautiful 3A flame maple and finished high-gloss urethane, imparting a hint of Fender woodworking tradition in contrast with the instrument’s other advanced visual elements. The fingerboard is made of deep-blue polished Richlite, a composite material known for its tonal properties, structural stability, and resistance to wear and moisture, used by the Fender Custom Shop for the first time. The fingerboard has a flatter 12” radius and 22 medium-jumbo stainless steel frets. On darkened stages, the white Luminlay fingerboard inlays glow in vivid blue.

Additionally, the fasteners on the pickguard are black button head machine screws that create a clean automotive appearance, while the pickups are Fender’s latest version of our Noiseless Single Coils, another first for the Fender Custom Shop. To top it off, the headstock face is finished in Structural Blue with a chrome Fender logo while the custom case is wrapped in carbon fiber textured vinyl, with black leather ends and the Lexus logo embroidered inside the lid.

When we saw the first iteration of this Stratocaster, we couldn’t believe how well it matched the original LC 500 Inspiration Series,” said Vinay Shahani, Vice President of Lexus Marketing. “It’s amazing to see this partnership come together based on our respective brands’ mutual admiration for one another. Seeing our Structural Blue color represented in this Stratocaster guitar illustrates endless possibilities of creativity, and we’re honored to have been a part of this creation.”

Every day, the Fender Custom Shop’s esteemed Master Builders are challenged to build guitars and basses with no boundaries. To match Lexus’s sound systems configuration, Principal Master Builder Ron Thorn included custom machined brushed aluminum knobs to match the Mark Levinson stereo knobs, while reducing the quantity from three typically found on a Stratocaster guitar to two — Master Volume and Master Tone. The fretboard is a polished deep blue Richlite, a material new to the Fender Custom Shop and selected exclusively for this build given the similar components it has with Lexus vehicles.

“As a deep car enthusiast, this was a fun project to build off. We went bold with the technical specs to make this model a living Lexus guitar. I can’t wait to see how everyone rocks out to it,” added Principal Master Builder Ron Thorn. 

Line 6 and Steinberg Partner to Offer Helix Recording Bundle

Line 6 and Steinberg have partnered to offer the Helix Recording Bundle. The offer is valid until February 28, 2022. Anyone purchasing a new Line 6 Helix amp and effects processor will receive Steinberg Cubase Elements music production software (valued at $99.99 USD, MSRP) and the Line 6 Helix Native plugin (valued at $399.99 USD, MSRP) at no additional charge. Eligible Helix processors include Helix Floor, Helix LT, Helix Rack, and Helix Control.

Helix amp and effects processors set the standard for sonic quality and ease of use when crafting authentic sounding and feeling tones. Cubase Elements offers tools for intuitive songwriting, virtual instruments to develop musical ideas, and essential studio-grade effects. And Helix Native brings the power of Helix to Cubase (or any other digital audio workstation).

To claim your free software, you must register your Helix amp and effects processor and upload your proof of purchase on the Line 6 website. Once approved, your Cubase Elements and Helix Native licenses will be deposited into your Line 6 account. Please allow up to two working days for activation.

Helix Amp and Effects Processors

Helix amp and effects processors set the standard for sonic quality and ease of use when crafting authentic sounding and feeling tones. Powered by dual SHARC processors and utilizing award-winning HX modeling technology, Line 6 flagship Helix processors also feature intuitive user interfaces that replace complex menu diving with familiar interaction.

Cubase Elements

Cubase Elements is your personal music studio, incorporating professional workflows as used by countless artists, engineers, and producers worldwide. Using the same technology platform as its larger siblings in the Cubase family, Cubase Elements offers tools for intuitive song-writing, virtual instruments to develop musical ideas, and essential studio-grade effects.

Helix Native

Helix Native brings the power of Helix to any digital audio workstation. Helix Native features the authentic sounds of vintage and modern amps, cabs, mics, and effects – but its also an open-ended sound design tool that will inspire anyone seeking exciting new sounds.

Canon Introduces Virtual Reality Through a New Lens

Canon U.S.A., Inc., a leader in digital imaging solutions, has introduced its first product designed to empower the next generation of immersive storytellers. The new RF5.2mm F2.8 L Dual Fisheye lens brings stereoscopic 3D virtual reality (VR) capture to the EOS R5 camera as part of the EOS VR System, which also includes a future firmware update for the EOS R5 camera to support use of this lens with new VR shooting specific functions, as well as new upcoming Canon EOS VR software solutions for conversion and processing.

As the world’s first digital interchangeable dual fisheye lens capable of shooting stereoscopic 3D 180° VR imagery to a single image sensor the complexities of virtual reality production and the ability to view the content in full capacity, are greatly streamlined for seasoned professionals and newcomers to the craft. In order to truly experience the captured content by this system in its truest form, a compatible VR headset is recommended for use such as Oculus Quest 2, allowing the viewer to immerse themselves int the content – by simply moving their head to provide a vivid, incredibly wide view.

The RF5.2mmF2.8 L Dual Fisheye features high-quality L-series optics engineered with an interpupillary distance of 60mm for delivery of 3D imagery in VR with natural parallax closely resembling human vision when viewed through a compatible headset. With a 190 degree field of view captured from two separate optical systems they deliver outstanding results for 180° VR viewing platforms.

With subwavelength coating technology offering impressive flare control in backlit conditions, VR creators can have freedom to shoot regardless of the time of day, or position of the sun. The dual fisheye design provides versatile exposure control with a maximum aperture of a bright f/2.8 to a deep depth of field of f/16 with electronically controlled apertures allowing the dual fisheye lens to operate like other RF mount lenses. Between the dust and water-resistant sealing and fluorine coating of the lens and the robust build of the EOS R5 camera, this System delivers peace of mind even in challenging weather conditions. Canon’s free Camera Connect app and Canon’s EOS Utility program both will be updated in the future to offer remote-control live view functionality for monitoring purposes while on-the-go.

he EOS VR System’s convenient workflow is a standout feature. Accomplished by recording left and right fisheye images to a single full-frame image sensor, this design helps to solve common VR challenges of stitching and synching, by outputting one single image file. Canon is currently developing two paid subscription-based software solutions as available options for completing the post-production process. Canon’s EOS VR Utility will offer the ability to convert clips from dual fisheye image to equirectangular and make quick edits, as well as select the resolution and file format before export. With the EOS VR Plug-In for Adobe® Premiere® Pro, creators will be able to automatically convert footage to equirectangular, and cut, color, and add new dimension to stories with Adobe Creative Cloud® apps, including Premiere Pro.

Compact, lightweight, and portable, the RF5.2mm F2.8 L Dual Fisheye is easily packed in a camera bag to help the creator tell unlimited virtual reality stories.

The Canon RF5.2mm F2.8 L Dual Fisheye lens is scheduled to be available in late December 2021 for an estimated retail price of $1,999.00. In addition to the lens, both of Canon’s EOS VR Software solutions (EOS VR Utility and the EOS VR Plug-in for Adobe Premiere Pro) are currently scheduled to be available in late December 2021.

Eventide Introduces TriceraChorus Pedal

Eventide introduced the TriceraChorus pedal. It was inspired by the Tri-Stereo Chorus and stompbox choruses of the 1970s and early 1980s. The TriceraChorus pedal pairs rich Bucket Brigade-style chorusing with Eventide’s legendary MicroPitch detuning for a lushness that rivals the jungles the late Cretaceous Period.

TriceraChorus features three hours voices and three unique chorus effects which can be used to create a wide stereo spread with pulsing waves of modulation. The innovative “Swirl” foot switch adds psychedelic flanging, phasing, and Univibe-style tones. It has never been easier to dial in syrupy smooth, deep modulation on guitar, bass, synths, strings, vocals and more.

TriceraChorus has three chorus voices: Left, Center, and Right, which can be detuned to add even more depth. A three-phase LFO modulates the delay times for these voices, producing a dazzling movement across the stereo field. The combination of the three modulated delays creates a huge wash of chorus reminiscent of that big, dreamy ‘80s sound.

Like the mighty three-horned dinosaur, TriceraChorus is a powerhouse of chorus offering three effect types complemented by detuning and Swirl. For a quintessential vintage chorus sound, set TriceraChours to “Chorus” mode. If you need something with more complexity and movement, “Chorale” produces lush, heavenly choruses inspired by classic rackmount Tri-chorus units. For a more warbly, pulsing effect, try “Vibrato”. Add detune for subtle pitch shifting sweetness. Engage the “Swirl” foot switch to get lost in a whirlpool of kaleidoscopic sound.

More Features:

  • Five presets loaded at your feet with dozens more available with Eventide Device Manager (EDM) software
  • Dual-action Active Footswitch is latching or momentary
  •  Real panel Guitar/Line Level switch for matching levels with guitars, synths, FX loop or DAW interface
  • Map any combination of parameters to an expression pedal
  •  Use a single aux switch to tap Rate or a triple aux switch for easy preset changing (up/down/load)
  •  MIDI capability over TRS (with MIDI to TRS cable or converter box) or USB (with MIDI-host controllers)
  •  Multiple Bypass options: Buffered, Relay, DSP+FX or Kill dry
  •  Catch-up mode helps dial in your sound when toggling between presets/parameters
  • Eventide Device Manager PC or Mac application for software updates, system settings and creating/saving presets.

Fujifilm Launches Mirrorless Digital Camera FUJIFILM GFX50S

Fujifilm is pleased to announce that the FUJIFILM GFX50S II will be released in late September 2021 as the latest addition to the GFX Series of mirrorless digital cameras incorporating the large-format sensor approximately 1.7 times larger than a 35mm full-frame sensor.

The GFX50S II is equipped with the 51.4MP image sensor and the powerful in-body image stabilization (IBIS) mechanism in a compact and lighthearted body weighing approximately 900g, Its high-performance AF, based on the use of a high-speed image processing engine, gives the camera a excellent mobility.

The GFX50S II is a mirrorless digital camera that allows more people to enjoy the photographic world of ultra-high image quality, achieved by the large-format sensor’s rich tonality and ability to render the background out of focus beautifully.

Fujifilm released the FUJIFILM GFX 50S in 2017 as the first model in the GFX Series of mirrorless digital cameras and has since expanded the lineup to pioneer a market for mirrorless digital cameras using a image sensor larger than a 35mm full-frame sensor. The GFX Series has won high acclaim for its image quality and mobility from professional photographers and photography enthusiasts.

The latest GFX50S II, to be released this time, in a mirrorless digital camera equipped with the 51.4MP sensor in a compact and lightweight body weighing approximately 900g. It has a larger light-relieving area per pixel than digital cameras with the 35mm full-frame sensor, producing rich tonality and clear images with minimal noise even in low-light conditions.

Combination of its high resolution capabilities of capturing the finest detail and beautiful bokeh achieved with the ability to deliver a shallow depth of field creates three-dimensional definitions on the subject.

The camera has a powerful five-axis IBIS mechanism that provides up to 6.5 stops of anti-shake advantage to compensate for camera shake during hand-held shooting and minimize motion blur in low light or in settings where a tripod cannot be used. The use of the high-speed image processing engine “X-processor 4” and the latest algorithm adds extra performance to AF, attaining focus on the subject quickly and accurately.

The GFX50S II is a mirrorless digital camera of excellent mobility with an image sensor larger than a 35mm full-frame sensor, rewriting the previous standards for digital cameras. When mounted with a compact and lightweight kit lens FUJINON Lens GF35-70mmF4.5-5.6 WR, the camera produces superior-quality images in a broad range of shooting situations.

Jackson Introduces X-Series Soloist Guitar

Jackson introduces X-Series Soloist Guitar. Distinctive and affordable, Jackson’s X Series Soloist models are built for speed and comfort! The X Series Soloist SLX DX Camo is a venerable double-cutaway workhorse that offers many fine features desired by today’s shredders.

This soloist model features an ergonomically curved poplar body and through-body maple neck with reinforcement for rock-solid stability and tilt-back scarf joint headstock for reduced playing fatigue. Hosting 24 jumbo frets, its 12”- 16” compound radius bound laurel fingerboard curves more dramatically at the nut for easy chording and flattens out as it approaches the neck joint for low-action bends without fretting out.

Active Jackson covered high-output humbucking pickups power this metal beast with an expansive voice load with crunchy, full-bodied tone ideal for brazen lead work or assertive rhythms runs. Tone is fully customizable with three-way pickup blade switching and single volume and tone controls, while a Floyd Rose Special double-locking tremolo bridge system provides superior string stability and dynamic tremolo action.

Battle-ready, the X Series Soloist SLX DX Came is dressed in Multi-Color Camo or Winter Camo with matching camo pointy headstock and black hardware.

Shure Introduces ADX5D

Shure introduced ADX5D the Axient Digital Dual-Channel Portable Wireless Receiver. You make your living on a sound stage, in a sports arena, or whenever “on location” takes you.

You depend on your wireless system to handle each and every situation with ease. Compatible with all AD series ADX series transmitters, the Axient Digital ADX5D dual-channel wireless receiver delivers superior RF performance, spectral efficiency, and transparent audio quality in a portable, slot-in design,

Sound and performance that the touring industry has adopted as industry standard is now available to audio professionals in film and broadcast. Wireless pinnacle. Now portable.

Product Details:

The dual-channel ADX5D portable wireless receiver sets a new standard in spectral efficiency. Groundbreaking performance features include wide tuning, low latency, and High Density (HD) mode, ensuring solid performance in the most challenging RF environment.

As an Axient Digital ADX Series wireless receiver, and the ADX5D features ShowLink Direct Mode that allows remote control of Axient Digital transmitters without the need of external equipment. Robust RF. Impeccable audio. Axient Digital quality and performance. All in a portable, slot-in design. Premium portable wireless.

Note: When purchasing separate wireless components, please match their frequency bands to ensure proper system operation.


  • Dual-channel slot-in form wireless receiver
  •  Impeccable audio quality
  •  Wide tuning range up to 184 MHz (region dependent)
  •  High spectral efficiency due to advanced digital modulation
  •  High Density (HD) mode provides even higher spectral efficiency (application dependent)
  •  True digital diversity reception per channel for drop-out resistance and excellent range
  •  Network control with Wireless Workbench software and ShurePlus Channels app
  •  5-segment Channel Quality meters display per-channel RF link quality
  •  ADX series receiver with ShowLink Direct Mode allows remote control of Axient Digital transmitters without the need of external equipment
  •  Party Dial feature enables users to quickly switch between RF channels from a pre-selected group of frequencies
  •  Optimized Menu Structure places the most commonly used features within a few clicks of each other
  •  Aux 3.5mm audio output provide connection to headphones or to a balanced line-level input
  • Accessory Mount with cold shoe adapter (sold separately)
  • Removable antennas with standard SMA connectors
  •  High-resolution OLED display
  •  USB-C port for firmware upgrades
  •  Streamline user interface
  •  Low latency, down to 2 milliseconds

Fujifilm Launches FUJINON Lens GF35-70mmF4.5-5.6 WR

Fujifilm is pleased to announce the launch of the FUJINON Lens GF35-70mmF4.5-5.6 WR in November 2021. It will be a new addition to the lineup of interchangeable GF lenses designed for GFX series of mirrorless digital cameras, incorporating the large-format sensor, approximately 1.7 times larger than the full-frame 35mm sensor.

The GF35-70mmF4.5-5.6 WR covers the most frequently-used focal length range from 35mm in wide angle to the standard 70mm (equivalent to 28mm-35mm format), producing premium-quality images in a wide variety of situations.

It is the most compact and lightest in the GF zoom lenses to provide excellent portability. The highly portable form factor will broaden the scope of applications for GFX camera systems, including the FUJIFILM GFX50S II mirrorless digital camera.

The new GF35-70mmF4.5-5.6 WR lens has a focal length range from 35mm to 70mm (equivalent to 28mm-55mm in the 35mm format) and high resolution capabilities despite being the most compact and lightest in the GF zoom lenses, weighing approximately 390g and measuring 96.4mm (wide-angle end).

The retractable barrel structure, which stores the lens barrel compactly, reduces the length to 73.9mm when fully collapsed for added portability. It would reduce the physical burden even when used as a walk around lens, enabling casual hand-held shooting for snapshots, landscape photography and portraits. The lens can also take a close-up shot of a subject approximately 25cm from the front-most of the lens to accommodate a broad range of shooting situations such as photography of a meal on a table.

The fast, silent and highly-accurate AF system attains focus on a targeted subject smoothly to capture every photo opportunity. The lens has a dust- and moisture-resistant structure and can operate at temperatures as low as 10° C, which enables users to continue shooting in light rain or dusty place.

Fujifilm has unveiled the updated development roadmap for GF lenses, offering basic specifications for lenses to be added to the lineup including an ultra-wide-angle zoom, a large-diameter standard prime lens and a tilt & shift lens. With the 17-lens lineup presented in the roadmap the covers a wide shooting range, Fujifilm will continue to offer the joy of photography using the GFX Series.

Focusrite Introduces Clarett+

Focusrite has introduced Clarett+, their new range of premium-quality USB audio interfaces for PC and Mac, which builds on the strengths of the previous Clarett ranges. With improved converters and professional quality mic preamps, Clarett+ 2Pre, 4Pre, and 8Pre inspire producers, engineers, and artists to make their best music.

Clarett+ interfaces feature professional quality mic preamps, which have very high headroom, low distortion and ultra-low noise; so exceptionally pure recordings can be captured to achieve a professional sound, whether miking guitars, recording vocals or tracking drums.

Clarett+ 2Pre – Pure Sounding 10-in / 4-out audio interface for the recording artist:

Clarett+2Pre is the audibly impressive, pure-sounding, bus-powered USB-C interface for PC and Mac to inspire musicians on their creative journey.


  •  Two Clarett+ professional quality mic preamps featuring All-analogue Air with impedance switching and relay control.
  • Two JFET instrument inputs allow the user to plug straight in and preserve the natural tone of their guitar, just like plugging into an amplifier
  •  Independent A-D and D-A converters offer a greatly improved D-A dynamic range and lower A-D converter distortion
  •  Clarett+ 2Pre is expandable using ADAT inputs

Clarett+ 4Pre – Versatile and sonically true 18-in / 8-out audio interface for the complete creator:

Clarett+ 4Pre is the studio-grade audio interface for PC and Mac, designed for music makers who demand the highest quality while recording and mixing their audio creations.

Key features:

  •  Four professional quality Clarett+ preamps featuring All-analogue Air
  •  New and improved A-D and D-A converters, which deliver extremely low noise, distortion, and high dynamic range
  •  Two improved, powerful, transparent analogue headphone outputs
  •  Two dedicated, ultra-high-impedance JFET instrument inputs and extremely wide audio bandwidth
  •  Clarett+ 4Pre is expandable using ADAT optical input

Clarett+ 8Pre – Poweful studio-grade 18-in/20-out audio interface for the established producer:

Clarett+ 8Pre is a high-performance and immensely capable studio centerpiece for PC and Mac, which inspires producers, engineers and artists to create their best work.


  •  Eight professional quality Clarett+ preamps featuring All-analogue Air, that brings masses of headroom, low distortion, and ultra-low noise
  •  New and improved A-D and D-A converters that deliver extremely low-distortion, low-noise audio with high dynamic range
  •  Two improved, powerful, transparent analogue headphone outputs
  •  Clarett+ 8Pre is expandable with ADAT optical input and output