Tag Archives: SONY

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens



Sony Electronics announced several additions to an already impressive imaging lineup – the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4.56 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection.

The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 33mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

Measuring only 4.9 inches x 2.8 inches and weighing just 18oz, the Alpha 7C is similar in size and weight to an APS-C camera, with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft.

Even in this compact body, the Alpha 7C features a 5-step stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the Alpha 7C provides enough power for long shooting durations and to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images when using the viewfinder.

The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.


Sony Announces Update Version for their Camera Remote Software Dev Kit



Sony Electronics has released an updated version 1.01 for their Camera Remote Software Development Kit, expanding the functionality and versatility of the SDK for developers and integrators. This decision was based on extensive interest in their camera lineup from commercial customers sine this February, and Sony has been further expanding the solution since its launch.

The new SDK Version 1.01 allows for improved functionality with professional drone applications, thanks to the addition of Linux comparability. Additionally, the new software will increase remote control capabilities over camera settings. New functions, which are appealing to the workflow for a wide variety of professional and commercial industries including security, entertainment and many others, include:

  • Ability to set Focus Magnifier Setting
  • Utilize expanded Focus Area setting when using AF Area Position
  • Zoom will be adjustable through Zoom Type Status, Zoom Scale, and Zoom Bar Information functions
  • Operate detailed White Balance (WB) settings including: Custom WB, AutoWB (AWB) Lock, Biaxial Fine Tuning and Picture First
  • Control Media Format, Flash, and interval shooting
  • Adjustable frame rate or file format for video shooting

Support for Sony’s SDK is also being expanded to Canada, due to launch from July 16th. SDK Version 1.01 is available now and can be downloaded HERE.


Sony Electronics Introduces Digital Camera ZV-1 for Content Creators



Sony Electronics announced the new pocket-sized digital camera ZV1, a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels.

The ZV-1 features a 1.0-type stacked Exmor RS CMOS image sensor with DRAM chip and 24-70mm F1.8 ZEISS Vario-Sonnar T large-aperture lens creating beautiful background bokeh (background blur), allowing subjects to stand out from the background. This camera locks on to and tracks subjects with high accuracy and speed using Sony’s leading-edge autofocus system.

The ZV-1 also includes the latest generation BIONZ-X image processor with front-end LSI delivering high resolution as well as low for superior image quality. It also combines this exceptional imaging technology with high-quality and versatile audio options.

The ZV-1 is Sony’s first compact camera with a side-opening Vari-angle LCD screen, making it easier to compose your shots in selfie mode while connecting external audio accessories. To meet any video need, the ZV-1 contains advanced video features including 4K movie recording and in-body image stabilization.

Despite the small form factor there are a multitude of pro-level movie making capabilities, including:

  •  4K movie recording with full pixel readout and no pixel binning in high bit rate XAVC S codec
  • Industry standard 3.5mm microphone input
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3
  • Interval Shooting for stunning time-lapse videos
  • Super Slow Motion recording at up to 960fps
  • Compatibility with “Movie Edit add-on” from “Imaging Edge” mobile applications for image stabilization while editing. Highlight ability to edit aspect ratios for IG, etc.

The Digital Camera ZV-1 will be available in June 2020 for a special introductory price of approximately $749 USD through June 28, 2020. After that, the price will increase to approximately $799 USD. The ZV-1 will be available in Canada for approximately $999 CAD.


Sony Expands Remote Camera Line Up With Two New Compact Cameras



Sony introduced two new compact cameras – SRG-XP1 (POV) and SRG-XB25 (BOX) – that deliver high-quality images at 4K 60p alongside full IP connectivity, expanding its renowned remote camera line up.

With product availability starting in August 2020, users can select the wide-angle SRG-XP1 or the powerful optical zoom SRG-XB25, which offer new options for sites that are hard-to-access or where there is no space for a full sized camera and dedicated operator. The cameras are ideal for remote communication, monitoring and content production applications in a wide range of verticals such as corporate, education, healthcare, live broadcast and more.

Utilizing a single network cable, simple and cost-efficient set-up for power supply, image distribution and camera control is a reality with the SRG-XP1 and SRG-XB25, as they support full IP-based operation. Equipped with NDI|HX capability via optional license, both cameras offer unprecedented flexibility when working with other NDI-compatible hardware or software anywhere on the network. The cameras also support Real Time Streaming Protocol (RTSP) and Real Time Messaging Protocol (RTMP) for easy recording and distribution of video and audio.

The SRG-XP1 POV camera is capable of capturing video across a 100-degree wide horizontal viewing angle despite its compact, lightweight design. This is particularly useful for recording reality shows and in settings such as e-sports and remote meetings/discussions, where the entire location can be captured regardless of the installation position. On the other hand, the SRG-XB25 BOX camera is extremely useful for large spaces thanks to its powerful 25x optical zoom, capturing footage from a distance for events, lectures, seminars and faith applications.

With more than 20 years of technical expertise, Sony offers a range of remote cameras that are now widely used for remote teaching and communication purposes at universities and hospitals; for shooting and distributing content in government, corporate and faith-based facilities; and for remote production in event and broadcasting stations.


NEP Standardizes on Sony’s HDR Live Production Cameras



Sony Electronics Inc. announced the completion of an agreement with international outsourced technical production partner NEP Group for the purchase of more than 50 Sony HDC-3500L and HDC-5500L cameras. A longtime Sony customer and collaborator, NEP will use these products to support live sports productions and entertainment events worldwide, giving at-home viewers front row seats.

“Our mission is to ensure we are bringing home viewers a spectacular image that replicates the experience of being at a live event,” said Glen Levine, president, U.S. Broadcast Services, NEP. “We have collaborated with Sony over the years and expressed our desire for a new camera that not only provided flexible HDR imagery, but one that was quiet, ran on triax and worked seamlessly alongside our other Sony cameras to provide backward compatibility. Sony truly listened and hit the mark when they created the HDC camera systems.”

The HDC-3500 is highlighted by a 2/3-inch 4K global shutter, three CMOS sensor system, which enables the camera to offer high modulation depth and wide dynamic range for HD and 4K production. The camera system supports HD, HDR, and 4K, as well as IP capabilities. The HDR-3500 has an exchangeable transmission side panel, which NEP is using to support both fiber and triax operation.

Sony’s HDC-5500 is a multi-format live camera employing the world’s first 2/3-inch 4K global shutter three CMOS image sensors, which ensures image quality in HD, 4K, and HDR live production. The cameras achieve a high frame rate up to 4K 2x and HD 8x.

Sony and NEP have shared a longstanding relationship, which is highlighted by NEP’s on-going use and advocacy of Sony cameras and monitors, which are the backbone of many of NEP’s mobile production units.

“ As these camera units were designed and developed, Sony relied heavily on feedback from key users, including NEP,” said Theresa Alesso, pro division president, at Sony Electronics. “This allowed us to create a robust and user-friendly model that incorporates new features such as HDR and Global Shutter imagers. Our HD cameras give users the option to customize their cameras with the capabilities they need most, while pushing the envelope of what is possible in live production.”


Sony Introduced the RX100 VII Premium Compact Camera



Sony has introduced a new addition to its award-winning series of RX compact cameras; the RX 100 VII (model DSC-RX100M7). Utilizing technologies that were previously available only in Sony’s acclaimed Alpha 9 full-frame mirrorless camera, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting.

The RX100 VII is powered by a newly developed 1.0-type stacked 20.1 MP Exmor RS CMOS image sensor and the latest generation BIONZ X image processor, which work together to deliver peak autofocus and speed performance that has never been available in a compact camera. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T 24-200mm F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, ranging from photo enthusiasts to professionals.

The RX100VII offers a world-leading 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimized lens drive control, the world’s fastest 0.02 sec AF acquisition time is realized. A major leap in AF/AE tracking performance during continuous shooting means the camera preforms AF/AE calculations up to 60 times per second and captures fast moving action at 20fps with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.

In addition, the image sensor realizes blackout-free shooting for a completely live view, even when continuous shooting at 20fps; the same experience as the Alpha 9. The RX100 VII also debuts a new drive mode, Single Burst Shooting, for capturing the perfect high-speed shot at up to 90fps in JPEG/RAW format utilizing the anti-distortion shutter. Single Burst Shooting allows the photographer to frame fast moving action and shoot as if it is taking a single shot, but the camera will actually deliver seven still images taken at 90fps, 60fps, or 30fps, so the user can select the perfect moment.

For the first time in a compact camera, the RX100 VII introduces advanced Real-time Tracking and Real-Time Eye AF capabilities. Real-time Tracking utilizes Sony’s latest algorithm, introducing artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. Real-Time AF, the latest version of Sony’s acclaimed Eye AF technology, employs A.I.-based object recognition to detect and process eye data in real time.

The RX100 VII compact camera will ship in August 2019 for approximately $1,200 US and $1,600 CA.


Sony Electronics Introduces High Resolution Alpha 7R IV Camera



Sony Electronics Inc. announced the latest edition to is acclaimed Alpha 7R series full-frame mirrorless camera line up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting, and much, much more.

The new Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61.0 MP, the world’s first of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality.

The camera also boasts an impressive 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha cameras to maintain outstanding color reproduction.

This new full-frame model is equipped with an innovative 5-axis, optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur.

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony’s “Imaging Edge” desktop application.

Features include:

  • World’s first 33mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor
  • 15-stop dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps with full AF / AE tracking for approximately seven seconds in full frame mode with an increased buffer memory, and approximately three-times as long in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image areas and 425 contrast AF points
  • Debut of Real-time AF for movie recording and advanced Real-time Tracking plus Real-time Eye AF for still imaging
  • Features an APS-C crop mode delivering stunning high-resolution images of 26.2MP
  • 5.76 million dot UZGA (Ultra-XGA) OLED Tru-Finder electronic viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity, FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode, S-Log3, HDR workflow support
  • Multi Interface Shoe with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor
  • Additional enhancements to the body design include an improved grip and button layout for improved control with compact lightweight body

Sony Electronics Introduces FE 35mm F1.8 Lightweight Prime Lens



Sony Electronics introduces the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.

The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting.

Additionally, it’s compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APB-C cameras.

Product Highlights:

High-resolution and large-aperture, full-frame performance in compact and lightweight lens

  • Large F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability
  • Advanced optical construction, including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame; 9-blade circular aperture enhances beautiful bokeh
  • Minimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography

Versatile control and handling for a wide range of imaging needs

  • Conveniently placed, customizable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus
  • Linear Response Manual Focus for fine, responsive manual focus control
  • Dust- and moisture-resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user

The FE 35mm F18 will ship in August 2019 for approximately $750 US and $800 CA and will be sold at Sony’s authorized dealers throughout North America.


Sony Announced the HDC-5000 Multi-Format Live Camera



Sony Electronics announced the latest member of its HDC family of 4K live camera systems. HDC-5500 is a new multi-format live camera capable of direct 4K signal output in 12G-SDI carrying the world’s first 2/3-inch 4K global shutter three CMOS sensors that ensure superb image quality in HD, 4K and HDR live production.

The HDC-5500 outputs a 4K signal directly from its 12G-SDI output. Installing a wireless side panel option, HDC-5500 can be operated as a wireless camera as well as used with a camera stabilizer.

Using newly developed signal processing technology between the camera and CCU, the Ultra High Bitrate (UHB) transmission enables the transmission of two camera signals simultaneously by a single fiber cable, increasing the operational flexibility of the camera system.

The 4K TRUNK feature efficiently transmits two sources from HDC-5500 to CCU; one source from the “host” HDC-5500 itself and a second camera connected to the HDC-5500’s 12G-SDI input. In addition, 4K PROMPTER is transmitted from the HDCU-5500 to camera head also utilizing the UHB transmission.

The HDC-5500 can utilize an interchangeable side panel which can ensure backward compatibility with current HD camera control units such as the HDCU-2500/3100 series.

The HDC-5500 is planned to be available in May of 2019.


Sony Introduces the 400mm F2.8 Master Prime Lens



Sony, a leader in digital imaging and the world’s largest image sensor manufacturer, has introduced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens.

Sony’s new FE 400mm F2.9 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. It produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It is a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies.

Weighing in at only slightly more than 6 lbs., the new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld maneuverability that has never before been achieved in a lens of its class.

The remarkably light weight of this lens is achieved through an innovative optical design that includes three fluorite elements, with a reduced number of elements deployed at the front of the barrel, as well as the liberal usage of durable magnesium alloy components.

To best take advantage of the rapidly evolving shooting and focusing speeds of Sony’s latest cameras, the FE 400mm F2.8 GM OSS lens features two newly developed high-speed XD Linear Motors that drive the lens’s focus group, achieving up to a 5x improvement in moving-subject tracking performance.

These motors are supported by specially developed motion algorithms to minimize lag and instability, and control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance. This allows the lens to capture dynamic, fast-moving athletes or wildlife with ease.

The new FE 400mm F2.8 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths while maintaining fast, precise AF performance.

The FE 400mm F2. GM OSS includes a drop-in filter slot that accepts a ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.

The new FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM) will ship in September for about $12,000 US and $16,250 CA. The optional Drop-in Circular Polarizing Filter (model VF-DCPL1) will ship in December for about $400 US and $550 CA.