A constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a wide-angle zoom range and excellent portability.

Sony Electronics is pleased to announce the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s a (Alpha) E-mount cameras. This latest addition delivers sharp imagery from 16 mm through 25 mm while maintaining a maximum aperture of over F2.8 over the entire zoom range. The FE 16-25mm F2.8G is the smallest and lightest F2.8 zoom lens that Sony has produced to date. The compact design is a signature feature of Sony’s G lens series and makes it a highly portable lens option.

The FE 16-25mm F2.8 G’s wide-angle lens offers photographers and videographers an expanded range of creative expression, allowing them to capture a variety of subjects including landscapes, architecture, portraits, and selfie-shooting. The new addition follows the FE 24-50mm F2.8 G standard zoom lens announced in February 2024, both offering many of the same characteristics including filter diameter, aperture, and compact size and weight.

“The FE 16-25mm F2.8 G was designed to offer creators a wide-angle lens option that perfectly balances large-aperture, compact form factor, and high-image quality. This is the 73rd addition to our E-mount lens line-up, and just another step in our commitment to providing photographers and videographers with the perfect lens solutions for their specific needs,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 16-25mm F2.8 G is a fantastic lens with high-resolution performance, beautiful bokeh, and high precision autofocus. It is a perfect companion to the Alpha 7C R and Alpha 7C II compact full-frame camera bodies, and together they offer an unbeatable lightweight set up.”

Key Features of FE 16-25mm F2.8 G

The FE 16-25mm F2.8G features an impressively compact and lightweight design with a width of 74.8mm (about 2.93 in), length of 91.4mm (about 3.58 in), filter diameter of φ67mm, and weight of approximately 409g.

This lens incorporates advanced optical technology to deliver exceptional image quality across the entire frame. By incorporating three Extra-Low Dispersion (ED) elements and four aspherical lenses (including one ED aspherical lens), the lens design effectively minimizes various optical aberrations, including chromatic aberration.

The FE 16-25mm F2.8 G combines an 11-blade circular aperture and the optimization of spherical aberration to produce the signature smooth bokeh known to the G lens series. Moreover, it offers functional close-up shooting capabilities with a minimum shooting distance of 0.18m and a maximum magnification of 0.20x when using autofocus.

The lens is equipped with two linear motors that enable exceptional autofocus performance, delivering high-speed high-precision, and quiet focusing capabilities, even when capturing fast-moving subjects. These linear motors ensure swift and accurate focusing, allowing photographers and videographers to maintain sharpness and clarity in their images and videos, even in challenging shooting situations. Furthermore, it supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature capable of being used when paired with the Alpha 9 III full-frame mirrorless camera.

The FE 16-25mm F2.8 G excels in video performance, ensuring smooth and precise focusing even when shooting high-frame-rate videos such as 4K120p or FHD240p. The lens is equipped with linear response manual focus (MF), allowing videographers to make precise focus adjustments with ease. Additionally, it supports in-body Active Mode Image Stabilization and Focus Breathing to optimize video capture.

The lens is equipped with practical and user-friendly functionality including a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and a focus mode switch. The FE 16-25mm and F2.8G’s design is dust and moisture resistant, and includes a fluorine coating to further prevent dirt from sticking to the front surface of the lens.

The FE 16-25mm F2.8 G will be available for purchase on May 10, 2024. It will retail for approximately $1,199.99 USD and $1,599.99 CAN, at a variety of Sony’s authorized dealers throughout North America.

NBC Sports has selected Sony Electronics to provide cutting-edge broadcast and production equipment for its coverage of the XXIV Olympic Winter Games, from Beijing, China, February 2-20. The announcement was made today by David Mazza, CTO, NBC Sports & Olympics, and John Studdert, Vice President, Media Solutions, Sony Electronics.

NBCUniversal’s coverage includes 18 consecutive nights of Olympic primetime coverage on NBC, which began Thursday, Feb. 3. Throughout Winter Olympics coverage, NBC Olympics’ roster of commentators includes 85 hosts, play-by-play commentators, and analysts. The roster includes Olympians who have won a combined total of 40 Olympic medals, including 18 gold medals.

NBC Sports will utilize over 100 Sony cameras to capture footage at event venues and record athlete interviews, press conferences, and other assignments that require studio and portable recording and capture in Beijing. A selection of the Sony cameras, including the HDC-3500, will be used for IP-enabled transmission, while the rest will operate in SDI.

NBC Sports will also incorporate more than 300 of Sony’s professional monitors, including the BVM-HX310 4K HDR master monitor for critical picture evaluation and PVM-X Series 4K HDR TRIMASTER monitors for on set and location monitoring. Additionally, other HD LCD monitors from the lightweight LMD series will be used in the studio and field.

NBC Sports will also utilize Sony’s Professional Services Group, offering an extensive network of resources to provide 24/7 support for all broadcasting equipment and operations, as well as the integration of the International Broadcast Center in Beijing, reinforcement for the competition venues, and studios at NBC Sports headquarters in Stamford, Conn.

“We have relied on Sony to deliver the latest production, monitoring, and image capture equipment for the past 11 Olympics,” said Mazza. “For both the Tokyo Olympics, and now the 2022 Winter Olympics, that will include the 4K HDR and 1080P HDR images and monitors and workflows that Sony helped us make the transition to. These stunning images are moving around our facilities now in both SDI and IP, and they do so with Sony’s typical delivery of extremely high reliability. Sony’s global support teams will also assist NBC Sports in Beijing and Stamford, and have been helping us to enhance our continued push for remote production techniques necessitated by the global pandemic. Sony continues to be a critical partner to NBC Sports’ production of the Olympic Games.”

“Sony has been a longtime partner of NBC Sports and their first-rate coverage of the action, emotion and excitement of the event,” said Studdert. “We’re pleased to again provide the necessary equipment and support to help activate this primarily remote production from Stamford. Through the use of Sony’s revolutionary 4K and HDR technology, NBC Sports will give their crews enhanced creative and operational freedom while heightening engagement and nuance for fans throughout the United States.”

Sony Electronics announced the availability and timing of the company’s first-ever professional drone, “Airpeak S1.” The introductory model in the new Airpeak line, the SI is the world’s smallest drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha camera, opening up a new world of creative possibilities for cinematographers and other visual storytelling professionals. Pre-sale opened on December 1, 2021, with an expected customer ship date of December 24, 2021.

Introduced to the public for the first time earlier this year, Airpeak S1 drone is designed for the professional user, and is compatible with a wide range of Sony’s camera bodies including the Alpha 1, Alpha 7S series, the Alpha 7R series, the Alpha 9 series, FX3 and others. It leverages the proprietary technology and delivers for smooth maneuverability at high speeds with highly stable wind resistance, enabling high-quality aerial images and video content.

“We’re excited to make the new Airpeak S1 drone available for purchase, and for the amazing possibilities this drone opens for cinematographers,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The drone’s compact size, new software features and advanced imaging, sensing, AI and robotics reflect the high quality the industry respects Sony for, and enables content creators and commercial professionals to capture images and video not possible before.”

The drone includes “Airpeak Flight” iOS-based application which integrates and monitors all hardware related to the drone, giving the operator real-time status display and updates on screen. “Airpeak Base” web application is also available, allowing the operator to manage the equipment, create advanced flight plans, run the same pattern repeatedly, and fully manage and troubleshoot flight logs. For multiple operators, Airpeak S1 also includes a dual operation mode so one user can operate the drone as another operates the gimbal and camera, while each can monitor the content being recorded. An optional cloud service “Airpeak Plus” is available by paid subscription and provides additional data storage, advancing geofencing options, and import/export of flight logs.

Airpeak S1 suggested retail price is around $9,000.00 and will ship with two (2) pairs of propellers, a remote controller, two (2) batteries and a battery charger. A third party gimbal made specifically for Airpeak S1 will be sold separately. Pricing for Airpeak S1 accessories can be found at electronics.sony.com/more/airpeak. The optional “Airpeak Plus” subscription service will retail for around $300.00 for a 12-month period, with the optional “Protect Plan” coverage also available.

Sony Electronics Inc. introduced the VENICE 2, the new flagship model and latest addition to its lineup of high-end digital cameras. The VENICE 2 builds upon the strength of the original VENICE with new features including a compact design, internal recording and the option for two different sensors: the newly developed full-frame 8.6K sensor or the original 6K VENICE sensor. The VENICE 2 also inherits popular features from the original VENICE including color science, Dual Base ISO and 8-stops of built-in ND filters.

Paired with a newly-developed 8.6K full-frame CMOS image sensor, the VENICE 2 offers excellent image quality with 16 stops of total latitude to capture beautiful images with excellent color separation and shadow detail. The camera also inherits its color science allows filmmakers to capture incredibly clean, film-like images under a wide range of lighting conditions. It supports everything from full-frame, full-frame anamorphic to Super35 all at a minimum of 4K resolution, resulting in an outstanding and versatile camera system for cinematographers and productions.

To illustrate the strength of the VENICE 2 and its new 8.6K sensor, Sony worked with the industry’s top cinematographers to test the camera’s image quality on a few separate film shoots without using any professional movie lighting.

With the 8.6K sensor providing ample oversampling, images shot on VENICE 2 will benefit from less noise and enriched information in a 2K or 4K production. It also means the camera is well suited for VR, in camera VFX and Virtual Production setups, delivering an immersive experience and realistic images especially in combination with Sony’s high-contrast and large-scale Crystal LED displays.

The VENICE 2 maintains many of the features which made the original VENICE a success including Dual Base ISO, 8-stops of built-in ND filters, compatibility with a wide range of lenses, including an all PL mount and Sony’s native E-mount which enables adapters for a multitude of lenses.

Thanks to feedback from the production community, the VENICE 2 was designed with a smaller and more lightweight body than the original VENICE while keeping its intuitive operability. Despite being 44 mm smaller and approximately 10% lighter, the VENICE 2 chassis allows internal recording of X-OCN and Apple 4K Pro Res 4444 and 422 HQ without the AXS-R7 recorder, offering advanced usability in a compact and lightweight body.

The VENICE 2 camera with 8.6K image sensor is scheduled to start shipping in February 2022 and VENICE 2 camera with 6K image sensor in March 2022.  

In addition, the VENICE 2 6K can be used with the existing VENICE Extension System and a next-generation Extension System for VENICE 2 8K is planned to be released by early 2023.  

NBC Olympics, a division of the NBC Sports Group, has selected Sony Electronics to provide broadcast and production equipment for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23 – August 8. The announcement was made by David Mazza, CTO & SVP, NBC Sports Group & Olympics, and John Studdert, Vice President, Media Solutions, Sony Electronics.

NBC Olympics’ Crew will use nearly 100 Sony cameras to capture footage at event venues and record athlete interviews, press conferences, and other assignments that require studio and portable recording and capture. A selection of the Sony cameras, including the HDC-3500, will be used for IP-enabled transmission, while the rest will operate in SDI. The camera roster also features Sony’s HDC-5500 and HDC-3500 4K/HDR, high-frame rate studio cameras for slow-motion footage, along with XDCAM camcorders, including the PXW-Z750, PXW-Z450, PXW-X400, and PXW-Z280.

NBC Olympics will use several of Sony’s production switchers models – including the flagship XVS-9000 4K/3G/HD IP-ready switcher and the XVS-8000 and XVS-6000 4K/3G/HD video switches designed for IP-and SDI-based production. Many of the switchers will be used in an IP-based environment and several will be designated for 1080P HDR production.

The switchers will handle feeds from each sports venue to NBC Olympics’ production facility inside NBC Olympics’ International Broadcast Center in Tokyo, as well as to originate HD cable coverage across NBCUniversals’s various networks and platforms. NBC Olympics will also use hundreds of Sony’s professional monitors, including 4K Master Monitors for critical picture evaluation and Series of TRIMASTER EL OLED/4K monitors for on set and location monitoring.

“For the Tokyo Games, NBC Olympics has been planning for several key advancements as we progress towards UHD and a new generation of infrastructure,” said Mazza. “This includes the conversion of the IBC to a fully IP system and the combination of 1080P, 4K and HDR workflows, all while protecting the 1080I SDR Streams for our main broadcasts. Sony has been key in assisting us with an updated menu of equipment, and consulting with us on how to ensure these processes run as efficiently as possible while maintaining the highest of quality pictures and reliability.”

“High-quality and remotely-managed technology has become increasingly important and will be integral to NBC Olympics’ unprecedented coverage of the Tokyo Olympics,” said Studdert. “NBC Olympics’ production team will leverage our newest IP-compatible, HDR and 4K-ready technologies to capture and produce the Games ensuring this summer’s coverage will be stunning, dynamic and immersive, while enhancing the connection to viewers across multiple platforms.”

Sony’s Professional Services Group is deploying an extensive network of resources to provide 24/7 support for all broadcasting equipment and operations for NBC Olympics’ coverage. Sony Professional Services team has once again been selected to help integrate NBC Sports’ International Broadcast Center and its studios in Stamford.

Optimized for live production needs including news, entertainment, sports as well as houses of worship, corporations and educational institutions, the XVS-G1 system is intended to be a perfect fit for small to mid-size studios, outside broadcast vehicles, and fly pack systems. With many options, this switcher offers its versatility to various production environments and levels of operational expertise.

One of its distinguishing features is its hybrid structure which pulls together a central processing unit (CPU), with a graphics processing unit (GPU), and a field-programmable gate array (FPGA). This combination delivers high performance and reliability, with no compromise on visual processing enhancements.

FPGA hardware enables high-speed processing at high resolution 4K(UHD) and wide color gamut, high dynamic range (HDR) imaging, and ultra low latency. High-density, high-resolution video processing using the latest software technology provides versatility and expandability while enhancing creative possibilities.

Key Features of the XVS-G1 include:

A Creative and High-potential Platform Enabled by GPU Options: The graphics processing engine enables multiple creative functions as it is enhanced with features like a built-in chip player, 3D digital multi-effects, multi-viewer to enable the displaying of multiple types of information such as the audio level meter, and multi-layer captions overlay. Multiple HDR format conversion options are available as well as compatibility with the Sony SR live workflow.

Built-in Clip Player: The XVS-G1 system comes with an optional clip player, for the first time in a Sony live production switcher. There are four channels in HD mode and two channels in 4K(UHD) mode. Widely available AVC codec files in MOV or MP4 container format are supported.

The switcher is designed to easily and instantly load media files into the internal SSD storage device directly from a menu directly from a menu display on a PC or tablet device.

New Menu GUI and Control Panels Provide Sophisticated Operation in Any Production Environment: The user menu is based on a newly designed web application. Quick access to desired items is achieved through easier navigation of the menu structure to reflect live operation workflow and setup. Wireless operation can be done via Wi-Fi and a PC or tablet device, and the structure allows quick access to the desired menu.

A range of four control panels derived from Sony’s user-friendly ICP-X7000 Series ensure compact, easy, and safe operation. The switcher inherits many features of Sony’s XVS high-end switchers and shares the same benefit of steady status recognition, confidence in button-push accuracy, and speed in mission-critical production scenes.

The XVS-G1 is planned to be available in North America during the summer.

Sony Electronics unveiled the newest edition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design.

The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

Excellent Resolution and Beautiful Bokeh

The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements that contribute to high resolution across the entire image and is maintained even when full opened at F1.2. The new lens also ensures clear images in backlit scenes thanks to Sony’s Nano AR Coating III that effectively minimizes internal reflections so that flare and ghosting do not occur.

The FE 50mm F1.2 GM creates dramatic G Master bone at the maximum F1.2 aperture to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in the foreground and background.

High Performance AF and Tracking at F1.2

The lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet tracking thanks to the four XD (extreme dynamic) Linear Motors which provide hight thrust efficiency. When precise focusing is required, especially when shooting 4K video with human eye tracking, the FE 50mm F1.2 GM allows the user to focus on composition thanks to its excellent response with minimum delay and low vibration. In addition, the lens’s floating focus mechanism, controlled by its dedicated lens drive algorithm, achieves high resolution over the entire focus range, with a minimum focus distance of 1.32 feet.

Professional Control and Reliability in a Compact Form Factor

The FE 50mm F1.2 GM was designed with professional content creators in mind. With convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch and two customizable focus hold buttons, the FE 50 mm F1.2 GM combines easy operation with professional control. The FE 50mm F1.2 GM also features a dust and moisture resistant design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor, providing high mobility and easy handling for a 50mm F1.2 lens.

Pricing and Availability

The new FE 50mm F1.2 GM will be available in May and will be sold for approximately $2,000.00 USD and $2,600.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Sony announced two new microphones with the launch of the ECM-W2BT Multi-interface shoe compatible wireless microphone and ECM-LV1 compact stereo cavalier microphone. Wireless high-quality audio recording and stable connection is possible with the ECM-W2BT wireless microphone, especially when paired with the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras with digital compatibility.

This combination meets the needs of today’s vloggers, YouTubers and video creators who want to capture clear, reliable audio for a wide range of environments including street performance, product review, food review, travel vlogs, and more.

The ECM-W2BT wireless microphone enables low-noise digital sound recording by connecting the receiver to a camera equipped with a digital audio interface and compatible Multi-Interface Shoe. The digital audio signal output from the receiver can be recorded directly on the camera body without wiring and external audio cable.

Additionally, the ECM-W2BT has been completely redesigned for high-quality using an advanced omni-directional mic capsule to capture clear sound recording from any direction. The ECM-W2BT also allows recording flexibility by increasing the stability of the wireless recording from any direction. The ECM-W2BT also allows audio recording flexibility by increasing the stability of the wireless connection between microphone and receiver, even with obstacles or in crowded environments with wireless activity.

In locations with good visibility, communication is possible at up to 200m, significantly increasing the flexibility of audio recording. And the newly adopted Qualcomm aptX Low Latency codec provides both high-quality audio recording and low latency.

The ECM-W2BT wireless microphone also offers ultimate creative freedom thanks to its sound acquisition functions. Three sound pick up modes – MIC mode, MIX mode and a new RCVR mode – allows the user to record sound and ambient sound based on their desired preference. MIC mode will only pickup audio from the microphone transmitter so only the subject audio is captured. RCVR mode only picks up sound from the internal microphone at the receiver, so the user can record audio of themselves. MIX mode picks up both transmitter and receiver audio which is useful when audio from both the subject and the user is desired. The ECM-W2BT mic supports stereo audio input and an external 3.5mm stereo mini-jack to allow for stereo sound pickup, so it can be used in combination with the stereo-capable lavalier microphone such as the ECM-LV1 compact stereo lavalier microphone, as an unobtrusive microphone that can easily attach to the subject’s clothing and record sound with increased realism. Since the receiver is equipped with 3.5mm audio output, the ECM-W2BT can be used without Multi Interface shoe model cameras.

For challenging recording environments, the ECM-W2BT wireless microphone includes an attenuator function. The user can select one of three attenuator levels depending on the sound source volume to record excessively loud sounds at a lower volume or amplify quieter sounds to record louder audio. The ECM-W2BT also includes a windscreen to reduce wind noise, which is especially helpful when recording outdoors. When longer operation is needed, the battery assist function via the power supply from the camera’s Multi Interface shoe enables the user to operate the receiver for up to 9 hoursiii. For easy reference, the ECM-W2BT includes a LINK lamp to notify the user of the status of the communication between the microphone and the receiver and a POWER lamp to easily check the remaining battery charge. Besides, a connector protect holder for multi-interface foot cover is provided, which can be used to carry the receiver and microphone as one unit or can also be used as a microphone stand, for stable microphone positioning during interviews or other stationary uses.

The ECM-LV1 compact stereo lavalier microphone also allows for high-quality sound pickup paired with a compact design for easy carrying and convenience while shooting. The ECM-LV1 includes a windscreen for additional noise reduction, and the 360-degree rotatable clip allows, for example, horizontal attachment to a necktie, or vertical attachment to a pocket, with the microphone attached at the same angle. The power of this mic is supplied from the mic connector.

The ECM-W2BT wireless microphone will be available in April 2021 for approximately $230.00 USD and $300.00 CAD. The ECM-LV1 compact stereo lavalier microphone will also be available in April 2021 for approximately $30.00 USD and $40.00 CAD.

Sony Electronics Inc. announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha brand mirrorless cameras to make Sony’s coveted cinematic look accessible to more creators.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability in a camera that is accessible to early-career creators, as well as suitable to be used alongside Sony’s VENICE, FX9 and FX6 cameras. The new model provides outstanding image quality and usability for small scale and one-person shooting. The FX3 boasts industry-leading autofocus capabilities, 5-axis in-body image stabilization with Active mode, handheld shooting design and advanced heat dissipation for extended recording time. All this is combined in a compact, lightweight body that provides that provides the performance and mobility to meet the growing demands of today’s content creators.

The FX3 boasts Sony’s industry-leading image sensor technology to achieve high processing speeds and outstanding image quality. The full-frame, back-illuminated Exmor R CMOS sensor (approximately 10.2 effective megapixel count for video recording and approximately 12.1 effective megapixels count for stills) and the BIONZ XR image processing engine team up to ensure high sensitivity with low noise. The standard ISO range is 80 to 102,400 (expandable to 409,600 when shooting video), dynamic range is an impressively wide 15+ stops.

In response to a growing need for more expressive depth, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using the 5-Cinetone color matrix. Inspired by the color science used in Sony’s flagship VENICE camera, S-Cinetone delivers natural mid-tones, plus soft colors and smooth highlights that are essential to create a cinematic look.

Creators can record in 4K at up to 120 frames per second. Extraordinary smooth slow-motion imagery (up to 5x) at QFHD (3840 x 2160) resolution with autofocus provides new expressive capability.

Sony’s most compact and lightweight Cinema Line camera is ideal for handheld shooting, gimbal and drone-mounted work. It weights just 1.58 lbs. (715 g), including the battery and memory cards, and the body is only 5.11 in x 3.33 in x 3.06 in (77.8 mm x 129.7 mm x 84.5 mm). The camera grip has been carefully designed to provide optimum flexibility, stability, and comfort for long shoots.

The new FX3 full-frame Cinema Line camera will be available March 2021 for approximately $3,900 USD and $5,000 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Sony Electronics announced several additions to an already impressive imaging lineup – the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4.56 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection.

The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 33mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

Measuring only 4.9 inches x 2.8 inches and weighing just 18oz, the Alpha 7C is similar in size and weight to an APS-C camera, with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft.

Even in this compact body, the Alpha 7C features a 5-step stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the Alpha 7C provides enough power for long shooting durations and to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images when using the viewfinder.

The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.