Tag Archives: SONY

Sony Introduced the RX100 VII Premium Compact Camera



Sony has introduced a new addition to its award-winning series of RX compact cameras; the RX 100 VII (model DSC-RX100M7). Utilizing technologies that were previously available only in Sony’s acclaimed Alpha 9 full-frame mirrorless camera, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting.

The RX100 VII is powered by a newly developed 1.0-type stacked 20.1 MP Exmor RS CMOS image sensor and the latest generation BIONZ X image processor, which work together to deliver peak autofocus and speed performance that has never been available in a compact camera. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T 24-200mm F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, ranging from photo enthusiasts to professionals.

The RX100VII offers a world-leading 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimized lens drive control, the world’s fastest 0.02 sec AF acquisition time is realized. A major leap in AF/AE tracking performance during continuous shooting means the camera preforms AF/AE calculations up to 60 times per second and captures fast moving action at 20fps with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.

In addition, the image sensor realizes blackout-free shooting for a completely live view, even when continuous shooting at 20fps; the same experience as the Alpha 9. The RX100 VII also debuts a new drive mode, Single Burst Shooting, for capturing the perfect high-speed shot at up to 90fps in JPEG/RAW format utilizing the anti-distortion shutter. Single Burst Shooting allows the photographer to frame fast moving action and shoot as if it is taking a single shot, but the camera will actually deliver seven still images taken at 90fps, 60fps, or 30fps, so the user can select the perfect moment.

For the first time in a compact camera, the RX100 VII introduces advanced Real-time Tracking and Real-Time Eye AF capabilities. Real-time Tracking utilizes Sony’s latest algorithm, introducing artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. Real-Time AF, the latest version of Sony’s acclaimed Eye AF technology, employs A.I.-based object recognition to detect and process eye data in real time.

The RX100 VII compact camera will ship in August 2019 for approximately $1,200 US and $1,600 CA.


Sony Electronics Introduces High Resolution Alpha 7R IV Camera



Sony Electronics Inc. announced the latest edition to is acclaimed Alpha 7R series full-frame mirrorless camera line up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting, and much, much more.

The new Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61.0 MP, the world’s first of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality.

The camera also boasts an impressive 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha cameras to maintain outstanding color reproduction.

This new full-frame model is equipped with an innovative 5-axis, optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur.

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony’s “Imaging Edge” desktop application.

Features include:

  • World’s first 33mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor
  • 15-stop dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps with full AF / AE tracking for approximately seven seconds in full frame mode with an increased buffer memory, and approximately three-times as long in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image areas and 425 contrast AF points
  • Debut of Real-time AF for movie recording and advanced Real-time Tracking plus Real-time Eye AF for still imaging
  • Features an APS-C crop mode delivering stunning high-resolution images of 26.2MP
  • 5.76 million dot UZGA (Ultra-XGA) OLED Tru-Finder electronic viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity, FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode, S-Log3, HDR workflow support
  • Multi Interface Shoe with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor
  • Additional enhancements to the body design include an improved grip and button layout for improved control with compact lightweight body

Sony Electronics Introduces FE 35mm F1.8 Lightweight Prime Lens



Sony Electronics introduces the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.

The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting.

Additionally, it’s compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APB-C cameras.

Product Highlights:

High-resolution and large-aperture, full-frame performance in compact and lightweight lens

  • Large F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability
  • Advanced optical construction, including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame; 9-blade circular aperture enhances beautiful bokeh
  • Minimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography

Versatile control and handling for a wide range of imaging needs

  • Conveniently placed, customizable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus
  • Linear Response Manual Focus for fine, responsive manual focus control
  • Dust- and moisture-resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user

The FE 35mm F18 will ship in August 2019 for approximately $750 US and $800 CA and will be sold at Sony’s authorized dealers throughout North America.


Sony Announced the HDC-5000 Multi-Format Live Camera



Sony Electronics announced the latest member of its HDC family of 4K live camera systems. HDC-5500 is a new multi-format live camera capable of direct 4K signal output in 12G-SDI carrying the world’s first 2/3-inch 4K global shutter three CMOS sensors that ensure superb image quality in HD, 4K and HDR live production.

The HDC-5500 outputs a 4K signal directly from its 12G-SDI output. Installing a wireless side panel option, HDC-5500 can be operated as a wireless camera as well as used with a camera stabilizer.

Using newly developed signal processing technology between the camera and CCU, the Ultra High Bitrate (UHB) transmission enables the transmission of two camera signals simultaneously by a single fiber cable, increasing the operational flexibility of the camera system.

The 4K TRUNK feature efficiently transmits two sources from HDC-5500 to CCU; one source from the “host” HDC-5500 itself and a second camera connected to the HDC-5500’s 12G-SDI input. In addition, 4K PROMPTER is transmitted from the HDCU-5500 to camera head also utilizing the UHB transmission.

The HDC-5500 can utilize an interchangeable side panel which can ensure backward compatibility with current HD camera control units such as the HDCU-2500/3100 series.

The HDC-5500 is planned to be available in May of 2019.


Sony Introduces the 400mm F2.8 Master Prime Lens



Sony, a leader in digital imaging and the world’s largest image sensor manufacturer, has introduced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens.

Sony’s new FE 400mm F2.9 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. It produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It is a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies.

Weighing in at only slightly more than 6 lbs., the new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld maneuverability that has never before been achieved in a lens of its class.

The remarkably light weight of this lens is achieved through an innovative optical design that includes three fluorite elements, with a reduced number of elements deployed at the front of the barrel, as well as the liberal usage of durable magnesium alloy components.

To best take advantage of the rapidly evolving shooting and focusing speeds of Sony’s latest cameras, the FE 400mm F2.8 GM OSS lens features two newly developed high-speed XD Linear Motors that drive the lens’s focus group, achieving up to a 5x improvement in moving-subject tracking performance.

These motors are supported by specially developed motion algorithms to minimize lag and instability, and control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance. This allows the lens to capture dynamic, fast-moving athletes or wildlife with ease.

The new FE 400mm F2.8 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths while maintaining fast, precise AF performance.

The FE 400mm F2. GM OSS includes a drop-in filter slot that accepts a ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.

The new FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM) will ship in September for about $12,000 US and $16,250 CA. The optional Drop-in Circular Polarizing Filter (model VF-DCPL1) will ship in December for about $400 US and $550 CA.


Sony Introduces RX100 VI Compact Camera



Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced another exciting model for their popular Cyber-shot RX100 series of compact cameras, the RX100 VI (model DSC-RX100M6).

The innovative new RX100 VI camera is the first of all RX100 models to include a high magnification zoom lens, as it packs in an impressive ZEISS Vario-Sonnar T 24-200mm F2.8-F4.5 lens yet doesn’t sacrifice the pocket-size portability, fast responsiveness and high image quality that has become the hallmark of Sony’s RX100 lineup.

Its extensive zoom, impressive image quality and versatility for both still images and video make it an ideal choice for capturing daily life, cityscapes, portraiture, sports, wildlife and everything in between.

The new model is equipped with a 20.1 MP 1.0-type stacked Exmor RS CMOS image sensor with DRAM chip and an upgraded BIONZ X image processing system with a front-end LSI that maximizes processing speed and optimizes image quality in all shooting environments.

Additionally, the RX100 VI features an incredibly efficient Fast Hybrid AF system with 315-point phase-detection AF points on the sensor that can acquire focus in as little as 0.03 seconds, the world’s fastest AF acquisition time for 1.0-type sensor cameras. It can also shoot at up to 24 fps at full resolution with continuous AF/AE tracking and produces beautiful 4K video with full pixel readout and no pixel binning.

The RX100 VI also has a high-speed Anti-Distortion Shutter (maximum shutter speed of up to 1/3200 second) that reduces the “rolling shutter” effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter is also available as well if required by the user.

A first for Sony’s RX series, RX100 VI has a touch sensor that can be activated by tapping the back LCD screen, a zoom level with customizable zoom speeds, and an LCD that can be rotated 180 degrees upward or 90 degrees downward for a variety of shooting angles for the creator. There is also a Monitor Auto OFF function that boosts max number of still images by up to 30% and the camera is also Wi-Fi, NFC and Bluetooth compatible.

The new Sony Cyber-shot RX100 VI compact camera will ship in July of 2018 for about $1,200 US and $1,600 CA.


Sony Emerges as the Big Winner of EISA Awards



EISA is the European Imaging and Sound Association.  It has announced the winners of the 2017 EISA Awards. Sony took home “Best Product” in six of the 19 categories, making Sony the biggest winner of the year. With four award-winning cameras, including the α9 taking “Best Camera,” and two award-winning lenses, Sony led across the board.

Best Professional Compact System Camera Lens – Sony FE 70-200mm f/2.8 GM OSS

Best Compact System Camera Lens – Sony FE 100mm f/2.8 STF GM OSS

Best Superzoom Camera – Sony RX10 III

Best Compact Camera – Sony RX100 V

Best Camera – Sony α9

Best ProSumer Compact System Camera – Sony α6500

EISA is a unique association of 53 special interest magazines from 25 countries. The European EISA Awards started in 1982 when the editors-in-chief from five European photo magazines came together to select “The Camera of the Year” for the first time.

The EISA Awards annually celebrate new products that combine the most advanced technology and desirable features with class-leading performance. The EISA Awards extend from the most affordable, high value products to the most aspirational expressions of modern consumer electronics.

Award categories change from year to year, reflecting the evolution of product design and connectivity, but every EISA Award winner remains the very best in its class. The sheer strength in depth of EISA’s members ensures the EISA Awards logo carries tremendous weight with all informed consumers.


Sony Announces a9 Mirrorless DSLR Camera



Sony a9Digital camera technology has made some real strides in recent years. It used to be that, if you wanted a good photography camera, you’d buy a high-end DSLR. If you wanted a good video camera, you’d buy a high-end dedicated video camera. But a great convergence has been happening between photo and video-capture, with many modern DSLR cams gaining the ability to take high-definition video, as well as high-resolution images.

Sony is pushing that convergence to the next level with its upcoming a9 camera:

This mechanism-free camera can deliver a-class-above performance conventional mechanical SLRs have only sought. For example, this system realizes a totally blackout-free viewfinder while conventional systems can only try to reduce blackout time. A high-speed, vibration-free, silent Anti-Distortion shutter vastly extends the range of shooting situations while a mechanical system can only aim for lower vibration and quieter shutter release sound. α9 provides continuous tracking of moving subjects for foolproof AF/AE… α9 allows its viewfinder to show not only images of the subject… but also the final image of a shot. Now, thanks to a new image sensor that superbly manages all these roles…

A few highlights of the Sony a9:

  • Full-frame stacked CMOS sensor with integral memory
  • 24.2-megapixel full-frame image sensor
  • Enhanced BIONZ X image-processing engine
  • High-speed continuous shooting at up to 20fps
  • Non-mechanical electronic shutter eliminates blackout with typical SLR mirror action
  • Light directly reaches the image sensor without mechanical interruption
  • Electronic shutter speeds up to 1/32000 sec
  • Anti-distortion electronic shutter allows silent shooting
  • Vibration-free electronic shutter that can keep the camera stable, for razor-sharp images

The Sony a9 DSLR camera body is available now for pre-order with a retail price of $4498.00.


Sony Announces New Flagship 4K and HD Action Cams



sony-boss-cameraSony Electronics, a worldwide leader in digital imaging, has announced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X300R 4K model and HDR-AS300R Full HD model.

The flagship feature of the two new cameras – Balanced Optical SteadyShot – is an advanced form of image stabilization where internally, the camera’s lens and sensor are joined and moved together to compensate for camera shake caused by excessive motion, whether shooting handheld with optional accessories or during a fast-paced sporting activity. This is a particularly effective technology when paired with a POV action camera design as it ensures captured video footage is smooth and stable – even in 4K or high-frame-rate shooting modes.

The versatile FDR-X3000R and HDR-AS300R Action Cam feature a new ZEISS Tessar lens with significantly less lens distortion than previous models. They are also equipped with a new back-illuminated Exmor R CMOS sensor with large pixels designed for 16:9 aspect ratio video plus a powerful BIONZ X processor, ensuring that video quality remains consistently strong across all settings.

FDR-X3000R and HDR-AS300F each have a built-in stereo mic with wind noise reduction to reduce the impact of wind interference on overall audio quality, and are equipped with stereo microphone input for advanced recording.

The FDR-X3000R and HDR-AS300F both include a unique Time-lapse Capture feature that shoots still images in pre-set intervals that can later be transformed into a stunning 4K time-lapse movie utilizing the Action Cam Movie Creator software. The Action Cam App can also create time-lapse movies in Full HD.

The new Sony FDR-X3000R will be sold as body only for about $400 US ($550 CA), and will be offered as a kit (model FDR-X3000R) with the new Live-View Remote for about $550 US ($700 CA).

The new Sony HDR-AS300F will be sold as a body only for about $300 US ($400 CA) and will be offered as a kit (model HDR-AS300F) with the new Live-view Remote for about $450 US ($550 CA).

All products will be available in North America in late September at authorized dealers.