Sony Electronics Launches FX3 Full-Frame Camera for Creators



Sony Electronics Inc. announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha brand mirrorless cameras to make Sony’s coveted cinematic look accessible to more creators.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability in a camera that is accessible to early-career creators, as well as suitable to be used alongside Sony’s VENICE, FX9 and FX6 cameras. The new model provides outstanding image quality and usability for small scale and one-person shooting. The FX3 boasts industry-leading autofocus capabilities, 5-axis in-body image stabilization with Active mode, handheld shooting design and advanced heat dissipation for extended recording time. All this is combined in a compact, lightweight body that provides that provides the performance and mobility to meet the growing demands of today’s content creators.

The FX3 boasts Sony’s industry-leading image sensor technology to achieve high processing speeds and outstanding image quality. The full-frame, back-illuminated Exmor R CMOS sensor (approximately 10.2 effective megapixel count for video recording and approximately 12.1 effective megapixels count for stills) and the BIONZ XR image processing engine team up to ensure high sensitivity with low noise. The standard ISO range is 80 to 102,400 (expandable to 409,600 when shooting video), dynamic range is an impressively wide 15+ stops.

In response to a growing need for more expressive depth, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using the 5-Cinetone color matrix. Inspired by the color science used in Sony’s flagship VENICE camera, S-Cinetone delivers natural mid-tones, plus soft colors and smooth highlights that are essential to create a cinematic look.

Creators can record in 4K at up to 120 frames per second. Extraordinary smooth slow-motion imagery (up to 5x) at QFHD (3840 x 2160) resolution with autofocus provides new expressive capability.

Sony’s most compact and lightweight Cinema Line camera is ideal for handheld shooting, gimbal and drone-mounted work. It weights just 1.58 lbs. (715 g), including the battery and memory cards, and the body is only 5.11 in x 3.33 in x 3.06 in (77.8 mm x 129.7 mm x 84.5 mm). The camera grip has been carefully designed to provide optimum flexibility, stability, and comfort for long shoots.

The new FX3 full-frame Cinema Line camera will be available March 2021 for approximately $3,900 USD and $5,000 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.