Tag Archives: Fender

Hypebeast Announced Launch of Fender HYPEBEAST



Hypebeast announced the launch of the Fender HYPEBEAST Stratocaster, presented in collaboration with Fender, the iconic global guitar brand.

Hypebeast shares strong bonds with a global network of content creators, and is dedicated to maintaining close interaction with established musicians across genres, as well as discovering emerging talent and bringing that to Hypebeast’s cultural realm. Constantly inspired by such meaningful connections, Hypebeast is thilled to be joining hands with Fender to present a vintage-style guitar in Hypebeast’s signature navy color.

“Fender has always been closely connected to musical culture since its founding in 1946. Similarly, Hypebeast is one of the most influential online media in lifestyle and culture. Through this collaboration, we’re looking forward to bringing music closer to other cultural realms, as we share a passion for music amongst a generation immersed in fashion and lifestyle,” said Edward Cole President of APAC, Fender.

The model is based on the globally acclaimed Made in Japan Stratocaster featuring a 9.5″ radius and 22 Medium Jumbo frets, delivering a sophisticated playability with modern feel optimal for any musical genres and playing style. The guitar, painted in Hypebeast’s signature navy color from top to bottom – including the fingerboard and headstock – is sure to catch the attention of any culture-sensitive player.

This special edition guitar is available exclusively in limited quantities via Fender.com in the Japan, US and UK regions, as well as HBX Hypebeast’s ecommerce store. To read full specifications, please visit fender.com for more information.


Fender Launches All-New Billie Eilish Signature Ukulele



Fender Musical Instruments Corporation released the all-new Billie Eilish Signature Ukulele. This is Billie Eilish’s first artist signature model with the iconic guitar brand and it completely embodies Eilish’s preferred specs and distinct aesthetic with her distinct “blohsh” symbol pattered across the ukulele. Designed in collaboration with Eilish herself, the ukulele embodies her uniquely bold style that fans know and love, and can now take home in ukulele form.

The Billie Eilish Signature Ukulele is a stage-ready concert body ukulele with a Sapele top, back and sides featuring black matte finish and Fishman Kula preamp for those looking to plug in. Additional specs include a walnut fingerboard, white dot inlays and Nickel hardware. Whether a player is an experienced musician or looking to pick up their first instrument, the ukulele can be enjoyed by any skill level.

Eliish’s ascent to pop stardom started with the ukulele, the first instrument she learned to play and write songs on, making this an ode to her humble beginnings in the music world.

The launch of Eilish’s signature ukulele coincides the recent addition of six of her songs (for guitar and uke only) to Fender Play, the complete online learning app for guitar, bass and ukulele. Fans around the world can start on their musical journey and play their very own Bilie Eilish ukulele while learning her songs, including &burn, my strange addiction, ocean eyes, Six Feet Under, watch, and when the party’s over.


Fender Debuts Shawn Mendes Foundation Musicmaster Guitar



Fender released the all-new Shawn Mendes Foundation Musicmaster, a collaboration between The Foundation and Fender, which features fan-inspired art and classic Fender tone.

Fender is a proud supporter of The Shawn Mendes Foundation, which seeks to inspire Shawn’s audience, the youth generation of today – to learn about those causes that they are passionate about, and help empower them to use the voice they have to bring change to the world by taking action and giving back.

The Signature Musicmaster features specs including a Tex-Mex Single-Coil Strat, a Player Series humbucking pickup, medium jumbo frets and a custom neckplate adorned with his Foundation’s “Solar Burst” icon and Shawn’s signature. The Shawn Mendes Foundation Musicmaster is a special guitar where Shawn pays homage to his followers with a fan-inspired artwork on the body. Now, fans around the world can play their very own Shawn Mendes guitar while learning songs like “Stitches” on Fender Play, the complete learning app for guitar, bass and ukulele.

“I am so excited to release this guitar collaboration between Fender and The Shawn Mendes Foundation,” says Shawn. “I hope it inspires some of my fans to pick up and learn guitar for the first time, and to give back while doing so.”

Originally introduced into Fender’s history in 1965, the solid body Musicmaster, envisioned for beginner players, has been a quintessential entry for many guitarists. Mendes himself began his musical journey at the age of 13, picking up an old classical guitar from his father and learning through YouTube tutorials, never giving up and, at times, practicing till his fingers bled. From there Mendes was inspired to pick up his first electric guitar, a black Fender Telecaster, at the age of 14 after hearing the likes of legends and still his current musical influences, such as David Bowie and Bruce Springsteen.

He wanted to bring this same inspiration to his fans and anyone ready to embark on their musical journey with his very own signature model emulating his own guitar playing specifications that have created his tone today. The Shawn Mendes Foundation Musicmaster, adorned with striking floral design art recreated by one of his fans, is a highly personal take on the popular ‘60s short-scale model, featuring an alder body, “C”-shaped maple neck with 9.5” radius, 22 medium jumbo frets, 3-position toggle, 6-saddle string through body Strat hardtail with bent steel saddles and a unique single/hum pickup configuration including Tex-Mex Single-Coil Strat (Bridge) and Player Series Humbucking (Neck) pickups, providing a wide range of Fender tones.

The Shawn Mendes Foundation Musicmaster is priced at $749.99.


Fender Offers 3 Months Free Fender Play Lessons to 1 Million Users



To support the community during social distancing, Fender continues to offer new users three months of complimentary lessons on Fender Play , the complete online learning app for guitar, bass and ukulele.

After bringing these free lessons to everyone three weeks ago and an outpouring of support from over 150 artists like Jimmy Page, H.E.R., Brendon Urie, Ashley McBryde, Tash Sultana and Orville Peck, more than half a million people have signed up to access the app. To further share the power of music, Fender will now offer free lessons to the first 1 million users who sign up for the 3-month Fender Play giveaway.

“We’re blown away by the overwhelming response to our three months of free guitar, bass, and ukulele lessons on Fender Play,” said Fender CEO Andy Mooney. “We started by providing complementary lessons to the first 100,000, but quickly surpassed that number in just three days.”

“With this new, current reality, it’s clear we need music now more than ever,” Mooney added. “Music has the power to connect us, create a sense of community, and most importantly, lift our spirits. We hope offering Fender Play to even more aspiring players allows them to explore their creativity and make some noise while we’re spending more time inside.”

Fender Play makes it easier than ever to learn how to play with multi-genre, instructor-guided video lessons to assist those embarking on their musical journey. Designed with bite-sized learning in mind, it gives beginners everything they need to get playing songs by their favorite artists in minutes.

Research has shown that playing an instrument promotes increased creativity, helps with alleviating stress, and boosts the immune system, among other benefits. Whether people are getting back into guitar after a hiatus, interested in learning a new skill, or trying out guitar for the first time, Fender hopes this giveaway will reinforce the myriad benefits that learning to play has on the mind and body.

To sign up for a free 3 months of Fender Play, interested users can visit fender.com/playthrough to redeem a code and set up their account. Be sure to check ad blockers. Payment information is not required. There are no strings attached – just music.

Once the code is redeemed, students can download the app via Google Play or the App Store and sign into their account. Additionally, Fender Play is available via web/desktop. Post social-distancing, Fender will offer these players a special discount on the app – including 10% off select gear on Fender.com – if they decide to continue their journey on Fender Play for another year.


Fender Launches American Acoustasonic Stratocaster



Fender Musical Instruments Corporation (FMIC) celebrates the official launch of the newest model in the American Acoustasonic Series, the American Acoustasonic Stratocaster. Originally previewed at Winter NAMM 2020, this Strat is a continuation of the platform that the Telecaster started, giving players a new set of sonics and the undeniable Strat playing experience. This all-new model is inspired by its sister Telecaster platform, but also moves the series forward with creative options in new design and technology.

Building off the highly successful Acoustasonic Telecaster, released at Winter NAMM 2019, the American Acoustasonic Stratocaster ($1,999.99) features all-new tonewoods and voices with even more electric possibilities. Along with three unique electric voices on the selector switch, the Acoustasonic Stratocaster also adds all-new acoustic options, including short scale and concert body with a slotted headstock.

Designed with a fully hollow body and Fender’s patented Stringed Instrument Resonance System (SIRS), the American Acoustasonic Stratocaster offers a new sonic experience that is naturally loud and resonant both on and off stage. The hybrid guitar features an Acoustasonic Noiseless magnetic pickup that delivers a unique set of Stratocaster-inspired voicings and hum-free Fender electric tone, that can be played solo or blended with an acoustic voice to create new sounds.

The Fender and Fishman-designed Acoustic Engine powers the Acoustasonic Stratocaster and provides a new body style and tone wood combinations that enable musicians to curate an all-new collection of acoustic and electric voices. This contemporary guitar also features a mahogany Stratocater neck with an ebony fingerboard and thinline body that makes it both comfortable and easy to play.


Fender’s Mini ’65 Twin-Amp has Classic Sound



Fender has released the battery-powered Mini ’65 Twin Amp amplifier. It allows players to take the famed Fender tone with them anywhere in a portable package replicating the classic look of the full-size Twin amp.

The Mini ’65 Twin Amp is small, but mighty. It is great for plugging in on the go, and the headphone jack is ideal for players living in close quarters or taking a jam break at the office.

From the black control plate and miniature knobs to the silver grille cloth, the Fender Mini ’65 Twin Amp replicates the classic look of the full-size Twin amp. Plug in and tap into Fender tone at a fraction of the size, wherever your next destination may be.

Features include:

  • One-watt single-channel amplifier
  • Two 3” speakers
  • Dedicated gain, volume and tone controls
  • Tilt-back kickstand and belt clip on back
  • 1/8” headphone jack and 9V adapter jack (center-negative DC power supply not included)
  • Includes 9V battery

Fender Announces American Original Series



Fender Musical Corporation announced the launch of the American Original Series, a new line of American-made electric basses and guitars inspired by some of Fender’s most-successful ’50s, ’60s, and ’70s models. Boasting 11 models and 30 SKUs to match a variety of musical tastes and players, the American Original Series replaces the American Vintage Series, which was first introduced in 1982.

Whether you’re a gigging musician, lover of vintage-style design or a collector – this new series marries that classic Fender vibe players have always loved about ’50s, ’60s, and ’70s Fender electric guitars and basses with distinct, modern features offering greater comfort, playability and best-in-class performance.

Priced from $1,799.99 to $2,099.99, American Original electric guitars and basses are designed and handcrafted in Corona, California.

The progressive lineup features a wide variety of models across decades, including ’50s and ’60s Stratocaster guitars, ’50s and ’60s Telecaster guitars, ’60s Jazzmaster and ’60s Jaguar guitars, ’50s and ’60s Precision Bass guitars, ’60s and ’70s Jazz Bass guitars, as well as left-handed models of the ’50s Stratocaster, ’60s Stratocaster and ’50s Telecaster.

Thirteen classic Fender colors are features on these electric guitars and basses: Aztec Gold, White Blonde, 2-Color Sunburst, Olympic White, Candy Apple Red, 3-Color Sunburst, Butterscotch Blonde, Fiesta Red, Lake Placid Blue, Surf Green, Ocean Turquoise, Natural and Black.

Marrying classic style, modern playability and performance, the American Original Series brings together vintage-style design cues, as well as modern fingerboard radii and switching. Other key features include: vintage-style hardware, vintage-tall frets, body radii and neck shapes, lacquer finishes, original-spec pickups, classic Fender colors and vintage-style cases.


Fender Releases Limited Edition Jimi Hendrix Monterey Stratocaster



Fender Musical Instruments announced the release of its newest addition to the Artist Signature Series: the Jimi Hendrix Monterey Stratocaster; it honors the late and great rock icon, whose persona and legacy is not only synonymous with the Fender Stratocastser, but also also rock ‘n’ roll at large.

Jimi Hendrix took the world by storm with his incredible 1967 Monterey Pop Festival performance, which he concluded with the sacrificial burning of his now-iconic, hand-painted Stratocaster. First revealed at Summer NAMM 2017 in Nashville, Tenn., and available only for the remainder of this year, the new limited edition Jimi Hendrix Monterey Stratocaster celebrates the 50th anniversary of this milestone in music history.

The Jimi Hendrix Monterey Stratocaster, priced at $899.99, captures all of the energy of his unforgettable set-ending finale at the Monterey International Pop Festival in 1967. An homage to the spectacular performance that literally burned its way into our pop culture conscience, the Jimi Hendrix Monterrey Stratocaster faithfully replicates his hand-painted psychedelic artwork on the body of the guitar. A trio of vintage-style single-coil Stratocaster pickups gives this ’60s-style, Fiesta Red Strat its classic Fender sound.

Bell-like and articulate, it has plenty of singing sustain for soloing. The “C”-shaped maple neck bears a vintage-style 7.35” radius pau ferro fingerboard with 21 vintage-sized frets for a playing feel just like the original. The six-screw synchronized tremelo is perfect for unleashing dive-bombs and other sonic expressions. Fully authorized, the Stratocaster features an exclusive etched Authentic Hendrix neck plate.


Fender Links Mustang GT Guitar Amplifier with Fender Tone App



Fender Musical Instruments Corporation (FMIC) announced the dual introduction of the brand’s second free mobile app, Fender Tone, in conjunction with the launch of the new Mustang GT Amplifier Series, that work in tandem to deliver accessible guitar tones catered to any player’s musical creativity.

Fender Digital has dubbed the new iPhone and Android application the “ultimate companion app” to the addition of three new Mustang GT amplifiers: Mustang GT 40, Mustang GT 100 and the Mustang GT 200. Known as one of the best-selling series in Fender amplifier history the new Mustang GT offerings provide enhanced signal processing for better fidelity and flexibility in a new easy, user-friendly interface.

Utilizing Fender’s first Wi-Fi and Bluetooth enabled amplifier, consumers will have the ability to manage thousands of presets created by Fender sound engineers, notable artists and guitarists, as well as players from the Mustang community. Users can edit effects, share their own presets, create set lists for performances, access easy to download upgrades via Wi-Fi and stream music through the Mustang GT amplifiers via Bluetooth technology.

With a total of three amplifiers in the new Mustang GT series, the variety of offerings allow players at any stage to access a multitude of gear and tones in one easy-to-operate package. Models include: The Red Dot Award-winning Mustang GT 40 ($249), the perfect table-top workstation for learning and recording, as well as the Mustang GT 100 ($399) and the Mustang GT 200 ($599) – both which bring stage-worthy power packed in a light weight package. Premium feature highlights are a user-friendly control interface with color display; Bluetooth wireless streaming of audio tracks utilizing the Fender Tone app or other sources, such as Spotify or Apple Music; USB output for recording; a “setlist” feature; and Wi-Fi capabilities. The new models also offer more than 60 Fender amplifier models, multiple effects and a looper, providing endless sound options and room for creativity.

The Fender Tone app is available for download now in the App Store and on Google Play Store, while the Mustang GT amplifier series is available for purchase now.