FujiFilm Corporation President Kenji Sukeno is pleased to announce that it has been awarded the Good Design Award 2019, organized by the Japan Institute of Design Promotion, for products in a wide range of business fields including the X Series and GFX Series of digital cameras, ASTALIFT series of cosmetics products and endoscopy systems. The company has won the Award for 32 products, the largest number awarded companies this year and also a record number Fujifilm has ever won.
In addition, five products, including the binoculars FUJINON TECHNO-STABI TS-X 1440, ultrasound equipment iViz air, and FUJIFILM PROJECTOR Z5000 have been selected for the Good Design Best 100.
In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and operability.
Amidst its pursuit for design excellence as a key product value, Fujifilm has managed to win the Good Design Award for 32 of its products, the highest number won among the awarded companies. Encouraged by this achievement, the company will continue to work on developing outstanding products.
Some of Fujifilm’s products that won the Good Design Award 2019 include:
- Hybrid instant camera instax mini LiPlay
- Mirrorless digital camera FUJIFILM X-T30
- Mirrorless digital camera FUJIFILM X-A7
- Mirrorless digital camera FUJIFILM GFX 100
- Interchangeable lens for digital camera X series FUJINON LENS XF16-80mmF4 OIS WR
- Interchangeable lens for digital camera X series FUJINON LENS XF16mmF2.8 R WR
- Interchangeable lens for digital camera GFX series FUJINON LENS GF50mmF3.5 LM WR
- EVF tilt adapter for digital camera GFX series EVF-TL1
- Standard zoom cinema lens FUJINON Premista28-100mmT2.9
- Broadcast portable zoom lens FUJINON UA18.x7.6BERD / UA23x7.6BERD
- Broadcast portable zoom lens FUJINON LA16xBRM
- Focus position demand unit FUJINON EPD-41A-D02 for broadcast portable lens
- Zoom Rate Demand Unit FUJINON ERD-40A-D01 for broadcast portable lens