Tag Archives: Good Design Awards

FujiFilm Won Good Design Awards 2019 for 32 Products



FujiFilm Corporation President Kenji Sukeno is pleased to announce that it has been awarded the Good Design Award 2019, organized by the Japan Institute of Design Promotion, for products in a wide range of business fields including the X Series and GFX Series of digital cameras, ASTALIFT series of cosmetics products and endoscopy systems. The company has won the Award for 32 products, the largest number awarded companies this year and also a record number Fujifilm has ever won.

In addition, five products, including the binoculars FUJINON TECHNO-STABI TS-X 1440, ultrasound equipment iViz air, and FUJIFILM PROJECTOR Z5000 have been selected for the Good Design Best 100.

In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and operability.

Amidst its pursuit for design excellence as a key product value, Fujifilm has managed to win the Good Design Award for 32 of its products, the highest number won among the awarded companies. Encouraged by this achievement, the company will continue to work on developing outstanding products.

Some of Fujifilm’s products that won the Good Design Award 2019 include:

  • Hybrid instant camera instax mini LiPlay
  • Mirrorless digital camera FUJIFILM X-T30
  • Mirrorless digital camera FUJIFILM X-A7
  • Mirrorless digital camera FUJIFILM GFX 100
  • Interchangeable lens for digital camera X series FUJINON LENS XF16-80mmF4 OIS WR
  • Interchangeable lens for digital camera X series FUJINON LENS XF16mmF2.8 R WR
  • Interchangeable lens for digital camera GFX series FUJINON LENS GF50mmF3.5 LM WR
  • EVF tilt adapter for digital camera GFX series EVF-TL1
  • Standard zoom cinema lens FUJINON Premista28-100mmT2.9
  • Broadcast portable zoom lens FUJINON UA18.x7.6BERD / UA23x7.6BERD
  • Broadcast portable zoom lens FUJINON LA16xBRM
  • Focus position demand unit FUJINON EPD-41A-D02 for broadcast portable lens
  • Zoom Rate Demand Unit FUJINON ERD-40A-D01 for broadcast portable lens

Good Design Awards 2018 Selects Four Yamaha Designs



Good Design Award is a comprehensive and annual program for the evaluation and commendation of design, organized by Japan Institute of Design Promotion. Good Design Awards 2018 selected four Yamaha products: VOCALOID keyboard VKB-100; digital piano P-121 and digital piano P-125; digital piano P-515; and Hybrid piano system TransAcoustic TA2. (P-121 and P-125 are counted as one item).

All the award winning designs have the same fundamental Yamaha design philosophy behind them. This philosophy calls for creating products that realize the goals of “being loved and used for the long term”, “gradually increasing in value over time”, “having simple designs”, and “achieving a balance between carefully selected materials and a beautiful finish”.

The VOCALOID Keyboard “VKB-100” was selected for the Good Design Best 100. It is available only in Japan. The keyboard “sings” lyric input in real-time and matches the notes on the keyboard to the song. Using the keyboard and buttons, singing style and melody can be changed freely in the performance venue.

Digital Piano “P-125” and “P-121” are new models in the bestselling “P Series” of compact digital pianos. These instruments combine an authentic piano sound and keyboard at an affordable price. The digital piano is compact and simple, but also combines the rich sense of volume and texture of an authentic piano.

The P-125 features the same 88 keys as an acoustic piano. The P-121 features a smaller, 73-key keyboard that reduces the size and weight of the instrument without sacrificing the enjoyment of playing.

Digital piano “P-515” is the high-end model in the bestselling “P Series” of compact digital pianos. The P-515 features piano sounds sampled from the flagship Yamaha CFX and Bosendorfer Imperial concert grand pianos. With a wooden keyboard extremely close to that of an acoustic grand piano with high-grade piano sound, we can enjoy superb piano performance.

Hybrid Piano System “TransAcoustic TA2” piano transmits digital sound directly to the piano soundboard. This system makes it possible to control volume without losing the rich sound only an acoustic piano can provide.