FUJIFILM North America Corporation, Imaging Division, announced the launch of its new INSTAX SQUARE SQ40 instant camera (SQ40), a new additional to the INSTAX SQUARE lineup of instant cameras. Fujifilm has also introduced a new INSTAX SQUARE instant film variety, “Sunset”, featuring a variety of film borders with soft color gradients designed to be reminiscent of a serene peaceful sunset.
“Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.”
Key SQ40 Features Include:
Automatic Exposure function: The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot.
Selfie Mode for quicker and easier selfies: Users can activate Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient.
New Film Variety Introduced: Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX Square “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle graduation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant fill varieties, Sunset will be available in a single pack with 10 exposures.
INSTAX MINI EVO Now Available in Brown: Fujifilm is also pleased to introduce brown as a new color for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line. Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant cameras functionality with the capabilities of digital imaging technology to select, share, and store specific images. Paired with INTAX MINI instant film, MINI EVO creates high-quality prints directly form the camera. Images can also be printed from a paired Smartphone camera roll using the INSTAX MINI EVO Smartphone App.
Pricing and Availability: Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggest retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023.
INSTAX SQUARE Sunset instant film is also expected to be available by the end of June 2023 at a manufacturer’s suggested retail price of $15.75 USD ($16.99 CDN) per pack (10 sheets).
Fujifilm’s INSTAX MINI EVO hybrid instant camera in brown will be available at a manufacturer’s suggested retail price of $199.95 USD ($249.99 CDN) and is also expected to be available for purchase by the end of June 2023.