Tag Archives: Fujifilm

Fujifilm Launches Mirrorless Digital Camera FUJIFILM GFX50S



Fujifilm is pleased to announce that the FUJIFILM GFX50S II will be released in late September 2021 as the latest addition to the GFX Series of mirrorless digital cameras incorporating the large-format sensor approximately 1.7 times larger than a 35mm full-frame sensor.

The GFX50S II is equipped with the 51.4MP image sensor and the powerful in-body image stabilization (IBIS) mechanism in a compact and lighthearted body weighing approximately 900g, Its high-performance AF, based on the use of a high-speed image processing engine, gives the camera a excellent mobility.

The GFX50S II is a mirrorless digital camera that allows more people to enjoy the photographic world of ultra-high image quality, achieved by the large-format sensor’s rich tonality and ability to render the background out of focus beautifully.

Fujifilm released the FUJIFILM GFX 50S in 2017 as the first model in the GFX Series of mirrorless digital cameras and has since expanded the lineup to pioneer a market for mirrorless digital cameras using a image sensor larger than a 35mm full-frame sensor. The GFX Series has won high acclaim for its image quality and mobility from professional photographers and photography enthusiasts.

The latest GFX50S II, to be released this time, in a mirrorless digital camera equipped with the 51.4MP sensor in a compact and lightweight body weighing approximately 900g. It has a larger light-relieving area per pixel than digital cameras with the 35mm full-frame sensor, producing rich tonality and clear images with minimal noise even in low-light conditions.

Combination of its high resolution capabilities of capturing the finest detail and beautiful bokeh achieved with the ability to deliver a shallow depth of field creates three-dimensional definitions on the subject.

The camera has a powerful five-axis IBIS mechanism that provides up to 6.5 stops of anti-shake advantage to compensate for camera shake during hand-held shooting and minimize motion blur in low light or in settings where a tripod cannot be used. The use of the high-speed image processing engine “X-processor 4” and the latest algorithm adds extra performance to AF, attaining focus on the subject quickly and accurately.

The GFX50S II is a mirrorless digital camera of excellent mobility with an image sensor larger than a 35mm full-frame sensor, rewriting the previous standards for digital cameras. When mounted with a compact and lightweight kit lens FUJINON Lens GF35-70mmF4.5-5.6 WR, the camera produces superior-quality images in a broad range of shooting situations.


Fujifilm Launches FUJINON Lens GF35-70mmF4.5-5.6 WR



Fujifilm is pleased to announce the launch of the FUJINON Lens GF35-70mmF4.5-5.6 WR in November 2021. It will be a new addition to the lineup of interchangeable GF lenses designed for GFX series of mirrorless digital cameras, incorporating the large-format sensor, approximately 1.7 times larger than the full-frame 35mm sensor.

The GF35-70mmF4.5-5.6 WR covers the most frequently-used focal length range from 35mm in wide angle to the standard 70mm (equivalent to 28mm-35mm format), producing premium-quality images in a wide variety of situations.

It is the most compact and lightest in the GF zoom lenses to provide excellent portability. The highly portable form factor will broaden the scope of applications for GFX camera systems, including the FUJIFILM GFX50S II mirrorless digital camera.

The new GF35-70mmF4.5-5.6 WR lens has a focal length range from 35mm to 70mm (equivalent to 28mm-55mm in the 35mm format) and high resolution capabilities despite being the most compact and lightest in the GF zoom lenses, weighing approximately 390g and measuring 96.4mm (wide-angle end).

The retractable barrel structure, which stores the lens barrel compactly, reduces the length to 73.9mm when fully collapsed for added portability. It would reduce the physical burden even when used as a walk around lens, enabling casual hand-held shooting for snapshots, landscape photography and portraits. The lens can also take a close-up shot of a subject approximately 25cm from the front-most of the lens to accommodate a broad range of shooting situations such as photography of a meal on a table.

The fast, silent and highly-accurate AF system attains focus on a targeted subject smoothly to capture every photo opportunity. The lens has a dust- and moisture-resistant structure and can operate at temperatures as low as 10° C, which enables users to continue shooting in light rain or dusty place.

Fujifilm has unveiled the updated development roadmap for GF lenses, offering basic specifications for lenses to be added to the lineup including an ultra-wide-angle zoom, a large-diameter standard prime lens and a tilt & shift lens. With the 17-lens lineup presented in the roadmap the covers a wide shooting range, Fujifilm will continue to offer the joy of photography using the GFX Series.


Fujifilm Launches Mirrorless Digital Camera FUJIFILM X-T30 II



Fujifilm is pleased to announce that it will gradually launch FUJIFILM XT30 II in late September 2021. It is a new addition to the X Series of mirrorless digital cameras known for their compact, lightweight body and superior image quality based on the company’s proprietary color reproduction technology.

The X-T30 II renewed the software while inheriting the compact and lightweight camera body, popular with the mirrorless digital camera FUJIFILM X-T30, and delivers an advanced level of AF Speed and precision and image quality equivalent to the X Series’ flagship model, FUJIFILM X-T4. The X-T30 II has also evolved from the previous model in terms of hardware, as seen in the use of a high-resolution 1.62-million-dot LCD monitor on the rear panel. It enables comfortable shooting of high-quality stills as well as a full-scale 4K/30p video.

The X-T30 II is a mirrorless digital camera that features a 26.1MP “X-Trans CMOS 4” sensor and a high speed “X-Processor 4” image-processing engine in a compact and lightweight body that weights approximately 378g to produce premium-quality images. The camera offers a fast and accurate AF system that has the focusing speed as fast as 0.02 seconds and also boasts exceptional quality to track a moving subject. It can autofocus even in near darkness conditions at -7.0EV to accurately capture a subject in nightscape photography or indoor photography with low light.

The X-T30 II comes with a total of 18 Film Simulation modes, including “Classic Neg,” ideal for snapshots, and the low-saturation and high contrast “ETERNA Bleach Bypass” which produces impressive atmosphere. The expanded lineup allows users to enjoy a diverse range of color reproduction styles. The algorithm for “AUTO” mode has been updated to easily produce beautiful pictures by automatically identifying the type of shooting scenes and applying the optimum shooting settings.

Furthermore, the camera features functions that deliver smooth 4K/30p video with rich tonality as well as high-speed full-HD video at 240p, and is fitted with a high-resolution 1.62-million-dot-three-inch tilting touchscreen LCD monitor, helping users capture stills and videos alike with ease.


Fujifilm Launches FUJINON Lens XF23mmF1.4 R LM WR



Fujifilm is pleased to announce the launch of the “FUJINON Lens XF23mmF1.4 R LM WR” (XF23mmF1.4 LM WR) in November 2021. It will be a new addition to the lineup of interchangeable XF lenses for the X Series of mirrorless digital cameras, known for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.

The XF23mmF.14 R LM WR is a large-diameter wide-angle prime lens with the focal length of 23mm (equivalent to 35mm in the 35mm format). This is an upgrade of the current “FUJINON Lens XF23mmF1.4 R” (the previous model), enhancing resolution capabilities and AF speed while maintaining the fast F1.4 maximum aperture. The new model also boasts advanced usability with its dust and weather resistant construction and the capability to operate at temperatures as low as -10° C.

The XF23mmF1.4 R LM WR is a large-diameter wide-angle prime lens that consists of 15 lens elements, including two aspherical elements and three ED elements, in 10 groups, achieving enhanced resolution capabilities over the previous model. The maximum aperture of F1.4 produces shallow depth-of-field. The newly-adopted nine aperture blades also contributes to natural and creamy bokeh. The highly versatile focal length of 23mm makes it an ideal choice for landscape photography and snapshots.

The minimum working distance of about 19cm provides close-up capability and enables a dynamic framing, capturing the main subject in close-up while keeping vast background into the frame. The lens also uses the Inner Focus system, driven by a newly-adopted linear motor, to deliver fast and highly accurate AF, attaining focus in as fast as 0.04 seconds*1 to seize a decisive photo opportunity. It also boasts advanced usability with its dust and weather resistant construction and the capability to operate at temperatures as low as -10°C.

In addition to the XF23mmF1.4 R LM WR, Fujifilm has today announced the launch of the FUJINON Lens XF33mmF1.4 R LM WR. Including the FUJINON Lens XF18mmF1.4 R LM WR, launched in May this year, a total of three lenses form a new-generation “large diameter prime” series with high resolution capabilities, catering to future advancement in image sensor resolutions.


Fujifilm Launches FUJINON Lens XF33mmF1.4 R LM WR



Fujifilm is pleased to announce that it will gradually launch the “FUJINON Lens XF33mmF1.4 LM WR” in late September 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, known for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.

The XF33mmF1.4 LM WR is a large-diameter prime lens with the standard focal length of 33mm (equivalent to 50mm in the 35mm format), offering superior resolution capabilities and the maximum aperture of F1.4. Its silent, fast and highly accurate AF system ensures to capture a photo subject swiftly and accurately.

The XF33mmF1.4 R LM WR consists of 15 lens elements in 10 groups, including two aspherical elements and three ED elements, to achieve superior resolution capabilities for edge-to-edge sharpness. Boasting the maximum aperture of F1.4, the lens allows users to produce high-quality pictures with minimal camera shake and digital noise even in low light conditions. The standard focal length of 33mm (equivalent to 50mm in the 35mm format) makes it a perfect choice for snapshots and portraiture that incorporates a natural sense of perspective.

The XF33mmF1.4 R LM WR uses the Inner Focus system, driven by a linear motor, for fast and highly accurate AF. The resulting silent and smooth focusing is perfect for shooting not only stills but also videos. The highly portable design that weighs approximately 360g, thanks to the compact and lightweight X Mount system*1, offers an outstanding mobility.

In addition to the XF33mmF1.4 R LM WR, Fujifilm has today announced the launch of the FUJINON Lens XF23mmF1.4 R LM WR. Including the FUJINON Lens XF18mmF1.4 R LM WR, launched in May this year, a total of three lenses form a new-generation “large diameter prime” series with high resolution capabilities, catering to future advancement in image sensor resolutions. The development roadmap*2, also unveiled today, revealed basic specifications for a high-magnification zoom and an ultra-telephoto zoom, due to join the XF lens lineup in the future. The lineup of 40 interchangeable lenses, shown in the roadmap, will cover a broad range of shooting conditions, enhancing the joy of photo shooting with the X Series of mirrorless cameras.


Fujifilm to Launch FUJINON Broadcast Zoom Lenses with Digital Drive Unit



Fujufilm corporation is pleased to announce that it will gradually launch FUJINON broadcast portable zoom lenses featuring the newly-developed digital drive unit ‘S10’ (18 models) in June 2021. These lenses are equipped with the S10 to deliver precise zooming and focusing to support remote recording based on a robotic system, which is growing in demand at video production site.

In the conventional production of video contents including television shows in a studio and live coverage of sporting or music events, staff are assigned to each of video cameras to operate them. More recently, robotic systems that support remote operations are increasingly used to meet the needs of streamlining video production and in the midst of growing remote-shooting demand due to the pandemic of the novel coronavirus. In the given trend, the industry is calling for broadcast lenses that are capable of zooming and focusing to suit each scene and meeting the demand of producers even when a robotic system is used for video filming.

The new FUJINON broadcast zoom lenses (18 models) are equipped with the digital drive unit ‘S10,’ developed with the cutting-edge mechanatronics technology. These lenses have improved drive unit response to zoom and focus without delay even during pan broadcast, while enabling ultra-slow and smooth zooming and focusing during live music coverage to deliver expressive video. Remote shooting based on the robotic system thus achieves high-quality video production equivalent to video recording captured with a real videographer’s advanced skills.

These lenses can also output positional information on zoom, focus and even iris which allows the high-precision position detection. This means live video footage can be combined with virtual video in optimum settings, thereby catering to the growing demand for virtual video production.

In addition, enhanced zoom and focus response helps camera operators shoot video exactly as intended even with using with the zoom demand / focus units or when handling the equipment with a camera on the shoulder.

FUJINON lenses by Fujifilm are known for advanced descriptive performance, and used in the production of movies, TV commercials, and live sports coverage across the world. Fujifilm will continue to respond to diversifying needs of broadcast production with its lineup of high-quality and high-function FUJINON broadcast lenses, including the 18 S10-equipped lenses.


Fujifilm Earns iF Design Awards for 23 Products



Fujifilm Corporation announced that 23 of its products in various business fields including the instax series of instant cameras, the X series of digital cameras and endoscopic diagnosis support function CAD EYE have been awarded the iF Design Award 2021, sponsored by the IF International Forum Design (Hannover, Germany).

Fujifilm sets its highest record with 23 products winning the prestigious award in recognition of not only the products’ beautiful appearance but also their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “the International Design Excellence Awards (IDEA)” in the United States. This year, there were 9,509 entries from 52 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also strives to develop designs that bring out the best of the advanced functionality and performance. Fujifilm will continue to work on creating design that has beautiful appearance and reflects commitment to offering operability for ease of use and comfort, thereby creating new product values.

With attention to design excellence as one of the product values, Fujifilm will continue to develop superior products, encouraged by the honor of having many products chosen for the iF Design Award.

Some of the FujiFilm products that won the award are:

  • Mirrorless digital camera “FUJIFILM X-T4”
  • Mirrorless digital camera “FUJIFILM X-S10”
  • Mirrorless digital camera “FUJIFILM X-T200”
  • Digital camera function “Film Simulation”
  • Interchangeable lens for X series digital cameras “FUJINON Lens XC35mmF2”
  • Interchangeable lens for X series digital cameras “FUJINON Lens XF8-16mmF2.8 LM WR”
  • Interchangeable lens for X series digital cameras “FUJINON Lens XF50mmF1.0 WR”
  • Interchangeable lens for GFX series digital cameras “FUJINON Lens GFmmF3.5 WR”
  • Interchangeable lens for GFX series digital cameras “FUJINON Lens GF100-200mmF5.6 R LM OIS WR”
  • Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  • 4K-compatible broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  • 4k-compatible broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  • Focus position demand unit “FUJINON EPD-51A-D02/F02”
  • Zoom lens for cinema cameras “FUJINON Premista19-45mmT2.9”

Fujifilm to Launch FUJINON Lens XF18mmF1.4 R LW WR



Fujifilm announces the launch of the “FUJINON Lens XF18mmF1.4 R LM WR” in late May, 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for X Series of mirrorless digital cameras, known for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.

With its wide-angle focal length of 18mm (equivalent to 27mm in the 35mm film format), the XF18mmF1.4 R LM WR can not only capture a landscape in a natural sense of perspective but also snapshots that close in on a main subject while keeping the vast background in the frame. The lens can capture even the finest details of a small subject in the background, as well as the atmosphere of the scene. The ability to shoot close-ups with the minimum working distance of just 11cm from the front lens element facilitates tabletop photography, close-up of foods set up on a table. These options make this lens truly versatile, accommodating a wide range of scenes.

Another feature is the Inner Focus system, which uses a linear motor to drive the focus lens group, to achieve quiet and highly accurate AF in a speed as fast as 0.04 seconds, ensuring that users do not miss a decisive photo opportunity.

Fujifilm will continue to add to the “large-diameter prime” series of lenses with astonishing description, including the popular large-diameter mid telephoto prime lens “FUJINON Lens XF50mmF1.0 R WR” and the latest XF18mmF1.4 R LM WR, to further broaden the enjoyment of photography using mirrorless digital cameras.

Product Features:

Advanced resolution and maximum aperture of F1.4

The lens consists of 15 lens elements, including three aspherical elements and one ED element, in nine groups to effectively control chromatic abberation and comatic aberration. The focus lens group of six elements is driven together to reduce fluctuation of aberrations to achieve edge-to-edge sharpness.

The use of large-diameter lens elements provides the maximum aperture of F1.4. The resulting light-gathering ability allows users to take high-quality pictures with minimal camera shake and digital noise even in low light conditions such as nightscape. The aperture also provides shallow depth of field to produce creamy bokeh in the background.

Wide-angle prime lens for a variety of shooting situations

With its wide-angle focal length of 18mm (equivalent to 27mm in the 35mm film format), this lens can not only capture landscape in a natural sense of perspective but also snapshots that close in on a main subject while keeping vast background in the frame. The lens can record even the finest details of a small subject in the background, as well as capturing atmosphere of the scene. The ability to shoot close-ups with the minimum working distance of just 11cm from the front lens element facilitates tabletop photography such as close-up of foods set up on a table. These options make this lens truly versatile, accommodating a wide range of scenes.

Quiet, fast and highly accurate AF

The lens uses the Inner Focus system, which drives the focus lens group with a linear motor. The focus lens group only travels up to approx. 2.5mm, enabling silent and highly accurate AF that attains focus in as fast as 0.04 seconds. The lens can also autofocus in as fast as 0.25 seconds even when shifting focus from the minimum object distance of 20cm to infinity, ensuring that users do not miss a decisive photo opportunity.

Advanced practicality on compact and highly robust design:

The thickness of the metal lens barrel is controlled optimally to keep the lens weight to 370g, while the use of unique optical technology has reduced lens dimensions to 75.6mm in length and 62mm in filter thread size. Despite the compact design, the lens is highly robust and exceptionally portable.

The lens barrel is weather-sealed in nine points so that it is dust and weather resistant and can be used in temperatures as low as -10℃. This lens enables users to continue shooting in light rain, in a dusty place or at low temperatures such as for astrophotography in winter.

Advanced precision in detecting the rotation of the focus ring ensures the subtlest of fingertip movements is detected for precise focusing.

The A (auto) Position Lock offers reliable operation, locking the aperture ring in place to avoid any unintentional adjustment during shooting.


Fujifilm Wins Gold at the Pentawards 2020



FujiFilm announced that the packaging design for the hybrid instant camera instax mini LiPlay has won the Gold Award in the internationally-prestigious package design competition Pentawards 2020. The company has taken out the Gold Award for the second year running following 2019.

The Penawards, established in 2007, is an internationally-prestigious award that specifically targets package designs. Each year, an international jury panel consisting of 30 people including prominent designers and experienced design directors examine entries of excellent package designs, submitted from around the world, based on judging criteria including design quality, brand expression, creativity and innovation. This year, 56 entries won the Gold Award out of over 2000 entries submitted from more than 60 countries.

The instax mini LiPlay is the hybrid instant camera that features the Sound function. The function converts voice data into a QR code to be printed out together with a picture taken with the camera. The function has taken instax’s unique value – capturing, printing, and sharing a precious moment – to a new level.

The instax mini LiPlay camera is designed to be simple yet elegant while also sporting on-trend looks. The essence of the camera design has been faithfully reflected to its packaging. The award was granted in recognition of the fact that the packaging carries stylized shapes representing the camera design and is applied with an embossed finish, making it stand out in store displays and intuitively conveying the camera’s stylish design features.

In the development of a variety of products and services, Fujifilm pursues fictionally and performance while also striving to achieve a design that takes maximum advantage of functional excellence. The company aims to create new value with designs that not only provide external aesthetics but also facilitates ease of use and portability.

Fujifilm will continue to work on developing excellent products and designs, buoyed by the fact its product has been chosen out of countless entries from around the world to win the Gold Award in Pentawards 2020.


FujiFilm Launches FUJINON Lens XF50mmF1.0 R WR



Fujifilm Corporation is pleased to announce the launch of the FUJINON Lens XF50mmF1.0 R WR (XF50mmF1.0 R WR) in late September 2020 for the X Series of digital cameras, renowned for their outstanding image quality with Fujifilm’s proprietary color reproduction technology. It is the world’s first F1.0 lens with autofocus (AF) capability.

The XF50mmF1.0 R WR is a large-diameter mid-telephoto prime lens with the focal length of 50mm (equivalent to 76mm in the 35mm film format). The maximum aperture of F1.0 produces creamy and beautiful bokeh. Its high-performance AF system can focus on a subject swiftly and accurately, making the subject stand out on a background to create artistic portrait photography. The XF50mmF1.0 R WR is the 35th interchangeable lens for the X Series.

With its large-diameter structure, the XF50mmF1.0 R WR is a prime lens boasting the fastest maximum aperture of F1.0 in the history of interchangeable lenses for Fujifilm’s digital cameras. The use of advanced optical technology controls spherical aberration, thereby capturing pictures with creamy and beautiful bokeh.

The lens is also equipped with a fast and accurate AF mechanism to capture the photographic moment for high-quality portrait photography. Designed based on the compact and lightweight “X Mount system” this ultra-bright F1.0 lens weighs only 845g and measures just 103.5mm for excellent portability. Its dust and weather resistance and ability to operate at temperatures of down to -10℃ makes it highly practical.

With the XF50mmF1.0 R WR joining the extensive lens lineup, Fujifilm offers lenses that cover a broad range of focal lengths to complement photographic pleasure delivered by the X Series.