Tag Archives: Fujifilm

Fujifilm Launches FUJINON UA107x8.4BESM AF Broadcast Lens

Fujifilm Corporation is pleased to announce the launch of the FUJINON UA107x8.4BESM AF (UA107x8.4 AF), the world’s first 4K compatible broadcast lens that incorporates the AF function, in March 2020.

The UA107x8.4 AF is a box-type broadcast lens that delivers outstanding capability for tracking a moving subject and a fast and accurate auto-focus with AF speed as fast as 0.5 seconds. The lens’s ultra-high 107 x zoom ratio covering focal lengths from 8.4mm to 900mm and the use of a unique optical image stabilization mechanism allow users to accurately capture a distant moving subject and produce premium-quality video with minimal camera shake in live coverage of sporting or music events.

The UA107x8.4 AF is an epoch-making product that brings innovation to video production with its capability to record high-quality 4K video with ease of use and comfort.

Highlights of the UA107x8.4 AF:

  •  The UA107x8.4 AF uses a phase-detection AF sensor and its dedicated algorithm, developed with technologies that Fujifilm has fostered with its X and GFX Series of mirrorless digital cameras. The fast and accurate autofocus with AF speed as fast as 0.5 seconds gives the lens an outstanding subject-tracking performance. The advanced AF performance becomes evident when the users see the clarity of video in slow-motion replay, which tends to highlight focusing accuracy.
  •  The lens achieves a 107x zoom ratio covering focal lengths from 8.4mm in wide angle and 900mm in ultra-telephoto, and is equipped with a unique optical image stabilization mechanism, making it impossible to accurately capture a distant moving subject and still produce stable video with minimal motion blur.
  •  The use of cutting-edge optical technology delivers vivid color reproduction and high contrast, creating rich tonal gradation based on high dynamic range (HDR).

Fujifilm Introduces the Mirrorless Digital Camera FUJIFILM X-Pro3

Fujifilm Corporation is pleased to announce the launch of the FUJIFILM X-Pro3 (X-Pro3) in late November 2019, as the latest flagship model for the X-Series lineup of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with Fujifilm’s proprietary color reproduction technology.

The X-Pro3 is the first Fujifilm camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality.

The X-Pro3 comes in “Black”, which features premium-quality coating for dignified appearance, as well as “DR Black” and “DR Silver,” which have the Duratect coating applied to deliver strong resistance against scratches while achieving highly refined exterior appearance, thereby expanding the appeal of the X-Pro3.

The new X-Pro3 is an exceptionally portable and durable mirrorless digital camera that has a magnesium-alloy interior, which is covered with lightweight, robust and corrosion-resistant titanium on the exterior to achieve premium quality design, bringing out the beautiful tone and texture of titanium to the maximum.

The X-Pro 3 has the “Advanced Hybrid Viewfinder,” the world’s only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. The camera also features the back-illuminated 26.1MP “X-Trans CMOS 4” sensor and the “X-Processor 4” high-speed processing engine.

Also, evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitch darkness. Fujifilm’s Simulation function has been added with the new “CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.

FujiFilm Won Good Design Awards 2019 for 32 Products

FujiFilm Corporation President Kenji Sukeno is pleased to announce that it has been awarded the Good Design Award 2019, organized by the Japan Institute of Design Promotion, for products in a wide range of business fields including the X Series and GFX Series of digital cameras, ASTALIFT series of cosmetics products and endoscopy systems. The company has won the Award for 32 products, the largest number awarded companies this year and also a record number Fujifilm has ever won.

In addition, five products, including the binoculars FUJINON TECHNO-STABI TS-X 1440, ultrasound equipment iViz air, and FUJIFILM PROJECTOR Z5000 have been selected for the Good Design Best 100.

In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and operability.

Amidst its pursuit for design excellence as a key product value, Fujifilm has managed to win the Good Design Award for 32 of its products, the highest number won among the awarded companies. Encouraged by this achievement, the company will continue to work on developing outstanding products.

Some of Fujifilm’s products that won the Good Design Award 2019 include:

  • Hybrid instant camera instax mini LiPlay
  • Mirrorless digital camera FUJIFILM X-T30
  • Mirrorless digital camera FUJIFILM X-A7
  • Mirrorless digital camera FUJIFILM GFX 100
  • Interchangeable lens for digital camera X series FUJINON LENS XF16-80mmF4 OIS WR
  • Interchangeable lens for digital camera X series FUJINON LENS XF16mmF2.8 R WR
  • Interchangeable lens for digital camera GFX series FUJINON LENS GF50mmF3.5 LM WR
  • EVF tilt adapter for digital camera GFX series EVF-TL1
  • Standard zoom cinema lens FUJINON Premista28-100mmT2.9
  • Broadcast portable zoom lens FUJINON UA18.x7.6BERD / UA23x7.6BERD
  • Broadcast portable zoom lens FUJINON LA16xBRM
  • Focus position demand unit FUJINON EPD-41A-D02 for broadcast portable lens
  • Zoom Rate Demand Unit FUJINON ERD-40A-D01 for broadcast portable lens

Fujifilm Introduced Stylish FUJIFILM X-A7 Camera

Fujifilm announced that it will launch the FUJIFILM X-A7 in Autumn 2019. It is a new addition to the X Series of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with the company’s unique color reproduction technology.

Weighing just 320g, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company’s proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality.

The X-47 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

Main Features:

  • Newly-developed image sensor delivering premium image quality and outstanding AF performance
  • A stylish camera body weighing just 320g and capable of shooting approx. 440 frames per charge
  • Enhanced video recording functions
  • Bright and large rear panel LCD monitor for excellent operability
  • Diverse shooting modes to facilitate your photographic creativity
  • Reinforced connectivity and connection stability with smartphones and tablet devices

Fujifilm Launches Two New UA Series Lenses

Fujifilm launches FUJINON UA18x7.6BERD (UA18x7.6) and FUJINON UA23x7.6BERD (UA23x7.6) to the UA Series of 4K-compatible broadcast lenses.

The UA18x7.6 and UA23x7.6 are 4K-compatible broadcast lenses with design and advanced portability. The use of unique optical technology delivers high image resolution and rich tonal gradation. Both are highly versatile, with UA18x76 covering focal lenses from 7.6mm to 137mm (18x zoom), and the UA23x7.6 covering focal lengths from 7.6mm to 175mm (23x zoom).

Fujifilm will launch the UA18x7.6 in September 2019 and the UA237.6 in October 2019, expanding its broadcast lens lineup to 13 models in total, supporting premium-quality 4K video production.

The UA18x7.6 and UA23x7.6 can be pared with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder. Furthermore, the lenses contain ED lens elements to control the various types of aberration to achieve amazing sharpness. The company’s unique multi-layer coating helps achieve rich tonal gradation to produce 4K video of astonishing quality. These lenses can be mounted on an HD-compatible broadcast camera.

Main Features:

Compact design for advanced portability

  • The two compact lenses adopted Fujifilm’s unique optical design, with the UA18x7.6 weighing at 1.74kg and measuring 204mm long and the UA23X7.6 weighing 1.95kg and measuring 221.4mm long.
  • They can be paired with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder.

Unique optical technology for excellent sharpness and richness

  • The lenses are ED and fluorite elements to effectively control various types of aberration, achieving outstanding image sharpness. The company’s HT-EBC (High Transmittance Electron Beam Coating) multi-layer coating boosts the rate of light transmittance, delivering rich tonal gradation.
  • These lenses can be mounted on an HD-compatible broadcast camera.

Natural bokeh achieved with nine-blade diaphragm

  • The use of nine-blade diaphragm achieves an aperture shape closer to a perfect circle. This creates beautiful soft lights and natural bokeh into the video expressions.

Addition of two lenses with different zoom magnifications

  • These lenses use the “multi-group zooming” method that moves multiple lens groups for zooming.

Fujifilm will Release Neopan 100 Acros II Black and White Film

Fujifilm announced that it will resume sales of black and white films starting this fall. The announcement is in the form of a press release in the Fujifilm Japan website. I don’t speak or read Japanese, so I ran the press release through Google Translate.

The press release was from President of Fujifilm Corporation Kenji Sono. He pointed out that Fujifilm achieves ultra-high image quality with world-class graininess and three-dimensional tone reproduction, that is suitable for shooting in a wide range of fields.

He was referring to a new black and white film called Neopan 100 Acros II, which they plan to release in the fall of 2019. It is going to be released in two types: 35mm size and brownie size. The 100 Acros II film is the successor of Fujifilm’s Neopan 100 Acros black and white film.

The Neopan 100 Acros II is an ultra-high-quality black-and-white film with ISO 100 sensitivity, with the world’s highest level of graininess, three-dimensional tone reproduction, and excellent sharpness. It is suitable for shooting in a wide range of fields, such as product photos and architecture photos, as well as long-exposure celestial and night shot photographs.

Fujifilm terminated sales of black and white film last fall due to a decrease in demand for it and the difficulty in obtaining raw materials essential for production. However, Fujifilm explains, film enthusiasts and young people prefer the unique texture of the film. Many asked for the sales of Fujifilm’s black and white film to continue.

Neopan Acros II is made possible because Fujifilm researched substitutes for raw materials that became difficult to obtain. It also radically reexamined the manufacturing process to match the new raw materials.

FujuFilm Launched Mirrorless Digital Camera FujiFilm GFX100

FujiFilm announced the release of the FujiFilm GFX100 mirrorless digital camera in late June 2019, incorporating an image sensor with the world’s highest 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality.

The GFX100 is a flagship mobile of the GFX Series of mirrorless digital cameras which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor.

Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world’s first model that offers a back-illuminated sensor with phase detection pixels, in-body image stabilization (IBIS) mechanism and 4K/30P video recording capability.

The innovative mirrorless digital camera fulfills photography’s intrinsic mission of “capturing and recording precious moments that are never to be repeated again.”

With the features of the GFX series image sensor which has the diagonal length of about 55 mm and is approx. 1.7 times bigger than a 35 mm full-frame format, GFX100 has double number of pixels compared to the current model. Combining with the unique color reproduction technology, it achieves the world-leading image quality.

Back-illuminated sensor with phase detection pixels

The use of phase detection pixels across the back-illuminated image sensor produces supreme image quality while making AF up to twice as fast as that of the current models. It also delivers outstanding Tracking AF performance on a moving subject and advanced accuracy in Continuous AF.

In-body image stabilization (IBIS) mechanism

The use of up top 5.5 stop five-axis in-body image stabilization controls pitch and yaw movements (up/down and right/left tilting) as well as shift (vertical/horizontal) and roll (rotational) movements. This dramatically broadens the scope of situations where users can hand-hold the camera and still enjoy the world of ultra-high 102 million pixels resolution.

4K/30P video recording function

The GFX100 supports 4K/30P video recording, capturing smooth motions at 30ftps in ultra-high-definition 4K video. The camera allows users to enjoy beautiful bokeh with shallow depth-of-field and wide tonal reproducibility, enabling premium video production while reproducing detailed textures, three-dimensional definitions and even capturing the atmosphere of the scene.

FujiFilm Introduced the Zoom Cinema Lenses Premista Series

FujiFilm Corporation introduced the zoom cinema lenses Premista Series, which support large-format sensors and deliver outstanding high resolution, beautiful bokah and rich gradation with HDR (high dynamic range). The Premista Series can bring out the maximum capability of large format sensors, which are increasingly being adopted into cinema camera, to provide robust support for high-quality video production.

New Premista Series offers a lineup of zoom cinema lenses that support a large format sensor. Featuring large-diameter aspherical lens elements and newly-developed focusing / zooming system, the lenses achieve an astonishing level of edge-to-edge resolution. The use of 13-blade iris design and shallow depth-of-field which is a characteristic of large format sensors, produces natural and beautiful bokeh to faithfully capture the subject’s texture, three-dimensional definition and even a sense of atmosphere at the site.

Furthermore, the Series applies Fujifilm’s unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR. Mechanical design built with Fujifilm’s simulation technology, nurtured over many years, is coupled with production technology that can assemble parts processed in the order of microns at high precision, to produce a compact and lightweight body with advanced robustness, withstanding harsh filming conditions in professional video production.

In addition, the focus ring can be rotated as much as 280 degrees, and delivers perfect objectivity with a smooth torque when rotated to enable precise focusing.

In its first launch from this Series, in August 2019, Fujifilm releases the standard zoom lens Premista28-100mm that gives the T-stop value of 2.9” across its focal length range of 28-100mm. This lens caters to filming in a variety of situations, covering the focal lengths of six most-frequently-used prime lenses.

The telephoto zoom lens Premista80-250mm with the focal length range of 80-250mm at the T-value range of 2.9-3.5 will join the lineup by the end of 2019, further broadening filming versatility by covering the useful range of 28-250mm in focal lengths.

Fujifilm Announced Launch of FUJINON CF-ZA-S1 Series Lenses

Fujifilm announced that it will launch FUJINON CF-ZA-1S series in February of 2019. It is a series of the ultrahigh resolution lenses designed for the machine vision cameras used for product inspection and measurement on production lines.

These lenses are compatible with large camera sensors with a high pixel count.

The CF-ZA-1S series, soon set to launch, is a series of ultrahigh resolution lenses designed for use with machine vision cameras and compatible with large camera sensors with a high pixel count of 1.1-inch – 2.5µm pixel pitch (equivalent to 23 megapixels). The lenses incorporate Fujifilm’s proprietary 4D high resolution technology, providing superior image clarity.

In addition, when the aperture is set to F4, the setting commonly chosen by users, the relative illumination ratio is maintained at over 90%, ensuring that the lens produces images that operate in all areas from the center through the periphery. This eliminates the need for light intensity compensation, which may cause noise to the image, facilitating efficient high-precision product inspections.

Furthermore, the lenses are designed to be compact, with a world-smallest external diameter of just 39mm, and the lenses’ high-quality anti-shock and vibration performance, which maintains variations of the optical axis equal to below 10µm makes the lenses highly suitable for installation in a divers range of manufacturing environments.

The CF-ZA-1S is suitable not only for the inspection and measurement of electronic components but also for large-sized products such as organic EL displays and LCD displays. The series provides a lineup of six different lens models, with different focal lengths, allowing customers to choose the lens most appropriate for their desired application.

FujiFilm Launches Fujifilm GFX 50R Mirrorless Digital Camera

Fujifilm is launching a rangefinder style GFX 50R as the latest model in the GFX Series of medium format mirrorless digital cameras incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor (43.8mm x 32.9mm). The GFX 50R will be released in November of 2018.

The GFX 50R produces ultra-high image quality by incorporating Fujufilm G Format Image Sensor with 51.4 million pixels, high-speed image processing engine X-Processor Pro, the high resolution FUJINON GF Lens, and Fujifilm’s proprietary color reproduction technology accumulated for more than 80 years.

Its lightweight and compact body – minimum width of 46mm and a weight of 775g – makes GFX 50R an ideal tool for snapshots, documentary photographs and portals.

Fujifilm introduced the GFX 50S as the first camera in the GFX Series in February 2017. With its compact, lightweight body and center viewfinder style, the GFX 50S proved popular among professional and high amateur photographers impressed with its image quality and mobility.

While maintaining the same ultra-high image quality as the GFX 50S, the GFX 50R caters to the needs of photographers who wish to use a camera designed with a compact lightweight body and simple operability like a traditional camera with the rangefinder style.

Features include:

  • Rangefinder style
  • Compact and lightweight body
  • Weather resistant structure
  • 43.8×32.9mm 51.4MP CMOS medium format sensor
  • X-Processor Pro
  • 2.36M-dot touchscreen LCD back panel