Tag Archives: Fujifilm

FujiFilm Won Good Design Awards 2019 for 32 Products



FujiFilm Corporation President Kenji Sukeno is pleased to announce that it has been awarded the Good Design Award 2019, organized by the Japan Institute of Design Promotion, for products in a wide range of business fields including the X Series and GFX Series of digital cameras, ASTALIFT series of cosmetics products and endoscopy systems. The company has won the Award for 32 products, the largest number awarded companies this year and also a record number Fujifilm has ever won.

In addition, five products, including the binoculars FUJINON TECHNO-STABI TS-X 1440, ultrasound equipment iViz air, and FUJIFILM PROJECTOR Z5000 have been selected for the Good Design Best 100.

In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and operability.

Amidst its pursuit for design excellence as a key product value, Fujifilm has managed to win the Good Design Award for 32 of its products, the highest number won among the awarded companies. Encouraged by this achievement, the company will continue to work on developing outstanding products.

Some of Fujifilm’s products that won the Good Design Award 2019 include:

  • Hybrid instant camera instax mini LiPlay
  • Mirrorless digital camera FUJIFILM X-T30
  • Mirrorless digital camera FUJIFILM X-A7
  • Mirrorless digital camera FUJIFILM GFX 100
  • Interchangeable lens for digital camera X series FUJINON LENS XF16-80mmF4 OIS WR
  • Interchangeable lens for digital camera X series FUJINON LENS XF16mmF2.8 R WR
  • Interchangeable lens for digital camera GFX series FUJINON LENS GF50mmF3.5 LM WR
  • EVF tilt adapter for digital camera GFX series EVF-TL1
  • Standard zoom cinema lens FUJINON Premista28-100mmT2.9
  • Broadcast portable zoom lens FUJINON UA18.x7.6BERD / UA23x7.6BERD
  • Broadcast portable zoom lens FUJINON LA16xBRM
  • Focus position demand unit FUJINON EPD-41A-D02 for broadcast portable lens
  • Zoom Rate Demand Unit FUJINON ERD-40A-D01 for broadcast portable lens

Fujifilm Introduced Stylish FUJIFILM X-A7 Camera



Fujifilm announced that it will launch the FUJIFILM X-A7 in Autumn 2019. It is a new addition to the X Series of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with the company’s unique color reproduction technology.

Weighing just 320g, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company’s proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality.

The X-47 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

Main Features:

  • Newly-developed image sensor delivering premium image quality and outstanding AF performance
  • A stylish camera body weighing just 320g and capable of shooting approx. 440 frames per charge
  • Enhanced video recording functions
  • Bright and large rear panel LCD monitor for excellent operability
  • Diverse shooting modes to facilitate your photographic creativity
  • Reinforced connectivity and connection stability with smartphones and tablet devices

Fujifilm Launches Two New UA Series Lenses



Fujifilm launches FUJINON UA18x7.6BERD (UA18x7.6) and FUJINON UA23x7.6BERD (UA23x7.6) to the UA Series of 4K-compatible broadcast lenses.

The UA18x7.6 and UA23x7.6 are 4K-compatible broadcast lenses with design and advanced portability. The use of unique optical technology delivers high image resolution and rich tonal gradation. Both are highly versatile, with UA18x76 covering focal lenses from 7.6mm to 137mm (18x zoom), and the UA23x7.6 covering focal lengths from 7.6mm to 175mm (23x zoom).

Fujifilm will launch the UA18x7.6 in September 2019 and the UA237.6 in October 2019, expanding its broadcast lens lineup to 13 models in total, supporting premium-quality 4K video production.

The UA18x7.6 and UA23x7.6 can be pared with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder. Furthermore, the lenses contain ED lens elements to control the various types of aberration to achieve amazing sharpness. The company’s unique multi-layer coating helps achieve rich tonal gradation to produce 4K video of astonishing quality. These lenses can be mounted on an HD-compatible broadcast camera.

Main Features:

Compact design for advanced portability

  • The two compact lenses adopted Fujifilm’s unique optical design, with the UA18x7.6 weighing at 1.74kg and measuring 204mm long and the UA23X7.6 weighing 1.95kg and measuring 221.4mm long.
  • They can be paired with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder.

Unique optical technology for excellent sharpness and richness

  • The lenses are ED and fluorite elements to effectively control various types of aberration, achieving outstanding image sharpness. The company’s HT-EBC (High Transmittance Electron Beam Coating) multi-layer coating boosts the rate of light transmittance, delivering rich tonal gradation.
  • These lenses can be mounted on an HD-compatible broadcast camera.

Natural bokeh achieved with nine-blade diaphragm

  • The use of nine-blade diaphragm achieves an aperture shape closer to a perfect circle. This creates beautiful soft lights and natural bokeh into the video expressions.

Addition of two lenses with different zoom magnifications

  • These lenses use the “multi-group zooming” method that moves multiple lens groups for zooming.

Fujifilm will Release Neopan 100 Acros II Black and White Film



Fujifilm announced that it will resume sales of black and white films starting this fall. The announcement is in the form of a press release in the Fujifilm Japan website. I don’t speak or read Japanese, so I ran the press release through Google Translate.

The press release was from President of Fujifilm Corporation Kenji Sono. He pointed out that Fujifilm achieves ultra-high image quality with world-class graininess and three-dimensional tone reproduction, that is suitable for shooting in a wide range of fields.

He was referring to a new black and white film called Neopan 100 Acros II, which they plan to release in the fall of 2019. It is going to be released in two types: 35mm size and brownie size. The 100 Acros II film is the successor of Fujifilm’s Neopan 100 Acros black and white film.

The Neopan 100 Acros II is an ultra-high-quality black-and-white film with ISO 100 sensitivity, with the world’s highest level of graininess, three-dimensional tone reproduction, and excellent sharpness. It is suitable for shooting in a wide range of fields, such as product photos and architecture photos, as well as long-exposure celestial and night shot photographs.

Fujifilm terminated sales of black and white film last fall due to a decrease in demand for it and the difficulty in obtaining raw materials essential for production. However, Fujifilm explains, film enthusiasts and young people prefer the unique texture of the film. Many asked for the sales of Fujifilm’s black and white film to continue.

Neopan Acros II is made possible because Fujifilm researched substitutes for raw materials that became difficult to obtain. It also radically reexamined the manufacturing process to match the new raw materials.


FujuFilm Launched Mirrorless Digital Camera FujiFilm GFX100



FujiFilm announced the release of the FujiFilm GFX100 mirrorless digital camera in late June 2019, incorporating an image sensor with the world’s highest 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality.

The GFX100 is a flagship mobile of the GFX Series of mirrorless digital cameras which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor.

Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world’s first model that offers a back-illuminated sensor with phase detection pixels, in-body image stabilization (IBIS) mechanism and 4K/30P video recording capability.

The innovative mirrorless digital camera fulfills photography’s intrinsic mission of “capturing and recording precious moments that are never to be repeated again.”

With the features of the GFX series image sensor which has the diagonal length of about 55 mm and is approx. 1.7 times bigger than a 35 mm full-frame format, GFX100 has double number of pixels compared to the current model. Combining with the unique color reproduction technology, it achieves the world-leading image quality.

Back-illuminated sensor with phase detection pixels

The use of phase detection pixels across the back-illuminated image sensor produces supreme image quality while making AF up to twice as fast as that of the current models. It also delivers outstanding Tracking AF performance on a moving subject and advanced accuracy in Continuous AF.

In-body image stabilization (IBIS) mechanism

The use of up top 5.5 stop five-axis in-body image stabilization controls pitch and yaw movements (up/down and right/left tilting) as well as shift (vertical/horizontal) and roll (rotational) movements. This dramatically broadens the scope of situations where users can hand-hold the camera and still enjoy the world of ultra-high 102 million pixels resolution.

4K/30P video recording function

The GFX100 supports 4K/30P video recording, capturing smooth motions at 30ftps in ultra-high-definition 4K video. The camera allows users to enjoy beautiful bokeh with shallow depth-of-field and wide tonal reproducibility, enabling premium video production while reproducing detailed textures, three-dimensional definitions and even capturing the atmosphere of the scene.


FujiFilm Introduced the Zoom Cinema Lenses Premista Series



FujiFilm Corporation introduced the zoom cinema lenses Premista Series, which support large-format sensors and deliver outstanding high resolution, beautiful bokah and rich gradation with HDR (high dynamic range). The Premista Series can bring out the maximum capability of large format sensors, which are increasingly being adopted into cinema camera, to provide robust support for high-quality video production.

New Premista Series offers a lineup of zoom cinema lenses that support a large format sensor. Featuring large-diameter aspherical lens elements and newly-developed focusing / zooming system, the lenses achieve an astonishing level of edge-to-edge resolution. The use of 13-blade iris design and shallow depth-of-field which is a characteristic of large format sensors, produces natural and beautiful bokeh to faithfully capture the subject’s texture, three-dimensional definition and even a sense of atmosphere at the site.

Furthermore, the Series applies Fujifilm’s unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR. Mechanical design built with Fujifilm’s simulation technology, nurtured over many years, is coupled with production technology that can assemble parts processed in the order of microns at high precision, to produce a compact and lightweight body with advanced robustness, withstanding harsh filming conditions in professional video production.

In addition, the focus ring can be rotated as much as 280 degrees, and delivers perfect objectivity with a smooth torque when rotated to enable precise focusing.

In its first launch from this Series, in August 2019, Fujifilm releases the standard zoom lens Premista28-100mm that gives the T-stop value of 2.9” across its focal length range of 28-100mm. This lens caters to filming in a variety of situations, covering the focal lengths of six most-frequently-used prime lenses.

The telephoto zoom lens Premista80-250mm with the focal length range of 80-250mm at the T-value range of 2.9-3.5 will join the lineup by the end of 2019, further broadening filming versatility by covering the useful range of 28-250mm in focal lengths.


Fujifilm Announced Launch of FUJINON CF-ZA-S1 Series Lenses



Fujifilm announced that it will launch FUJINON CF-ZA-1S series in February of 2019. It is a series of the ultrahigh resolution lenses designed for the machine vision cameras used for product inspection and measurement on production lines.

These lenses are compatible with large camera sensors with a high pixel count.

The CF-ZA-1S series, soon set to launch, is a series of ultrahigh resolution lenses designed for use with machine vision cameras and compatible with large camera sensors with a high pixel count of 1.1-inch – 2.5µm pixel pitch (equivalent to 23 megapixels). The lenses incorporate Fujifilm’s proprietary 4D high resolution technology, providing superior image clarity.

In addition, when the aperture is set to F4, the setting commonly chosen by users, the relative illumination ratio is maintained at over 90%, ensuring that the lens produces images that operate in all areas from the center through the periphery. This eliminates the need for light intensity compensation, which may cause noise to the image, facilitating efficient high-precision product inspections.

Furthermore, the lenses are designed to be compact, with a world-smallest external diameter of just 39mm, and the lenses’ high-quality anti-shock and vibration performance, which maintains variations of the optical axis equal to below 10µm makes the lenses highly suitable for installation in a divers range of manufacturing environments.

The CF-ZA-1S is suitable not only for the inspection and measurement of electronic components but also for large-sized products such as organic EL displays and LCD displays. The series provides a lineup of six different lens models, with different focal lengths, allowing customers to choose the lens most appropriate for their desired application.


FujiFilm Launches Fujifilm GFX 50R Mirrorless Digital Camera



Fujifilm is launching a rangefinder style GFX 50R as the latest model in the GFX Series of medium format mirrorless digital cameras incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor (43.8mm x 32.9mm). The GFX 50R will be released in November of 2018.

The GFX 50R produces ultra-high image quality by incorporating Fujufilm G Format Image Sensor with 51.4 million pixels, high-speed image processing engine X-Processor Pro, the high resolution FUJINON GF Lens, and Fujifilm’s proprietary color reproduction technology accumulated for more than 80 years.

Its lightweight and compact body – minimum width of 46mm and a weight of 775g – makes GFX 50R an ideal tool for snapshots, documentary photographs and portals.

Fujifilm introduced the GFX 50S as the first camera in the GFX Series in February 2017. With its compact, lightweight body and center viewfinder style, the GFX 50S proved popular among professional and high amateur photographers impressed with its image quality and mobility.

While maintaining the same ultra-high image quality as the GFX 50S, the GFX 50R caters to the needs of photographers who wish to use a camera designed with a compact lightweight body and simple operability like a traditional camera with the rangefinder style.

Features include:

  • Rangefinder style
  • Compact and lightweight body
  • Weather resistant structure
  • 43.8×32.9mm 51.4MP CMOS medium format sensor
  • X-Processor Pro
  • 2.36M-dot touchscreen LCD back panel
  • FUJINON GF Lens

Fujifilm to Launch FUJIFILM X-T3 Mirrorless Digital Camera



FujuFilm will launch FUJIFILM X-T3 (X-T3) as the latest model in the X Series known for superior image quality with proprietary color reproduction technology. The camera will be launched on September 20, 2018.

Compact and lightweight X-T3 packs newly-developed back-illuminated 26.1MP Trans CMOS 4 sensor and the X-Processor 4 image processing engine, which boasts the processing speed approx. 3 times faster than that of current models, to achieve the highest level of quality and AF accuracy in the history of the X-Series.

The ability to track a moving subject has also been improved with blackout-free burst-mode capability. It’s extended video recording capability meets the needs of professional videographers, supporting 4K/60fps 10-bit video recording for the first time in the world with rich and smooth tonality.

Some Specifications Include:

  • Number of effective pixels: 26.1 millions pixels
  • Image Sensor: 23.5mm x 15.6mm (APS-C) X-Trans CMOS 4 with primary color filter
  • Sensor Cleaning System: Ultra Sonic Vibration
  • Lens Mount: FUJIFILM X mount
  • LCD Monitor: 3.0 inch aspect ratio 3.2 approx. 1.04 millions dots touch screen color LDC monitor (approx. 100% coverage)
  • Dimensions: (W) 132.5mm x (H) 92.8mm x (D) 58.8mm (minimum depth 35.4mm)
  • Weight: Approx. 539g (including battery and SD memory card); Approx 489g (excluding battery and SD memory card).
  • Starting up period: Approx 0.3sec

FujiFilm Announced the New Instax Square SQ6



FujiFilm announced the first square format analog Instax camera in the FujiFilm Instax instant camera line. The new Instax Square SQ6 is a sleek and sophisticated square format instant film camera for instant square prints.

The square format film provides a wider photo range with 1:1 aspect ratio. This allows for more room to set the scene, enabling capture of the subject, its background and extending the range of artistic expression.

Along with the SQ6, Instax SQUARE black instant film will also be released. With its new black frame, users can enjoy added creativity, perfect for a wide array of DIY projects.

With auto exposure control, the high performance flash automatically calculates the surrounding brightness and adjusts shutter speed to capture both the subject and background with clarity, even when shooting in low light conditions, such as indoors or at a party. Three color filters that fit over the flash in orange, purple, and green are included to add a pop of color to the images.

Additionally, the camera can be set to a selfie mode which automatically adjusts focus and brightness. For added usability when taking selfies, a small mirror is located next to the lens to ensure accurate capture. Group photos are made easy with the built in timer and the added tripod socket located at the bottom of the camera.

Instax Square SQ6 Key Features include:

  • Available in three colors: Pearl White, Blush Gold, and Graphite Gray
  • Compatible with Fujifilm Instax Square film (purchased separately)
  • Picture size – 62mm x 62mm/2.4in
  • Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
  • Inverted Galilean finder, 0.4 x, with target spot
  • Three motor driven focus modes: Macro Mode (0.3m – 0.5m/1ft. – 1.6ft), Normal Mode (0.5m – 2m/1.6ft – 6.6ft), Landscape Mode (2m/6.6ft and beyond)
  • Programmed electronic shutter release, 1.6 sec. – 1/400 sec.
  • Automatic, Interlocking range (ISO 800): LV 5 – LV 15.5, Exposure Compensation ± 2/3 EV
  • Electronically controlled self-timer with approximately 10 second delay
  • LED display with Shooting mode (auto, selfie, macro, landscape, double exposure), brightness adjustment, flash suppressing and self-timer mode
  • Two CR2/DL CR2 lithium batteries. Capacity: Approximately 30 Instax Square 10-pack-film packs with new CR2/DL CR2 lithium batteries
  • Tripod socket (tripod sold seperately)

The Instax Square SQ6 will be available on May 25, 2018, in the U.S. and Canada for USD $129.95 and CAD $159.99.