Tag Archives: Fujifilm

Fujifilm Launches Fujifilm Shoe Mount Flash EF-60



Fujifilm Corporation is pleased to announce the launch of Fujifilm Shoe Mount Flash EF-60 (EF-60) in August 2020, adding another accessory for the X Series and GFX Series of digital cameras.

The EF-60 is a compact yet powerful hot-shoe mount flash, offering the maximum guide number of 60. It can be combined with the Fujifilm Wireless Commander EF-W1 (EF-W1), to be released at the same time, to enable wireless off-camera flash operation. This allows users to control lighting with their inspiration to suit a variety of shooting situations for creative photographic effects.

The EF-60 is a compact hot-shoe mount flash measuring 97mm x 73mm and weighing just 300g despite its powerful output with the maximum guide number of 60. The output can be precisely adjusted to add dimensions to various situations with light and shade. The flash can be combined with the EF-W1 to enable wireless off-camera flash operation. This allows users to position the flash beside or behind a main subject to provide lighting from various directions, or synch and fire multiple flash units simultaneously for multi-flash photography, facilitating diverse photographic expression. The flashhead can be manually angled 180 degrees left-to-right and 90 degrees upward so that the light can be bounced off a ceiling or wall to create indirect lighting, which provides natural lights to capture the subject’s facial expressions and the ambience of the scene with greater nuance.

Fujifilm will continue to expand the X and GFX Series of digital cameras and the extensive range of interchangeable lenses as well as camera accessories including the new EF-60 to deliver the joy of photography and photographic pleasure.


Fujifilm Releases FUJINON Lens GF30mmF3.5 WR



Fijifilm Corporation is pleased to announce that it will release the wide-angle prime lens “FUJINON Lens GF30mmF3.5 WR” in late July 2020. It will be a new addition to the lineup of interchangeable GF lenses designed for the GFX Series of mirrorless digital cameras, incorporation the large format sensor, about 1.7 times larger than full-frame 35mm sensor.

The GF30mmF3.5 R WR lens, the 12th GF lens in its lineup, has the maximum aperture of F3.5 and the focal length of 30mm (equivalent to 24mm in the 35mm film format). It realizes ultra-high resolution that captures images in finest detail and compact design that offers excellent portability. Users can carry it everywhere with ease to take high-quality pictures, making it a perfect choice for snapshots in streets and landscape photography at travel destinations.

GF lenses are Fujifilm’s highest-grade lenses that deliver ultra-high resolution performance and wide tonal reproduction. GF lenses use Fujifilm’s exceptional optical design technology and production technology that processes lens surfaces with the precision at a submicron level, fostered through the development of FUJINON Lenses. When mounted on the FUJIFILM GFX100, released in June last year, GF lenses bring out the full performance of its 102MP image sensor, delivering high-quality imagery previously unheard of in the industries by utilizing Fujifilm’s unparalleled color reproduction technology.

The new GF30mmF3.5 R WR lens is optically designed with 13 lens elements in 10 groups, including two aspherical elements and two ED elements to control spherical aberration and chromatic aberration achieving astonishing image sharpness. Its compact design, weighing just 510g and measuring 99.4mm in length, provides excellent portability. In addition, the lens is dust and weather resistant and capable of operation in temperatures down to -10°C, facilitating photography in light rain or in dusty outdoor areas.

These features make GF30mmF3.5 R WR highly reliable equipment suitable for professional photographers. The use of the Inner Focus system enables fast, quiet and highly accurate autofocus (AF). The design also reduces focus breathing to just 0.05%, making the lens perfect for shooting both stills and video.


Fujifilm Develops 2 Broadcast Lenses Capable of 8K UHD Video



Fujifilm corporation is pleased to announce the development of new broadcast zoom lenses FUJINON HP66x15.2-ESM (HP66x15.2) and FUJINON HP12x7.6ERD-S9” (HP12x7.6), capable of producing dynamic 8K ultrahigh-definition (UHD) video.

The HP66x15.2 is a box type zoom lens reaching the world’s longest focal length of 1000mm and offering the world’s highest zoom magnification of 66x. The HP12x7.6 is a portable type zoom lens covering the focal length range from the world’s widest 7.6mm to 91mm in telephoto. The HP66x15.2 and the HP12x7.6 are due to be released in the summer of 2020 and the fall of 2020 respectively.

Fujifilm will continue to leverage its optical technologies, fostered at the forefront of video production, to further expand its lineup of high-performance broadcast lenses, including lenses compatible with 8K broadcast cameras, and lead the broadcast equipment industry.

Today, the use of high-definition video is spreading globally, especially in live sports coverage and documentary programs. Ultra-high definition (UHD) video at 4K and 8K is expected to proliferate even further, with Japan launching the “new 4K/8K satellite broadcasting” in December 2018 and China accelerating its move to adopt 8K broadcasts. Amidst these trends, there are growing needs for high-performance video equipment compatible with 4K and 8K. Recording 8K video, which has four times the resolution of 4K video, requires lenses with an exceptionally advances optical performance.

Fujifilm has taken its advanced optical technology, fostered over many years, to develop 8K-compatible broadcasting lens in 2011. Since then, the company has expanded its lineup to the industry.


Fujifilm Launches FUJINON UA107x8.4BESM AF Broadcast Lens



Fujifilm Corporation is pleased to announce the launch of the FUJINON UA107x8.4BESM AF (UA107x8.4 AF), the world’s first 4K compatible broadcast lens that incorporates the AF function, in March 2020.

The UA107x8.4 AF is a box-type broadcast lens that delivers outstanding capability for tracking a moving subject and a fast and accurate auto-focus with AF speed as fast as 0.5 seconds. The lens’s ultra-high 107 x zoom ratio covering focal lengths from 8.4mm to 900mm and the use of a unique optical image stabilization mechanism allow users to accurately capture a distant moving subject and produce premium-quality video with minimal camera shake in live coverage of sporting or music events.

The UA107x8.4 AF is an epoch-making product that brings innovation to video production with its capability to record high-quality 4K video with ease of use and comfort.

Highlights of the UA107x8.4 AF:

  •  The UA107x8.4 AF uses a phase-detection AF sensor and its dedicated algorithm, developed with technologies that Fujifilm has fostered with its X and GFX Series of mirrorless digital cameras. The fast and accurate autofocus with AF speed as fast as 0.5 seconds gives the lens an outstanding subject-tracking performance. The advanced AF performance becomes evident when the users see the clarity of video in slow-motion replay, which tends to highlight focusing accuracy.
  •  The lens achieves a 107x zoom ratio covering focal lengths from 8.4mm in wide angle and 900mm in ultra-telephoto, and is equipped with a unique optical image stabilization mechanism, making it impossible to accurately capture a distant moving subject and still produce stable video with minimal motion blur.
  •  The use of cutting-edge optical technology delivers vivid color reproduction and high contrast, creating rich tonal gradation based on high dynamic range (HDR).

Fujifilm Introduces the Mirrorless Digital Camera FUJIFILM X-Pro3



Fujifilm Corporation is pleased to announce the launch of the FUJIFILM X-Pro3 (X-Pro3) in late November 2019, as the latest flagship model for the X-Series lineup of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with Fujifilm’s proprietary color reproduction technology.

The X-Pro3 is the first Fujifilm camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality.

The X-Pro3 comes in “Black”, which features premium-quality coating for dignified appearance, as well as “DR Black” and “DR Silver,” which have the Duratect coating applied to deliver strong resistance against scratches while achieving highly refined exterior appearance, thereby expanding the appeal of the X-Pro3.

The new X-Pro3 is an exceptionally portable and durable mirrorless digital camera that has a magnesium-alloy interior, which is covered with lightweight, robust and corrosion-resistant titanium on the exterior to achieve premium quality design, bringing out the beautiful tone and texture of titanium to the maximum.

The X-Pro 3 has the “Advanced Hybrid Viewfinder,” the world’s only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. The camera also features the back-illuminated 26.1MP “X-Trans CMOS 4” sensor and the “X-Processor 4” high-speed processing engine.

Also, evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitch darkness. Fujifilm’s Simulation function has been added with the new “CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.


FujiFilm Won Good Design Awards 2019 for 32 Products



FujiFilm Corporation President Kenji Sukeno is pleased to announce that it has been awarded the Good Design Award 2019, organized by the Japan Institute of Design Promotion, for products in a wide range of business fields including the X Series and GFX Series of digital cameras, ASTALIFT series of cosmetics products and endoscopy systems. The company has won the Award for 32 products, the largest number awarded companies this year and also a record number Fujifilm has ever won.

In addition, five products, including the binoculars FUJINON TECHNO-STABI TS-X 1440, ultrasound equipment iViz air, and FUJIFILM PROJECTOR Z5000 have been selected for the Good Design Best 100.

In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and operability.

Amidst its pursuit for design excellence as a key product value, Fujifilm has managed to win the Good Design Award for 32 of its products, the highest number won among the awarded companies. Encouraged by this achievement, the company will continue to work on developing outstanding products.

Some of Fujifilm’s products that won the Good Design Award 2019 include:

  • Hybrid instant camera instax mini LiPlay
  • Mirrorless digital camera FUJIFILM X-T30
  • Mirrorless digital camera FUJIFILM X-A7
  • Mirrorless digital camera FUJIFILM GFX 100
  • Interchangeable lens for digital camera X series FUJINON LENS XF16-80mmF4 OIS WR
  • Interchangeable lens for digital camera X series FUJINON LENS XF16mmF2.8 R WR
  • Interchangeable lens for digital camera GFX series FUJINON LENS GF50mmF3.5 LM WR
  • EVF tilt adapter for digital camera GFX series EVF-TL1
  • Standard zoom cinema lens FUJINON Premista28-100mmT2.9
  • Broadcast portable zoom lens FUJINON UA18.x7.6BERD / UA23x7.6BERD
  • Broadcast portable zoom lens FUJINON LA16xBRM
  • Focus position demand unit FUJINON EPD-41A-D02 for broadcast portable lens
  • Zoom Rate Demand Unit FUJINON ERD-40A-D01 for broadcast portable lens

Fujifilm Introduced Stylish FUJIFILM X-A7 Camera



Fujifilm announced that it will launch the FUJIFILM X-A7 in Autumn 2019. It is a new addition to the X Series of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with the company’s unique color reproduction technology.

Weighing just 320g, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company’s proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality.

The X-47 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

Main Features:

  • Newly-developed image sensor delivering premium image quality and outstanding AF performance
  • A stylish camera body weighing just 320g and capable of shooting approx. 440 frames per charge
  • Enhanced video recording functions
  • Bright and large rear panel LCD monitor for excellent operability
  • Diverse shooting modes to facilitate your photographic creativity
  • Reinforced connectivity and connection stability with smartphones and tablet devices

Fujifilm Launches Two New UA Series Lenses



Fujifilm launches FUJINON UA18x7.6BERD (UA18x7.6) and FUJINON UA23x7.6BERD (UA23x7.6) to the UA Series of 4K-compatible broadcast lenses.

The UA18x7.6 and UA23x7.6 are 4K-compatible broadcast lenses with design and advanced portability. The use of unique optical technology delivers high image resolution and rich tonal gradation. Both are highly versatile, with UA18x76 covering focal lenses from 7.6mm to 137mm (18x zoom), and the UA23x7.6 covering focal lengths from 7.6mm to 175mm (23x zoom).

Fujifilm will launch the UA18x7.6 in September 2019 and the UA237.6 in October 2019, expanding its broadcast lens lineup to 13 models in total, supporting premium-quality 4K video production.

The UA18x7.6 and UA23x7.6 can be pared with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder. Furthermore, the lenses contain ED lens elements to control the various types of aberration to achieve amazing sharpness. The company’s unique multi-layer coating helps achieve rich tonal gradation to produce 4K video of astonishing quality. These lenses can be mounted on an HD-compatible broadcast camera.

Main Features:

Compact design for advanced portability

  • The two compact lenses adopted Fujifilm’s unique optical design, with the UA18x7.6 weighing at 1.74kg and measuring 204mm long and the UA23X7.6 weighing 1.95kg and measuring 221.4mm long.
  • They can be paired with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder.

Unique optical technology for excellent sharpness and richness

  • The lenses are ED and fluorite elements to effectively control various types of aberration, achieving outstanding image sharpness. The company’s HT-EBC (High Transmittance Electron Beam Coating) multi-layer coating boosts the rate of light transmittance, delivering rich tonal gradation.
  • These lenses can be mounted on an HD-compatible broadcast camera.

Natural bokeh achieved with nine-blade diaphragm

  • The use of nine-blade diaphragm achieves an aperture shape closer to a perfect circle. This creates beautiful soft lights and natural bokeh into the video expressions.

Addition of two lenses with different zoom magnifications

  • These lenses use the “multi-group zooming” method that moves multiple lens groups for zooming.

Fujifilm will Release Neopan 100 Acros II Black and White Film



Fujifilm announced that it will resume sales of black and white films starting this fall. The announcement is in the form of a press release in the Fujifilm Japan website. I don’t speak or read Japanese, so I ran the press release through Google Translate.

The press release was from President of Fujifilm Corporation Kenji Sono. He pointed out that Fujifilm achieves ultra-high image quality with world-class graininess and three-dimensional tone reproduction, that is suitable for shooting in a wide range of fields.

He was referring to a new black and white film called Neopan 100 Acros II, which they plan to release in the fall of 2019. It is going to be released in two types: 35mm size and brownie size. The 100 Acros II film is the successor of Fujifilm’s Neopan 100 Acros black and white film.

The Neopan 100 Acros II is an ultra-high-quality black-and-white film with ISO 100 sensitivity, with the world’s highest level of graininess, three-dimensional tone reproduction, and excellent sharpness. It is suitable for shooting in a wide range of fields, such as product photos and architecture photos, as well as long-exposure celestial and night shot photographs.

Fujifilm terminated sales of black and white film last fall due to a decrease in demand for it and the difficulty in obtaining raw materials essential for production. However, Fujifilm explains, film enthusiasts and young people prefer the unique texture of the film. Many asked for the sales of Fujifilm’s black and white film to continue.

Neopan Acros II is made possible because Fujifilm researched substitutes for raw materials that became difficult to obtain. It also radically reexamined the manufacturing process to match the new raw materials.


FujuFilm Launched Mirrorless Digital Camera FujiFilm GFX100



FujiFilm announced the release of the FujiFilm GFX100 mirrorless digital camera in late June 2019, incorporating an image sensor with the world’s highest 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality.

The GFX100 is a flagship mobile of the GFX Series of mirrorless digital cameras which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor.

Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world’s first model that offers a back-illuminated sensor with phase detection pixels, in-body image stabilization (IBIS) mechanism and 4K/30P video recording capability.

The innovative mirrorless digital camera fulfills photography’s intrinsic mission of “capturing and recording precious moments that are never to be repeated again.”

With the features of the GFX series image sensor which has the diagonal length of about 55 mm and is approx. 1.7 times bigger than a 35 mm full-frame format, GFX100 has double number of pixels compared to the current model. Combining with the unique color reproduction technology, it achieves the world-leading image quality.

Back-illuminated sensor with phase detection pixels

The use of phase detection pixels across the back-illuminated image sensor produces supreme image quality while making AF up to twice as fast as that of the current models. It also delivers outstanding Tracking AF performance on a moving subject and advanced accuracy in Continuous AF.

In-body image stabilization (IBIS) mechanism

The use of up top 5.5 stop five-axis in-body image stabilization controls pitch and yaw movements (up/down and right/left tilting) as well as shift (vertical/horizontal) and roll (rotational) movements. This dramatically broadens the scope of situations where users can hand-hold the camera and still enjoy the world of ultra-high 102 million pixels resolution.

4K/30P video recording function

The GFX100 supports 4K/30P video recording, capturing smooth motions at 30ftps in ultra-high-definition 4K video. The camera allows users to enjoy beautiful bokeh with shallow depth-of-field and wide tonal reproducibility, enabling premium video production while reproducing detailed textures, three-dimensional definitions and even capturing the atmosphere of the scene.