Sony Electronics Expands Cinema Line with New 4K Super 35 Cameras



Sony Electronics Inc. is pleased to announce to the brand’s prestigious Cinema Line – the FX30. The new FX30 is a 4K Super 35 compact camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting models, and user-imported LUT’s (Look Up Tables) at a price point that appeals to many aspiring filmmakers.

In addition to introducing the new FX30, Sony announced two new CFexpress Type A Memory Cards – CEA G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with a maximum writing speed.

“The new FX30 is a great fit for a wide range of filmmakers” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “As part of our Cinema Line, it is an attractive addition for seamless integration into large productions. Additionally, by incorporating many professional features found in our flagship cinema cameras, It is a perfect camera for up-and-coming filmmakers that are working with tight budgets.”

Creating a Cinematic Look

The FX30 offers the next-generation filmmakers cinematic expression with the latest imaging systems. It features a new back-illuminated 20.1 megapixels APS-C Exmor R CMOS sensor (Super 35 format), with a dual base ISO (800/2500) to deliver high sensitivity, low noise, and 14+ stops of latitude.

The FX30 supports a variety of video recording codecs. It can shoot in high frame rates, including 4K at 120fps and full HD at 240fps. The FX30 also features the ability to shoot 4K Super 35 (16:9) by oversampling from 6K at up to 60fps. Both 16:9 recording modes can shoot at 10-bit 4:2:2 while the HDMI Type-A port outputs 4K, 16-bit RAW for an external recorder.

Like the rest of the Cinema Line, the FX30 features Log shooting modes by enabling Cine El, Cine EL Quick and Flexible ISO modes for recording with the S-Log3 gamma curve, which allows more flexibility when color grading. All three modes allow video shooting while monitoring with an appropriate LUT to preview the final image. In addition, the FX30 includes a selection of built-in cinematic looks, such as Sony’s S-Cinetone, and can shoot single stills. The camera offers advanced image processing capabilities with the BIONZ XR processing engine for natural graduations and realistic color reproduction.

Designed to Support Creators’ Needs

The FX30 features Sony’s fast and reliable still and video autofocus, with settings including:

  • Real-time Eye AF (human, animal, or bird)
  • Real-time Tracking
  • Detailed AF settings
  • AF Assist

Creatives also have more control when using the Focus Map, which makes it easy to visualize depth of field, and Breathing Compensation to offer a stable angle of view when focusing. The camera includes effective stabilization for run and gun shoots using Active Mode thanks to the optical-in-body 5-axis image stabilization. The FX30 also includes time code sync.

The FX30 incorporates other features that retain the spirit of the Cinema Line, including:

  • New customizable list-style main menu screen for quick access to frequently used items
  • New standby movie screen that provides an unobstructed view on the subject
  • Buttons and dials dedicated to movie shooting

The FX30 also includes added functionality to assist with the creative workflow, such as post-production editing using embedded LUT, and El metadata. This metadata is available using the latest version of Sony’s Catalyst Prepare or Catalyst Browse applications A new “Catalyst Prepare Plugin” for Adobe Premiere Pro was released in August.