Tag Archives: Sony Electronics

Sony Announced the Alpha 7S III Camera



Sony Electronics announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series – the Alpha 7S III (model ILCE-75M3).

Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting, a new autofocus system, and touch screen interface and side flip LED screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R CMOS image sensor reduces rolling shutter by up to three times and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups.

In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing power, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS™)xiv. The Alpha 7S III makes it easy to integrate video recordings with other professional camcorders by providing three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW output to an external recorder via HDMI Type-A connector, offering additional post-production flexibility.

The new Alpha 7S III Full-frame Interchangeable Lens Camera will be available in September 2020 for approximately $3,499.99 USD and $4,799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.


Sony Announces HDC-P31 Multi-Purpose Point of View System Camera



Sony Electronics’ latest camera, the HDC-P31, is a point of view (POV) system camera with remote functionality and 1080/60p HDR capability that complements the company’s versatile lineup of box and portable system camera options.

As the demand to streamline media production workflow increases, the model’s remote menu setting and status monitoring minimizes the time and personnel needed on-site during a production, since POV cameras are often mounted in inaccessible or hard to reach locations or used on a crane, rail, or robotics system. The flexible and lightweight HDC-P31 is ideal for studio, faith, and rental applications, and sports production.

The new HD model incorporates a global shutter three 2/3-inch CMOS sensor system for enhanced optical performance that provides high sensitivity and low noise. In addition, the camera is designed to be used as an integral part of Sony’s popular HDC series ecosystem, creating the same stunning images and look and using the same workflow, but in a smaller, POV form factor. The camera creates a comprehensive system while working alongside Sony’s XVS series of switchers for a powerful ELC Live Production Control Automation system.

Enhanced Remote Features Enable Efficiency

POV cameras are frequently located in difficult to access or isolated positions, so remote functionality helps promote production efficiency by saving time and money and reducing the need for staff on-site. Remote access using a Web UI is planned for winter 2020 via a software update that will allow for menu setting, status monitoring, log files and firmware updates to be done offsite.The web-based application is easy to setup and does not require dedicated software. In addition, when using compatible lenses, operators can adjust the back focus of the camera remotely. For enhanced flexibility, tally can be supported through an IP network cable.

Superb Image Quality with High Sensitivity and Low Noise

The HDC-P31 provides superb HD imagery with exceptionally high sensitivity of F12 (at 1080/60i, 1080/60p), F13 (at 1080/50i, 1080/50p). It boasts impressively low noise (62dB), making it possible to capture content even in challenging lighting conditions.

Ready for HDR Workflows

The HDC-P31 meets the increasing demand for HDR production by supporting HDR with a choice of S-Log3 / HLG. Additionally, the camera accommodates Sony’s SR Live workflow, offering simultaneous production in HDR and SDR, which can be done by one production team to reduce cost and complexity. The HDC-P31 also supports SR Live metadata, which is embedded in the SDI signal feed and ensures consistent quality of both HDR and SDR signals throughout the live production pipeline.
The HDC-P31 is planned to be available in November of 2020. 

For more information about this new POV model, please visit pro.sony


Sony Electronics Grows Lens Line-up with Launch of 12-24mm Lens Master



Sony Electronics announced an exciting new addition to its full-frame line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) Large-aperture Ultra-wide Zoom lens.

This compact and versatile lens is ideal for shooting landscapes, astrophotography and architecture while providing extra mobility for active sports shooters who want to capture ultra-wide perspectives. As part of Sony’s flagship G Master series lenses, users can be completely confident that it delivers outstanding image quality up to an ultra-wide 12mm angle of view with F2.8 constant aperture and beautiful bokeh effects.

The introduction of the FE 12-24mm F2.8 GM now extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mmii and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye, opening the door to new avenues of creative expression.

The FE 12-24mm F2.8 GM benefits from innovative construction that delivers outstanding corner-to-corner image quality throughout the entire zoom range. It features three precise XA (extreme aspherical) elements including the largest XA element ever made for an α – Alpha brand lens. These XA elements, with an additional aspherical element, effectively suppress astigmatism, coma and field curvature right out to the image edges. Furthermore, three ED (Extra-low Dispersion) glass elements plus two Super ED glass elements, powerfully control chromatic aberration and combine to deliver corner-to-corner clarity while minimizing color fringing.

An extremely effective floating focus mechanism divides the lens’s focus group into two independently controllable groups, ensuring both outstanding close-up performance and maximum sharpness at any distance. The two independently controlled groups help realize a constant 11″ (28 cm) minimum focusing distance throughout the zoom range, and because it is an internal focus lens, its length remains constant, so its center of gravity varies very little and is always optimally balanced in the hand.

The FE 12-24mm F2.8 GM employs four original high-speed, high-thrust XD (extreme dynamic) Linear Motors to ensure that it is compatible with the speed performance of both current and future camera bodies. With two XD Linear Motors for each of the lens’s focus groups, autofocus is fast and precise. New control algorithms maximize the response of the system while achieving flawless synchronization between the two focus groups. Further benefits include extremely quiet operation with minimal vibration and lower power consumption.

A brand-new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been used for the first time on the FE 12-24mm F2.8 GM. It suppresses internal reflections, minimizes flare and ghosting for clear, crisp imagery and despite the lens’s wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.

The FE 12-24mm F2.8 GM is available in in August 2020 for a suggested retail price of $2,999.99 USD and $3,999.99 CAD.