Sony Electronics is launching a portable data transmit, the PDT-FP1, with a unique antenna structure that allows high-speed still image and video data transport over 5G networks. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow of broadcasting and news coverage.

This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing a significant boost in process efficiency for news agencies, photojournalists, corporate or event photographers, broadcast video production, and more.

“The PDT-FP1 is a beneficial solution for many users including events and productions, newsgathering, sports, faith, weddings, and more. With the PDT-FP1, photographers and videographers can increase their efficiency and productivity on-the-go, without worrying about battery life or demanding environmental conditions,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In an industry where speed and timeliness are critical, this device is a game changer to allow for an easier upload and transfer from the field to the frontlines to an editor.”

Benefits of the PDT-FP1 include:

Capture and transmit from virtually anywhere: View and upload media directly from compatible Sony cameras using the PDT-FP1 as a 5G modem to transfer still and video media and deliver it to any file transfer protocol (FTP) destination. Additionally, using Sony Creators’ Cloud for enterprise app brings secure and reliable media transfer through the PDT-FP1 to Sony Cloud services such as Ci Media Cloud, and C3 Portal’s could gateway. This allows for ease of use for any photographer/videographer – no longer is there a need to be bound by wired networks or required to pass physical memory cards.

Use in challenging environments: With optimized battery efficiency and high threshold for temperatures, the PDT-FP1 can be used, at length, in some of the most demanding conditions.

Livestream wirelessly: Using 5G, wirelessly livestream video from a wide range of compatible cameras, when paired via HDMI or through Sony still and video cameras when using USB. Real-time messaging protocol (RTMP) streams can be broadcast to social media platforms, freeing operators of traditional constraints when in the field. Additionally, the External Monitor App can be used as an external monitor while streaming with many pro features.

Broadcast high-quality, low-latency video: The PDT-FP1’s 5G transmission can be used with Sony’s CBK-RPU7 new remote production unit, to transmit high-quality, low-latency (4k 60p/50p) HEVC video in Sports, Cinematic, Virtual Production, and News environments.

Monitor on-the-go: Visually monitor the network and communication conditions while shooting, using the dedicated Network Visualizer app. This ensures that the content is being delivered to those who need to see it.

Pricing and Availability

PDT-FP1 is expected to be available in the United States in early-Summer of 2024 for approximately $1099.99 USD.

Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE-7CM2) and Alpha 7CR (model ILCE-7CR).

The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.5 in deep and weighs approximately 181.1 oz.)

It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.

The Alpha 7CR is a new compact full-frame interchangeable lens camera, posting the high-resolution of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C II, approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildfire, and landscape photography, meeting the expectations of creative work with mobility.

Both models are equipped with the same AI-processing unit and BIONZ XR processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 step shooting advantage when capturing stills.

In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60p, and both models support Sony’s acclaimed S-Cinetone color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high-quality video shooting.

“At Sony, we’re committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and the Alpha 7CR models, we’re offering an innovative performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we’re empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics.

As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7CR, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

Pricing and Availability

The new Alpha 7C II will be available in Fall of 2023 at a variety of Sony’s authorized dealers:
Camera only: MSRP $2199.99 USD, $3399.99 CAN
Camera w/28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN

The new Alpha 7CR will be available in Fall 2023 at a variety of Sony’s authorized deals:
Camera only: MSRP $2999.99 USD, $4099.99 CAN

The new GP-X2 extension will be available in the Fall of 2023 at a variety of Sony’s authorized dealers for MSRP $159.99 USD, $214.99 CAN.

Sony Electronics Inc. introduces the Xperia 1 V, its’ first flagship smartphone equipped with a newly developed stacked CMOS image sensor with 2-layer Transistor Pixel. The Xperia 1V packed with Sony’s cutting-edge technology, meeting the high-level needs of creators, while at the same time, supporting future creators who want to shoot or deliver their content with pride.

“We continue to prioritize the needs of our customers and the new Xperia 1 V allows for the next level of content creation, viewing experience, gaming performance, battery life and audio capabilities,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The opportunities and needs for smartphones are increasing and with the Xperia 1 V the possibilities for both photo and video creation is truly endless.”

Elevating Content Capture

The Xperia 1 V is raising the bar with its’ newly developed image sensor which depicts rich colors and textures of people, landscapes, and scenes in even dark locations. Due to the combination of the low-light performance, which is approximately double compared to the previous model and the high-speed multi frame overlay procession technology of the Xperia 1 V, it is possible to shoot a noise resistant photo with wider dynamic range that is equivalent to a full-frame camera.

The 24mm lens on the back of the Xperia 1 V equipped with a 2-layer Transistor Pixel CMOS image sensor “Exmore T for mobile” which is about 1.7 times larger than the Xperia 1 IV’s image sensor. In addition, the 85-125mm (F2.3-F2.8) optical zoom lens enables bright portraits with little distortion.

S-Cinetone, designed for cinematographers, has been adjusted and installed for mobile. Sine the texture of the human skin can be beautifully expressed when shooting, it is possible to record as an impressive cinematic image as it is, without color grading. In addition, the new sensor has approximately three times the saturation signal level compared to the conventional sensor, and unique image quality processing suppresses noise that tends to occur in dark scenes, resulting in beautiful images with soft colors.

The Xperia 1 V has a multitude of functions including color presets such as Creative Look, also found in Alpha series cameras, and high-performance AF (auto focus). Various color settings are preset, such as colorful flowers and a clear blue sky, or creating a soft, transparent finish.

Xperia’s high performance Real-time Eye AF and Real-time tracking allows shooting with the focus on the eyes of a person or a specified subject. With AI depth that analyzes distance information, even distant subjects can be clearly focused. Additionally, high-speed continuous shooting of up to 30 frames per second with AF/AE tracking is newly available, so no moment will be missed.

Immersive Experience

Packed into the newest compact smartphone is a 6.5-inch 4K OLED display with a refresh rate of 120Hz and less blur. The powerful and low-noise speaker amplifier improves the spread and depth of the sound, and the extension of the low and high frequencies, creating a more dynamic and clear sound. Xperia 1 V offers an authentic viewing experience of movies and music without the need for an additional speaker. On the backside, it has a functional tactile design that uses a uniquely developed texture glass. Combined with fine slits on the side, it provides a stable grip and prevents from slipping when you hold the smartphone during shooting or viewing.

Best in Class Gaming Performance

The game assist function “Game Enhancer” provides visual and auditory support for game players. In addition to simply playing, players can also livestream their playing scene on YouTube. Qualcomm’s Snapdragon 8 Gen2 Mobile Platform and Elite Gaming optimizes the experience of shooting, viewing and playing games with superior level.

Pricing and Availability

The Xperia 1 V will be available for pre-order on May 11, 2023 for approximately $1399.99 with first customer deliveries July 28, 2023. It will be some unlocked in black at a variety of Sony’s authorized dealers throughout the United States. A khaki green color variation will be available exclusively at www.electronics.sony.com.

Sony Electronics announced the new ZV-E1, an interchangeable lens camera with a high performance 35mm full-frame image sensor for the ultimate video creation experience.

Newly positioned in Sony’s ZV vlog camera line-up, the ZV-E1 boasts a 12MP full-frame image sensor, Sony’s latest BIONZ XR image processing engine, a dedicated AI (artificial intelligence) processing unit, compatibility with over 70 Sony E-mount lenses, and other advanced technologies for capturing cinematic imagery with rich colors, low noise and high precision. The world’s most compact, lightweight full frame interchangeable lens camera, the ZV-E1 offers outstanding mobility, with refined operation to give video creators maximum creative freedom and versatility.

“The ZV-E1 has been designed to deliver a premium content creation tool for video creators who want to elevate their content,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are constantly listening to feedback from our customers, pushing to innovate to meet their demands. We have taken all the information into mind with our development of this new camera – with even more sophisticated video features, a streamlined user experience and an extremely compact design, the ZV-E1 offers a while new way for today’s creators to create top level video content.”

Expressive imagery that emphasizes the subject

The ZV-E1 is a dedicated content creation camera that features a 35mm full-frame back-illuminated CMOS Exmor R sensor, with approximately 12.1 effective megapixels, delivering high sensitivity, low noise, and gorgeous bokeh.

With up to eight times more processing power than previous Sony processors, the new BIONZ XR image processing engine markedly boosts high-sensitivity performance, gradation rendering, color reproduction, low-noise performance and more. The high volume of data generated by the image sensor can be processed in real time, even when shooting 4K (QFHD: 3840 x 2160) footage at 120p. The BIONX XR processor also contributed significantly to improved AF speed and precision.

High quality 4K (QFHD) video can be recorded with full pixel readout at 10-bit 4:2:2, without the need for pixel binning and with very high speed to minimize rolling shutter. This makes the expressive advantages of the full-frame format available for video recording while delivering high-resolution 4K footage. Users can upgrade from 4K 60p to 4K 120p through the Creators’ Cloud for extraordinarily smooth 5x (max.) slow-motion imagery. Direct playback for video in slow or quick motion in the S&Q mode boasts outstanding image quality.

With 15+ stop latitude, it’s possible to capture natural looking images in a wide variety of lighting to capture natural looking images even in extraordinarily low light situations without losing highlight or shadow detail. The standard ISO range extends from 80 to 102400 for both stills and movies. The expanded range for stills is 40 to 409600, and the expanded range for movies is 80 to 409600.

Advanced Audio for winning content

The ZV-E1 features a high performance 3-capsule microphone with variable directivity to optimize clear and crisp audio recordings. Front, all directions, and rear directivity settings are available to match a variety of environments, and for the first time, automatically switches to a direction in line with face recognition, so users can easily make optimal recordings. The new Auto setting allows [Front] or [All Directions] directivity to be automatically selected according to the current subject recognition and tracking status. The camera also includes a Multi Interface (MI) shoe with digital audio interface and mic and headphone jacks offer expanded audio capabilities. Supplies with the camera, is a windscreen that can significantly reduce noise when shooting in windy conditions.

Pricing and Availability

The new ZV-E1 will be available in May 2023 at variety of Sony’s authorized dealers, for an estimated retail price of $2,199.99 USD and $2,999.99 CAN. A kit variation including the compact full-frame 28-60 mm F4.5-5.6 zoom lens is also available for an estimated retail price of $2,499.99 USD and $3,399.99 CAN.

Sony Electronics Inc. introduces a new Battery Station at CES 2023 and announces the development of new accessories for the Airpeak S1 drone. A new battery pack to help with longer flight time and RTK (Real-time Kinematic) kit with base station will be available later this year to expand operational capabilities for longer flight times and precise positioning data.

“The new Airpeak Battery Station will provide customers with fast and efficient charging to reduce downtime and help keep Airpeak flying all day,” said Yang Chang, Vice President Imaging Solutions, Sony Electronics Inc. “This release in addition to our development announcement demonstrate our commitment to not only enhancing the system for areal photographers and cinematographers but expanding the system’s capabilities for industrial applications.”

Enhanced Charging Capabilities

The new Battery Station (LBN-H1) is designed for professional drone operators flying Sony Electronics’ Airpeak S1 drone from film sets to industrial applications. It provides convenient storage and transportation of up to ten Airpeak S1 battery packs (LBP-HS1), while providing intelligent and fast charging for eight battery packs (charging four at a time) and discharging up to eight batteries simultaneously for transporting or extended storage.

The LBN-H1 Battery Station includes built-in charging cables for two remote controllers (RCV-VH1) and equipped with three auxiliary power outlet accessory sockets that can support a variety of accessories including 12V outlets that can charge mobile devices, cameras, and other USB accessories. The accessory socket cap can also be used as a stopper to prevent the lid from accidentally shutting due to wind or other factors while using this product.

Fast charging for efficient workflow

The pack includes two charging models based on the operator’s needs. This includes (QUICK) mode, for shorter charging time, which will charge up to four LBP-HS1 battery packs from about 20% to 90% in approximately 30 minutes and (FULL) mode, which will charge up to four LBP-HS1 battery packs from about 0% to 100% in approximately 55 minutes or from about 20% to 100% in approximately 50 minutes. A built-in fan automatically cools the batteries.

Discharge mode for storage and air transportation

Up to eight battery packs can be discharged simultaneously whether the battery station power is on or off. Fifty percent (50%) mode can be used for long-term storage and will take approximately 17 hours to discharge from about 100% to 50%. Twenty five percent (25%) mode for air transportation will take approximately 27 hours to discharge from about 100% to 25%.

Size and Weight

The Battery Station comes in a robust travel case with wheels and an extendable handle. It is approximately 21 7/8 in. (553 mm) H x 16 3/4 in. (423 mm) W x 10 1/4 in. (258 mm) D (including projecting parts) and weighs approximately 33 lb. 8.2 oz (15.2 kg) (Not including battery pack, power cord, etc.). It is also certified UL62368-1.

Pricing and Availability

The new Battery Station (LBN-H1) will be available from January 19, 2023 at a suggested retail price of $2,899,99 USD. Pricing and availability for the new battery pack and RTK kit will be set at a future date.

Sony Electronics Inc. is pleased to announce to the brand’s prestigious Cinema Line – the FX30. The new FX30 is a 4K Super 35 compact camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting models, and user-imported LUT’s (Look Up Tables) at a price point that appeals to many aspiring filmmakers.

In addition to introducing the new FX30, Sony announced two new CFexpress Type A Memory Cards – CEA G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with a maximum writing speed.

“The new FX30 is a great fit for a wide range of filmmakers” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “As part of our Cinema Line, it is an attractive addition for seamless integration into large productions. Additionally, by incorporating many professional features found in our flagship cinema cameras, It is a perfect camera for up-and-coming filmmakers that are working with tight budgets.”

Creating a Cinematic Look

The FX30 offers the next-generation filmmakers cinematic expression with the latest imaging systems. It features a new back-illuminated 20.1 megapixels APS-C Exmor R CMOS sensor (Super 35 format), with a dual base ISO (800/2500) to deliver high sensitivity, low noise, and 14+ stops of latitude.

The FX30 supports a variety of video recording codecs. It can shoot in high frame rates, including 4K at 120fps and full HD at 240fps. The FX30 also features the ability to shoot 4K Super 35 (16:9) by oversampling from 6K at up to 60fps. Both 16:9 recording modes can shoot at 10-bit 4:2:2 while the HDMI Type-A port outputs 4K, 16-bit RAW for an external recorder.

Like the rest of the Cinema Line, the FX30 features Log shooting modes by enabling Cine El, Cine EL Quick and Flexible ISO modes for recording with the S-Log3 gamma curve, which allows more flexibility when color grading. All three modes allow video shooting while monitoring with an appropriate LUT to preview the final image. In addition, the FX30 includes a selection of built-in cinematic looks, such as Sony’s S-Cinetone, and can shoot single stills. The camera offers advanced image processing capabilities with the BIONZ XR processing engine for natural graduations and realistic color reproduction.

Designed to Support Creators’ Needs

The FX30 features Sony’s fast and reliable still and video autofocus, with settings including:

• Real-time Eye AF (human, animal, or bird)
• Real-time Tracking
• Detailed AF settings
• AF Assist

Creatives also have more control when using the Focus Map, which makes it easy to visualize depth of field, and Breathing Compensation to offer a stable angle of view when focusing. The camera includes effective stabilization for run and gun shoots using Active Mode thanks to the optical-in-body 5-axis image stabilization. The FX30 also includes time code sync.

The FX30 incorporates other features that retain the spirit of the Cinema Line, including:

• New customizable list-style main menu screen for quick access to frequently used items
• New standby movie screen that provides an unobstructed view on the subject
• Buttons and dials dedicated to movie shooting

The FX30 also includes added functionality to assist with the creative workflow, such as post-production editing using embedded LUT, and El metadata. This metadata is available using the latest version of Sony’s Catalyst Prepare or Catalyst Browse applications A new “Catalyst Prepare Plugin” for Adobe Premiere Pro was released in August.

Sony Electronics Inc. announces the latest addition to its Cinema Line, the ILME-FR7, an E-mount interchangeable lens camera with a full-frame image sensor and built in pan/tilt/zoom (PTZ) functionality. Its versatile remote control and cinematic features open creative possibilities in studio, live production, and filmmaking settings.

A high-performance full-frame image sensor and the expressive scope of Sony’s extensive E-mount lens lineup work with remote pan/tilt/zoom control, high flexibility in zoom capability and wide angle shooting to break through location and space limitations. It also offers the cinematic look and operability that have made Sony digital cinema cameras push the boundaries of the filmmaking industry, plus versatile connectivity and efficient multi camera workflow support.

“The cinematic look and feel is rapidly becoming the norm in broadcasting and live productions as it opens up new ways to tell a narrative,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics, Inc. “In parallel, over the last 2 years, we’ve seen a steep rise in content created remotely or in small locations where access is difficult. At Sony, we are always listening to our customers. We are thrilled to announce the FR7 that combines the flexibility of a standard PTZ camera with stunning visuals through advanced cinematic features.”

Uncompromised Image Quality in a PTZ Form Factor

The FR7 features a back-illuminated 35mm full-frame CMOS image sensor Exmor R with approximately 10.3 effective megapixels and wide 15+ stop latitude in a pan tilt zoom (PTZ) camera for the first time. In addition to wide dynamic range, low noise, and cinematic full frame bokeh, this amazing sensor also delivers high sensitivity that allows ISO to be expanded up to 409,600 when shooting in low light.

The FR7 features Sony’s E-mount and can mount a wide range of E-mount lenses, including the G-Master series with stunning resolution and bokeh effect. A choice of focal lengths ranging from 12 mm to 120 mm gives users comprehensive creative control.

A number of Cinema Line features are built into the camera to deliver a cinematic look and feel including:

The Sensitivity setting allows ISO to be expanded to 409,600 when shooting in low light

A 15+ stop latitude allows smooth highlights and low noise levels.

A number of preset scene files including S-Cinetone for natural mid-tones that are essential to healthy-looking skin color, plus soft colors and gorgeous highlights. Since the target look can be created while shooting, time can be saved in post-production. In the Cine El mode, base sensitivity can be set to either ISO 800 or ISO 12800 to match lighting conditions and to minimize noise while maintaining a consistent look. This mode is ideal for post-production, as it allows the use of Sony’s original S-Log3 gamma, wide S-Gamut3, and S-Gamut3 Cine color spaces.

Shooting up to 120fps 4K (QFHD) and 240 fps FHD slow-motion is possible, again creating that emotional possibility offered by a cinematic look.

Pricing and Availability

The new FR7 will be available in November 2022 for approximately $9699.99 USD and $12,399.99 CAD. The FR7K, which includes the FR7 and the SLEP28135G lens, will be available for $12,199.99 USD and $15,699.99 CAD while the CIB-PCM1 ceiling bracket will be available for $119.99 USD and $159.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Sony Electronics Inc. introduced a new shotgun microphone, the ECM-B10. This new microphone features Sony’s industry-leading directivity and digital signal processing, known to the ECM-B1M, in a remarkably compact form factor.

A Three-in-one Microphone

The ECM-B10 applies digital signal processing to the sound collected by four high-performance microphone capsules using beamforming technology. This allows the user to customize how the audio is recorded by enhancing the microphone’s sensitivity from different directions. The microphone offers three types of directivity in a single product, allowing the user to easily switch between super-directional, unidirectional and omnidirectional.

When using super-directivity, the microphone collects sound from a narrow field in front while suppressing sound from other directions. The super-directivity setting is a great option for interviews, selfies, and other situations where the range of sound collection is limited to a narrow extent at the front.

The ECM-B10 also offers unidirectional sensitivity that suppresses sound from behind while collecting sound from a wide field in front. This option is perfect for recording conversations between several people.

For additional flexibility, the user can also select omnidirectional sensitivity, which picks up sound equally from all directions and is ideal for recording environmental sounds.

Crystal Clear Recording

The ECM-B10 offers crystal clear sound collection with effective noise suppression. Using digital signal processing within the microphone itself, the ECM-B10 effectively reduces noise for clearer sound collection and creates a more efficient post-production workflow since less audio edits are required.

The ECM-B10 pairs with cameras that are equipped with a MI (Multi Interface) Shoe, either analog or for best results; with cameras with a digital audio interface to transmit audio directly as a digital signal to deliver high-quality sound recording without degradation. In addition, the microphone’s shock and vibration suppressing design effectively suppresses low-frequency vibration noise, while its cable-less design eliminates noise transmitted via cables. The supplied windscreen minimizes environmental noises, making it easy to capture crisp audio even when shooting outside.

For additional versatility, the ECM-B10 also includes the following audio setting:

ATT (attenuator) switch (0/10/20 dB)
FILTER switch (noise cut / low cut / off)
AUDIO LEVEL dial with AUTO/MAN (manual) switch
DIGITAL/ANALOG switch

Features to Love

The microphone’s compact body provides flexibility and mobility, even when using gimbals and grips.

Users can also experience greater shooting flexibility by connecting the ECM-B10 to a camera via the MI Shoe to operate without cables, which prevents any interference with the side flip out screen, or external batteries. Power is supplied directly from the camera to the microphone, so you can continue shooting without worrying about the microphone battery running out.

For detailed setting operation, a comprehensive range of audio settings are available on the back of the microphone. This lets the user check the setting status at a glance to prevent accidental settings and give peace of mind. For added durability, the ECM-B10’s design is resistant to dust and moisture, which allows for worry-free outdoor shooting when combined with a similarly dust and moisture resistant body and lens.

Pricing and Availability

The new ECM-B10 will be available in August for approximately $250.00 USD and $320.00 CAD. It will be sold at a variety of Sony authorized dealers throughout North America.

Sony Electronics announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model -SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-ip and was created for photographers, videographers, and hybrid content creators.

“Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.”

Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses

The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame – even with the aperture wide open.

A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings.

Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit.

In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.

Fast and Precise Autofocus

The FE 24-70mm F2.8 GM II achieves reliable focus by using our of Sony’s original XD (extreme dynamic) Linear Meters, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps continuous shooting for stills and 4K 120p video recording with autofocus.

The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America.

Sony Electronics Inc.- a worldwide leader in digital imaging – continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced that it was the number one mirrorless camera brand and full-frame mirrorless camera brand in 2021.This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless cameras. And lastly, Sony has announced the it was the number one mirrorless lens brand in 2021 as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master series continues to drive industry growth.

Additionally, newer innovations such as the Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless lens camera line in the last four years.

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics, Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content with Sony products can be found at www.alphauniverse.com Sony’s community site to educate, inspire, and showcase work from fans and customers of the Sony Alpha brand.