Tag Archives: Sony Electronics

Sony Electronics Expands Cinema Line with New 4K Super 35 Cameras



Sony Electronics Inc. is pleased to announce to the brand’s prestigious Cinema Line – the FX30. The new FX30 is a 4K Super 35 compact camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting models, and user-imported LUT’s (Look Up Tables) at a price point that appeals to many aspiring filmmakers.

In addition to introducing the new FX30, Sony announced two new CFexpress Type A Memory Cards – CEA G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with a maximum writing speed.

“The new FX30 is a great fit for a wide range of filmmakers” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “As part of our Cinema Line, it is an attractive addition for seamless integration into large productions. Additionally, by incorporating many professional features found in our flagship cinema cameras, It is a perfect camera for up-and-coming filmmakers that are working with tight budgets.”

Creating a Cinematic Look

The FX30 offers the next-generation filmmakers cinematic expression with the latest imaging systems. It features a new back-illuminated 20.1 megapixels APS-C Exmor R CMOS sensor (Super 35 format), with a dual base ISO (800/2500) to deliver high sensitivity, low noise, and 14+ stops of latitude.

The FX30 supports a variety of video recording codecs. It can shoot in high frame rates, including 4K at 120fps and full HD at 240fps. The FX30 also features the ability to shoot 4K Super 35 (16:9) by oversampling from 6K at up to 60fps. Both 16:9 recording modes can shoot at 10-bit 4:2:2 while the HDMI Type-A port outputs 4K, 16-bit RAW for an external recorder.

Like the rest of the Cinema Line, the FX30 features Log shooting modes by enabling Cine El, Cine EL Quick and Flexible ISO modes for recording with the S-Log3 gamma curve, which allows more flexibility when color grading. All three modes allow video shooting while monitoring with an appropriate LUT to preview the final image. In addition, the FX30 includes a selection of built-in cinematic looks, such as Sony’s S-Cinetone, and can shoot single stills. The camera offers advanced image processing capabilities with the BIONZ XR processing engine for natural graduations and realistic color reproduction.

Designed to Support Creators’ Needs

The FX30 features Sony’s fast and reliable still and video autofocus, with settings including:

  • Real-time Eye AF (human, animal, or bird)
  • Real-time Tracking
  • Detailed AF settings
  • AF Assist

Creatives also have more control when using the Focus Map, which makes it easy to visualize depth of field, and Breathing Compensation to offer a stable angle of view when focusing. The camera includes effective stabilization for run and gun shoots using Active Mode thanks to the optical-in-body 5-axis image stabilization. The FX30 also includes time code sync.

The FX30 incorporates other features that retain the spirit of the Cinema Line, including:

  • New customizable list-style main menu screen for quick access to frequently used items
  • New standby movie screen that provides an unobstructed view on the subject
  • Buttons and dials dedicated to movie shooting

The FX30 also includes added functionality to assist with the creative workflow, such as post-production editing using embedded LUT, and El metadata. This metadata is available using the latest version of Sony’s Catalyst Prepare or Catalyst Browse applications A new “Catalyst Prepare Plugin” for Adobe Premiere Pro was released in August.


Sony Electronics Launches FR7 Pan-Tilt-Zoom Camera



Sony Electronics Inc. announces the latest addition to its Cinema Line, the ILME-FR7, an E-mount interchangeable lens camera with a full-frame image sensor and built in pan/tilt/zoom (PTZ) functionality. Its versatile remote control and cinematic features open creative possibilities in studio, live production, and filmmaking settings.

A high-performance full-frame image sensor and the expressive scope of Sony’s extensive E-mount lens lineup work with remote pan/tilt/zoom control, high flexibility in zoom capability and wide angle shooting to break through location and space limitations. It also offers the cinematic look and operability that have made Sony digital cinema cameras push the boundaries of the filmmaking industry, plus versatile connectivity and efficient multi camera workflow support.

“The cinematic look and feel is rapidly becoming the norm in broadcasting and live productions as it opens up new ways to tell a narrative,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics, Inc. “In parallel, over the last 2 years, we’ve seen a steep rise in content created remotely or in small locations where access is difficult. At Sony, we are always listening to our customers. We are thrilled to announce the FR7 that combines the flexibility of a standard PTZ camera with stunning visuals through advanced cinematic features.”

Uncompromised Image Quality in a PTZ Form Factor

The FR7 features a back-illuminated 35mm full-frame CMOS image sensor Exmor R with approximately 10.3 effective megapixels and wide 15+ stop latitude in a pan tilt zoom (PTZ) camera for the first time. In addition to wide dynamic range, low noise, and cinematic full frame bokeh, this amazing sensor also delivers high sensitivity that allows ISO to be expanded up to 409,600 when shooting in low light.

The FR7 features Sony’s E-mount and can mount a wide range of E-mount lenses, including the G-Master series with stunning resolution and bokeh effect. A choice of focal lengths ranging from 12 mm to 120 mm gives users comprehensive creative control.

A number of Cinema Line features are built into the camera to deliver a cinematic look and feel including:

The Sensitivity setting allows ISO to be expanded to 409,600 when shooting in low light

A 15+ stop latitude allows smooth highlights and low noise levels.

A number of preset scene files including S-Cinetone for natural mid-tones that are essential to healthy-looking skin color, plus soft colors and gorgeous highlights. Since the target look can be created while shooting, time can be saved in post-production. In the Cine El mode, base sensitivity can be set to either ISO 800 or ISO 12800 to match lighting conditions and to minimize noise while maintaining a consistent look. This mode is ideal for post-production, as it allows the use of Sony’s original S-Log3 gamma, wide S-Gamut3, and S-Gamut3 Cine color spaces.

Shooting up to 120fps 4K (QFHD) and 240 fps FHD slow-motion is possible, again creating that emotional possibility offered by a cinematic look.

Pricing and Availability

The new FR7 will be available in November 2022 for approximately $9699.99 USD and $12,399.99 CAD. The FR7K, which includes the FR7 and the SLEP28135G lens, will be available for $12,199.99 USD and $15,699.99 CAD while the CIB-PCM1 ceiling bracket will be available for $119.99 USD and $159.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.


Sony Electronics Announces New Compact ECM-B10 Shotgun Microphone



Sony Electronics Inc. introduced a new shotgun microphone, the ECM-B10. This new microphone features Sony’s industry-leading directivity and digital signal processing, known to the ECM-B1M, in a remarkably compact form factor.

A Three-in-one Microphone

The ECM-B10 applies digital signal processing to the sound collected by four high-performance microphone capsules using beamforming technology. This allows the user to customize how the audio is recorded by enhancing the microphone’s sensitivity from different directions. The microphone offers three types of directivity in a single product, allowing the user to easily switch between super-directional, unidirectional and omnidirectional.

When using super-directivity, the microphone collects sound from a narrow field in front while suppressing sound from other directions. The super-directivity setting is a great option for interviews, selfies, and other situations where the range of sound collection is limited to a narrow extent at the front.

The ECM-B10 also offers unidirectional sensitivity that suppresses sound from behind while collecting sound from a wide field in front. This option is perfect for recording conversations between several people.

For additional flexibility, the user can also select omnidirectional sensitivity, which picks up sound equally from all directions and is ideal for recording environmental sounds.

Crystal Clear Recording

The ECM-B10 offers crystal clear sound collection with effective noise suppression. Using digital signal processing within the microphone itself, the ECM-B10 effectively reduces noise for clearer sound collection and creates a more efficient post-production workflow since less audio edits are required.

The ECM-B10 pairs with cameras that are equipped with a MI (Multi Interface) Shoe, either analog or for best results; with cameras with a digital audio interface to transmit audio directly as a digital signal to deliver high-quality sound recording without degradation. In addition, the microphone’s shock and vibration suppressing design effectively suppresses low-frequency vibration noise, while its cable-less design eliminates noise transmitted via cables. The supplied windscreen minimizes environmental noises, making it easy to capture crisp audio even when shooting outside.

For additional versatility, the ECM-B10 also includes the following audio setting:

ATT (attenuator) switch (0/10/20 dB)
FILTER switch (noise cut / low cut / off)
AUDIO LEVEL dial with AUTO/MAN (manual) switch
DIGITAL/ANALOG switch

Features to Love

The microphone’s compact body provides flexibility and mobility, even when using gimbals and grips.

Users can also experience greater shooting flexibility by connecting the ECM-B10 to a camera via the MI Shoe to operate without cables, which prevents any interference with the side flip out screen, or external batteries. Power is supplied directly from the camera to the microphone, so you can continue shooting without worrying about the microphone battery running out.

For detailed setting operation, a comprehensive range of audio settings are available on the back of the microphone. This lets the user check the setting status at a glance to prevent accidental settings and give peace of mind. For added durability, the ECM-B10’s design is resistant to dust and moisture, which allows for worry-free outdoor shooting when combined with a similarly dust and moisture resistant body and lens.

Pricing and Availability

The new ECM-B10 will be available in August for approximately $250.00 USD and $320.00 CAD. It will be sold at a variety of Sony authorized dealers throughout North America.


Sony Electronics Introduces New FE 24-70mm F2.8 GM II Lens



Sony Electronics announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model -SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-ip and was created for photographers, videographers, and hybrid content creators.

“Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.”

Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses

The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame – even with the aperture wide open.

A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings.

Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit.

In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.

Fast and Precise Autofocus

The FE 24-70mm F2.8 GM II achieves reliable focus by using our of Sony’s original XD (extreme dynamic) Linear Meters, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps continuous shooting for stills and 4K 120p video recording with autofocus.

The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America.


Sony Electronics is the No. 1 Mirrorless Camera Brand for 2021 in North America



Sony Electronics Inc.- a worldwide leader in digital imaging – continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced that it was the number one mirrorless camera brand and full-frame mirrorless camera brand in 2021.This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless cameras. And lastly, Sony has announced the it was the number one mirrorless lens brand in 2021 as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master series continues to drive industry growth.

Additionally, newer innovations such as the Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless lens camera line in the last four years.

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics, Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content with Sony products can be found at www.alphauniverse.com Sony’s community site to educate, inspire, and showcase work from fans and customers of the Sony Alpha brand.


Sony Electronics Unveils Shallow Depth of Field Camera



Sony Electronics announced the HDC-F5500 system camera, the latest entry in Sony’s HDC camera series, which boasts a highly sensitive Super 35mm 4K CMOS global shutter image that enables shallow depth of field.

The new multi-format addition builds on the success and benefits of the industry standard HDC lineup and serves as a powerful tool for those in need of creative expression with a cinematic look, in a system camera form factor and workflow. Thanks to the global shutter effect to prevent rolling shutter distortion and flash band, and its high frame rate capability of 120fps, the HDC-F5500 is ideal for sports and live entertainment production. The camera’s high sensitivity and low noise also make it suitable for capturing dark scenes, which is especially beneficial for drama productions.

A first for a stylized S35mm system, the HDC-F5500 features a motorized 8-step ND filter adopted in Sony’s digital motion picture camera VENICE, which can be controlled locally or remotely, for increased operational flexibility. It also allows for the precise selection of focus depth as well as controlled capture of fast moving subjects even in bright lighting conditions. Another highlight of the new system is its wide color gamut. Support for BT.2020, S-Gamut3/S-Gamut3.cine and HLG enhance creativity and reality and match seamlessly with the color science driving Sony’s most in-demand cameras.

The new camera also provides numerous workflow enhancements for more efficient live production. The HDC-F5500 integrates with Sony’s IP Live production system through the use of the HDCU-5000 series, which supports SMPTE ST 2110 and AMWA NMOS standards. The HDC-F5500 can utilize the new IP extension adaptor HDCE-TX50 for remote production or multi-camera flight pack “CCU-Less” operation. The HDC-F5500 is also compatible with Sony’s existing SR Live for HDR workflow with HLG and S-Log3.

Additionally, the newly developed ARIA (Automatic Restoration of Illumination Attenuation) function, for select supported PL and zoom lenses, calibrates and compensates picture appearance when shooting at a distance.

Other features include a new viewfinder slide mechanism compatible with existing large viewfinders that minimizes the camera operator’s body movement while panning and allows for use in tight or challenging environments. The HDC-F5500 also has an ergonomic grip for handheld work, and a side tally lamp. 4K/12G-SDI direct output from the camera facilitates wireless operation and direct recording.

The HDC-5500 is planned to be available in December 2021.


Sony Electronics Introduces the New FE 70-200 F2.8 GM OSS II



Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightest F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens’ advanced optical design including an XA element thoroughly suppresses the unwanted ‘onion ring’ effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony’s high-performance 1.4x or 2.0x teleconverter to extend the lens’ focal length to 400mmiv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with. The new lens uses four Sony-original XD (extreme dynamic) Linear Motors for extraordinary fast and precise AF, making it up to approximately four times faster and with focus tracking improved by 30% when compared to the previous model. When paired with Sony’s flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps. Superb AF tracking is also available even when using a teleconverter. For video, the FE 70-200mm F2.8 GM OSS II offers smooth and quiet AF to reliably lock in focus and track fast-moving subjects, even while zooming, so the user can leave the focusing to the camera.

The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.


Sony Electronics Introduces Interchangeable-Lens Vlog Camera ZV-E10



Sony Electronics Inc. announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators.

At its core, the ZV-E10 features a 24.2-megapixels (approx, effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh, Additionally, the ZV-E10 includes the acclaimed blogging-specific features favored in the ZV-1 digital camera including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.

In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch.

The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.

Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera.

A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility.

The ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry.  When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly turn the camera on by opening the panel.

The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.


Sony Electronics Expands Functionality of Camera Remote SDK



Sony Electronics Inc. has launched an update (Version 1.04) to its Camera Remote Software Development Kit (SDK) which extends the list of supported cameras to include the Alpha 1 and RXO II. The addition of these models opens many new opportunities for companies to utilize the industry leading technology in Sony’s cameras to develop tailored camera applications to improve their own workflow.

The Alpha 1 is particularly suited to content creation and the inspection industry due to its unprecedented combination of resolution and speed with Ethernet control. RXO II is ideal for 3D scanning and Photobooth usage, due to its ultra-compact body and high image quality made possible by its 1.0-type image sensor.

The latest update now means that up to 20 camera devices can be connected via USB, with the additional benefits of Ethernet connectivity that enable users to operate system over much greater distances.

“Since the launch of the SDK in February 2020, demand has been fantastic and we have engaged with the new B2B partners across the globe to take full advantage of the advanced capabilities of cameras such as the Alpha 75 III and Alpha 7R IV,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Improving the connectivity options for wired multi-camera solutions is crucial for applications in areas such as e-commerce and 3D scanning, and we will continue to evolve our offering to best support the needs of our customers.”

Camera Remote SDK allows users to control Sony’s cameras remotely from a computer, from changing the camera settings, to remote shutter release and live view monitoring. With this SDK, software developers can design customized applications tailored to business requirements, integrating Sony’s professional equipment for size-critical drone and speed camera systems as well as other medical, education, government, and e-commerce functions.

In addition to the existing support for Windows 8.1/10, ARM Linux and macOS, Version 1.04 of the SDK introduces support for x86 Linux, making integration easy for industry customers traditionally using x86 computers. Full details of the Camera Remote SDK, including case studies and the full list of compatible products, can be found HERE.


Sony Announced “Visual Story” iOS App with Cloud Storage for Professional Photographers



Sony Electronics announced “Visual Story” – a new application for wedding and event photographers that simplifies gallery creation, cloud storage, and web delivery. Unique to Sony camera users and available for iOS, Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media.

With Visual Story, photographers can now deliver a fully edited and curated photo gallery instantly, on site and on the day of the big event – eliminating days of work previously spent organizing and editing assets. This is made possible by the connection of the app to a compatible Sony camera. While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service. Images are then automatically organized using Artificial Intelligence (AI), and can be sorted based on metadata, star ratings, shooting timeframe, focus position and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances and others, automatically detecting if a subject’s eyes are closed in an image. Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by camera for added sorting options.

Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets – significantly reducing time spent editing images. By simply registering an edit preset prior to shooting, users can apply that preset to all images saving time and effort all while maintaining a consistent look throughout the entire shoot. The application is also equipped with a variety of editing functions, from basic corrections such as exposure, white balance and contrast, to more advanced corrections such as hue, saturation and luminance.

Using cloud collaboration, images can be synchronized on multiple mobile devices for easy viewing. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. This can be offered to their client as an additional service, or complimentary and included in their wedding or event package.

Ratings and selections made while creating a photo gallery can be downloaded as an XMP file, then transferred to another application on a PC to simplify the final delivery process. As a bonus, photographers can also embed a logo, their social media information and more, directly on the images within the photo gallery – making it easier than ever to brand and market their business, especially when their clients share the images on various social media platforms.

Visual story is perfect for a variety of events from weddings to parties and corporate events to family photos and more. It is ideal for any situation where many photos are taken that need to be delivered instantly. Visual Story will continue to evolve in these various applications, reflecting our customers’ needs.

Visual Story is available now for iOS in the Apple App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 IIi. Alpha 7 III will be supported in a future firmware update planned for Spring 2021.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.