Fender Musical Instruments Corporation (FMIC) today announced the 2021 class of artists joining Fender Next, an artist development program designed to elevate rising musicians that are pushing guitar forward in music and culture. Each Fender Next artist will receive Fender’s industry-leading guitars, amps, and more, alongside holistic, 360-marketing support across the company’s multi-channel platform to share their story and connect them with millions of music fans worldwide.
2021 marks Fender’s 75th anniversary and another historical year of supporting artists who push guitar and music forward. The COVID-19 pandemic has drastically impacted how artists connect with new and existing fans due to postponed tours and performances. With heightened visibility via the Fender social channels, Fender Next artists are able to reach nine million music fans around the world and showcase their unique sound to new audiences.
This year’s Fender Next group includes 25 rising artists (10 North American, 3 Australian/New Zealand, 7 European, 3 Asian, 2 Latin American artists) across genres, generations, genders and backgrounds that are elevating guitar in music and culture. A testament to the diverse and dynamic future of guitar, this year’s group is more than 50% women with 7 countries and 5 continents represented.
Benefits include:
- Access to guitars, amps, effects pedals, accessories and audio equipment serving artist needs across the signal chain.
- Products will include: American Acoustasonic series models, American Professional II guitars and basses, Mustang Micro personal guitar amplifier, effects pedals, Fender swag and other soon-to-be-announced instruments.
To see the full list of the artists that are part of Fender Next 2021, visit the Fender press release. You can click on any of the artists to find out more information about them.