Yamaha announced that three of its designs received Good Design Awards, which is an award sponsored by the Japan Institute of Design Promotion. Those designs are: CP88/CP73 stage pianos, the STORIA acoustic guitar, and the SoundUD Consortium.
Since 1957, Yamaha has received 288 Good Design Awards in a range of different categories, including the 2017 Grand Award for its casual wind instrument Venova. All of these award-winning designs embody the Yamaha design philosophy, which sets forth five award-winning qualities: designs should have Integrity, should be Innovative, Aesthetic, and Unobtrusive, and should show a commitment to Social Responsibility.
CP88/CP73 Stage Pianos
Powered by over 100 years of piano craftsmanship and 45 years of synthesizer innovation, the CP88 and CP73 stage pianos continue a rich tradition a the newest in the CP Series of keyboards designed for live performances. The CP88/CP73 stage pianos boast authentic acoustic and electric piano sound, realistic piano touch, and an intuitive one-to-one user interface. Durable, yet compact and light, the stage pianos are available in both 88-key and 73-key modes.
The STORIA acoustic guitar was created with first-timers in mind, fitting into your life with playability and a design that makes the guitars easy to pick up and play. All three models feature unique colors and finishes that accent and elevate your décor. With a smaller, thinner body, shorter strings, comfortable string height, rounded neck edges, and more, this new series was designed with ultimate playability in mind, making it perfect even for beginners.
SoundUD Consortium
The Sound UD Consortium was established in October 2017 with the aim of creating a society free of unease concerning language an hearing abilities. The consortium’s executive office is administered by Yamaha. At present, the consortium consists of more than 300 participating organizations spanning industry and beyond, including governing bodies, transportation, commercial facilities, entertainment facilities, stadiums, broadcasting, and more. Members cooperate to develop and promote the adoption of products and services using SoundUD with the aim of making universal design for a sound reality.