Sony Introduced the RX100 VII Premium Compact Camera



Sony has introduced a new addition to its award-winning series of RX compact cameras; the RX 100 VII (model DSC-RX100M7). Utilizing technologies that were previously available only in Sony’s acclaimed Alpha 9 full-frame mirrorless camera, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting.

The RX100 VII is powered by a newly developed 1.0-type stacked 20.1 MP Exmor RS CMOS image sensor and the latest generation BIONZ X image processor, which work together to deliver peak autofocus and speed performance that has never been available in a compact camera. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T 24-200mm F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, ranging from photo enthusiasts to professionals.

The RX100VII offers a world-leading 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimized lens drive control, the world’s fastest 0.02 sec AF acquisition time is realized. A major leap in AF/AE tracking performance during continuous shooting means the camera preforms AF/AE calculations up to 60 times per second and captures fast moving action at 20fps with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.

In addition, the image sensor realizes blackout-free shooting for a completely live view, even when continuous shooting at 20fps; the same experience as the Alpha 9. The RX100 VII also debuts a new drive mode, Single Burst Shooting, for capturing the perfect high-speed shot at up to 90fps in JPEG/RAW format utilizing the anti-distortion shutter. Single Burst Shooting allows the photographer to frame fast moving action and shoot as if it is taking a single shot, but the camera will actually deliver seven still images taken at 90fps, 60fps, or 30fps, so the user can select the perfect moment.

For the first time in a compact camera, the RX100 VII introduces advanced Real-time Tracking and Real-Time Eye AF capabilities. Real-time Tracking utilizes Sony’s latest algorithm, introducing artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. Real-Time AF, the latest version of Sony’s acclaimed Eye AF technology, employs A.I.-based object recognition to detect and process eye data in real time.

The RX100 VII compact camera will ship in August 2019 for approximately $1,200 US and $1,600 CA.


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