Leica announced the latest edition of the Leica SOFORT camera. Alongside the models in White and Mint, Leica is now offering the camera in matte black finish with the same popular features and functions of the existing models.
Created by the Leica Design Team, all versions of the Leica SOFORT share the same unmistakable looks. The special highlight of the black version is that the product name SOFORT is picked out in white lettering around the camera body.
In addition to the modes Automatic, Party & People, Sport & Action, Macro and creative programs for multiple and time exposures, the Leica SOFORT also offers a program for self-portraits with a self-timer with two different delays. To ensure best results every time, the camera automatically adapts parameters such as the exposure time and aperture to the program the user selects.
Flash triggering can either be left entirely to the automatic flash function of the camera, or users can turn it on or off, depending on the pictures they want to take. To make things easier when shooting self-portraits, the Leica SOFORT also features a rectangular mirror on the front.
The focusing distance of the Leica SOFORT can be set separately, regardless of the selected program mode. Depending on the choice of the close-up or long distance setting program mode, this means that the camera offers even more creative freedom when making pictures.
A comprehensive range of accessories is also available for the Leica SOFORT. A black-and-white film is now also available alongside the color film. Both film types are available in packs for ten exposures. The color film is also available in double packs for twenty pictures.
Leica Camera AG has expanded its APS-C System product portfolio with a new camera that unites innovative technologies, extremely easy handling and iconic design: The Leica CL. Its ideal balance between state-of-the-art technology, mechanical precision and compact construction makes it the perfect everyday companion – especially for spontaneous and discreet pictures.
One of the outstanding features of the Leica CL is its electronic viewfinder with EyeRes technology developed by Leica especially for this camera. With a latency time below the threshold of perception and a resolution of 2.36 million pixels, the EyeRes viewfinder offers an impressive viewing experience and numerous advantages. As the final image is visible in the viewfinder before the shutter release is pressed, users have complete control over the composition of their subjects.
In combination with the high-resolution, 24 MP, APS-C format sensor of the Leica CL, a Maestro II series processor and fast autofocus with 49 metering points guarantee maximum picture quality in all photographic situations. The Leica CL is not only an impressive still picture camera, this also applies to moving pictures captured with its video function at a resolution of up to 4K at 30 frames per second.
The Leica CL is also equipped with an integrated Wi-Fi module. Pictures and videos can be sent by a wireless connection to smartphones, tablets or computers and quickly and easily shared by email or in social networks with the Leica CL App for iOS or Android. In addition, the remote function of the app lets mobile devices be used as an off-camera viewfinder or for altering exposure parameters – for example when shooting with the self-timer function or from unusual angles.
Leica has revealed the Leica M-D. It is described as a camera that offers no more and no less than the most important features. It also represents a state-of-the-art digital rangefinder.
The Leica M-D (Typ 262) is the first serial production model of the digital M family to be made without a monitor screen. The usual location of the screen on the back of the camera is now taken by the ISO sensitivity setting dial – one of the few, but essential, features of the camera.
Although the Leica M-D embodies the entire range of technical advantages perfected over decades in the Leica rangefinder system, it intentionally omits all but the most essential technical features. It has been radically reduced to the most important parameters required for photography – shutter speed, aperture, distance, and ISO sensitivity. This purist style helps the user focus his or her concentration on what is most essential: the picture.
The Leica M-D expresses purely functional, formal clarity and features design characteristics such as a top plate in brass with a step at the end citing the design of the Leica M9. The Leica red dot logo has been omitted from the front of the camera in favor of its unobtrusive appearance.
In addition to it’s purist looks, the hardly audible shutter of the Leica M-D guarantees maximum inconspicuousness when shooting. As an aid to this, the camera features a shutter cocking system that is particularly quiet in single exposure and enables a shutter release frequency of up to two frames per second. In continuous mode, the M-D has the same sequential shooting speed as its sister model and shoots up to three frames per second.
The Leica M-D is now on sale. The camera package also includes a real-leather carrying strap in full-grain cowhide.