Fujifilm is pleased to announce the launch of the “FUJINON Lens XF23mmF1.4 R LM WR” (XF23mmF1.4 LM WR) in November 2021. It will be a new addition to the lineup of interchangeable XF lenses for the X Series of mirrorless digital cameras, known for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.

The XF23mmF.14 R LM WR is a large-diameter wide-angle prime lens with the focal length of 23mm (equivalent to 35mm in the 35mm format). This is an upgrade of the current “FUJINON Lens XF23mmF1.4 R” (the previous model), enhancing resolution capabilities and AF speed while maintaining the fast F1.4 maximum aperture. The new model also boasts advanced usability with its dust and weather resistant construction and the capability to operate at temperatures as low as -10° C.

The XF23mmF1.4 R LM WR is a large-diameter wide-angle prime lens that consists of 15 lens elements, including two aspherical elements and three ED elements, in 10 groups, achieving enhanced resolution capabilities over the previous model. The maximum aperture of F1.4 produces shallow depth-of-field. The newly-adopted nine aperture blades also contributes to natural and creamy bokeh. The highly versatile focal length of 23mm makes it an ideal choice for landscape photography and snapshots.

The minimum working distance of about 19cm provides close-up capability and enables a dynamic framing, capturing the main subject in close-up while keeping vast background into the frame. The lens also uses the Inner Focus system, driven by a newly-adopted linear motor, to deliver fast and highly accurate AF, attaining focus in as fast as 0.04 seconds*1 to seize a decisive photo opportunity. It also boasts advanced usability with its dust and weather resistant construction and the capability to operate at temperatures as low as -10°C.

In addition to the XF23mmF1.4 R LM WR, Fujifilm has today announced the launch of the FUJINON Lens XF33mmF1.4 R LM WR. Including the FUJINON Lens XF18mmF1.4 R LM WR, launched in May this year, a total of three lenses form a new-generation “large diameter prime” series with high resolution capabilities, catering to future advancement in image sensor resolutions.

Fujifilm is pleased to announce that it will gradually launch the “FUJINON Lens XF33mmF1.4 LM WR” in late September 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, known for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.

The XF33mmF1.4 LM WR is a large-diameter prime lens with the standard focal length of 33mm (equivalent to 50mm in the 35mm format), offering superior resolution capabilities and the maximum aperture of F1.4. Its silent, fast and highly accurate AF system ensures to capture a photo subject swiftly and accurately.

The XF33mmF1.4 R LM WR consists of 15 lens elements in 10 groups, including two aspherical elements and three ED elements, to achieve superior resolution capabilities for edge-to-edge sharpness. Boasting the maximum aperture of F1.4, the lens allows users to produce high-quality pictures with minimal camera shake and digital noise even in low light conditions. The standard focal length of 33mm (equivalent to 50mm in the 35mm format) makes it a perfect choice for snapshots and portraiture that incorporates a natural sense of perspective.

The XF33mmF1.4 R LM WR uses the Inner Focus system, driven by a linear motor, for fast and highly accurate AF. The resulting silent and smooth focusing is perfect for shooting not only stills but also videos. The highly portable design that weighs approximately 360g, thanks to the compact and lightweight X Mount system*1, offers an outstanding mobility.

In addition to the XF33mmF1.4 R LM WR, Fujifilm has today announced the launch of the FUJINON Lens XF23mmF1.4 R LM WR. Including the FUJINON Lens XF18mmF1.4 R LM WR, launched in May this year, a total of three lenses form a new-generation “large diameter prime” series with high resolution capabilities, catering to future advancement in image sensor resolutions. The development roadmap*2, also unveiled today, revealed basic specifications for a high-magnification zoom and an ultra-telephoto zoom, due to join the XF lens lineup in the future. The lineup of 40 interchangeable lenses, shown in the roadmap, will cover a broad range of shooting conditions, enhancing the joy of photo shooting with the X Series of mirrorless cameras.

Fujufilm corporation is pleased to announce that it will gradually launch FUJINON broadcast portable zoom lenses featuring the newly-developed digital drive unit ‘S10’ (18 models) in June 2021. These lenses are equipped with the S10 to deliver precise zooming and focusing to support remote recording based on a robotic system, which is growing in demand at video production site.

In the conventional production of video contents including television shows in a studio and live coverage of sporting or music events, staff are assigned to each of video cameras to operate them. More recently, robotic systems that support remote operations are increasingly used to meet the needs of streamlining video production and in the midst of growing remote-shooting demand due to the pandemic of the novel coronavirus. In the given trend, the industry is calling for broadcast lenses that are capable of zooming and focusing to suit each scene and meeting the demand of producers even when a robotic system is used for video filming.

The new FUJINON broadcast zoom lenses (18 models) are equipped with the digital drive unit ‘S10,’ developed with the cutting-edge mechanatronics technology. These lenses have improved drive unit response to zoom and focus without delay even during pan broadcast, while enabling ultra-slow and smooth zooming and focusing during live music coverage to deliver expressive video. Remote shooting based on the robotic system thus achieves high-quality video production equivalent to video recording captured with a real videographer’s advanced skills.

These lenses can also output positional information on zoom, focus and even iris which allows the high-precision position detection. This means live video footage can be combined with virtual video in optimum settings, thereby catering to the growing demand for virtual video production.

In addition, enhanced zoom and focus response helps camera operators shoot video exactly as intended even with using with the zoom demand / focus units or when handling the equipment with a camera on the shoulder.

FUJINON lenses by Fujifilm are known for advanced descriptive performance, and used in the production of movies, TV commercials, and live sports coverage across the world. Fujifilm will continue to respond to diversifying needs of broadcast production with its lineup of high-quality and high-function FUJINON broadcast lenses, including the 18 S10-equipped lenses.

Fujifilm Corporation announced that 23 of its products in various business fields including the instax series of instant cameras, the X series of digital cameras and endoscopic diagnosis support function CAD EYE have been awarded the iF Design Award 2021, sponsored by the IF International Forum Design (Hannover, Germany).

Fujifilm sets its highest record with 23 products winning the prestigious award in recognition of not only the products’ beautiful appearance but also their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “the International Design Excellence Awards (IDEA)” in the United States. This year, there were 9,509 entries from 52 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also strives to develop designs that bring out the best of the advanced functionality and performance. Fujifilm will continue to work on creating design that has beautiful appearance and reflects commitment to offering operability for ease of use and comfort, thereby creating new product values.

With attention to design excellence as one of the product values, Fujifilm will continue to develop superior products, encouraged by the honor of having many products chosen for the iF Design Award.

Some of the FujiFilm products that won the award are:

• Mirrorless digital camera “FUJIFILM X-T4”
• Mirrorless digital camera “FUJIFILM X-S10”
• Mirrorless digital camera “FUJIFILM X-T200”
• Digital camera function “Film Simulation”
• Interchangeable lens for X series digital cameras “FUJINON Lens XC35mmF2”
• Interchangeable lens for X series digital cameras “FUJINON Lens XF8-16mmF2.8 LM WR”
• Interchangeable lens for X series digital cameras “FUJINON Lens XF50mmF1.0 WR”
• Interchangeable lens for GFX series digital cameras “FUJINON Lens GFmmF3.5 WR”
• Interchangeable lens for GFX series digital cameras “FUJINON Lens GF100-200mmF5.6 R LM OIS WR”
• Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
• 4K-compatible broadcast zoom lens “FUJINON UA107x8.4BESM AF”
• 4k-compatible broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
• Focus position demand unit “FUJINON EPD-51A-D02/F02”
• Zoom lens for cinema cameras “FUJINON Premista19-45mmT2.9”

Fujifilm announces the launch of the “FUJINON Lens XF18mmF1.4 R LM WR” in late May, 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for X Series of mirrorless digital cameras, known for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.

With its wide-angle focal length of 18mm (equivalent to 27mm in the 35mm film format), the XF18mmF1.4 R LM WR can not only capture a landscape in a natural sense of perspective but also snapshots that close in on a main subject while keeping the vast background in the frame. The lens can capture even the finest details of a small subject in the background, as well as the atmosphere of the scene. The ability to shoot close-ups with the minimum working distance of just 11cm from the front lens element facilitates tabletop photography, close-up of foods set up on a table. These options make this lens truly versatile, accommodating a wide range of scenes.

Another feature is the Inner Focus system, which uses a linear motor to drive the focus lens group, to achieve quiet and highly accurate AF in a speed as fast as 0.04 seconds, ensuring that users do not miss a decisive photo opportunity.

Fujifilm will continue to add to the “large-diameter prime” series of lenses with astonishing description, including the popular large-diameter mid telephoto prime lens “FUJINON Lens XF50mmF1.0 R WR” and the latest XF18mmF1.4 R LM WR, to further broaden the enjoyment of photography using mirrorless digital cameras.

Product Features:

Advanced resolution and maximum aperture of F1.4

The lens consists of 15 lens elements, including three aspherical elements and one ED element, in nine groups to effectively control chromatic abberation and comatic aberration. The focus lens group of six elements is driven together to reduce fluctuation of aberrations to achieve edge-to-edge sharpness.

The use of large-diameter lens elements provides the maximum aperture of F1.4. The resulting light-gathering ability allows users to take high-quality pictures with minimal camera shake and digital noise even in low light conditions such as nightscape. The aperture also provides shallow depth of field to produce creamy bokeh in the background.

Wide-angle prime lens for a variety of shooting situations

With its wide-angle focal length of 18mm (equivalent to 27mm in the 35mm film format), this lens can not only capture landscape in a natural sense of perspective but also snapshots that close in on a main subject while keeping vast background in the frame. The lens can record even the finest details of a small subject in the background, as well as capturing atmosphere of the scene. The ability to shoot close-ups with the minimum working distance of just 11cm from the front lens element facilitates tabletop photography such as close-up of foods set up on a table. These options make this lens truly versatile, accommodating a wide range of scenes.

Quiet, fast and highly accurate AF

The lens uses the Inner Focus system, which drives the focus lens group with a linear motor. The focus lens group only travels up to approx. 2.5mm, enabling silent and highly accurate AF that attains focus in as fast as 0.04 seconds. The lens can also autofocus in as fast as 0.25 seconds even when shifting focus from the minimum object distance of 20cm to infinity, ensuring that users do not miss a decisive photo opportunity.

Advanced practicality on compact and highly robust design:

The thickness of the metal lens barrel is controlled optimally to keep the lens weight to 370g, while the use of unique optical technology has reduced lens dimensions to 75.6mm in length and 62mm in filter thread size. Despite the compact design, the lens is highly robust and exceptionally portable.

The lens barrel is weather-sealed in nine points so that it is dust and weather resistant and can be used in temperatures as low as -10℃. This lens enables users to continue shooting in light rain, in a dusty place or at low temperatures such as for astrophotography in winter.

Advanced precision in detecting the rotation of the focus ring ensures the subtlest of fingertip movements is detected for precise focusing.

The A (auto) Position Lock offers reliable operation, locking the aperture ring in place to avoid any unintentional adjustment during shooting.

FujiFilm announced that the packaging design for the hybrid instant camera instax mini LiPlay has won the Gold Award in the internationally-prestigious package design competition Pentawards 2020. The company has taken out the Gold Award for the second year running following 2019.

The Penawards, established in 2007, is an internationally-prestigious award that specifically targets package designs. Each year, an international jury panel consisting of 30 people including prominent designers and experienced design directors examine entries of excellent package designs, submitted from around the world, based on judging criteria including design quality, brand expression, creativity and innovation. This year, 56 entries won the Gold Award out of over 2000 entries submitted from more than 60 countries.

The instax mini LiPlay is the hybrid instant camera that features the Sound function. The function converts voice data into a QR code to be printed out together with a picture taken with the camera. The function has taken instax’s unique value – capturing, printing, and sharing a precious moment – to a new level.

The instax mini LiPlay camera is designed to be simple yet elegant while also sporting on-trend looks. The essence of the camera design has been faithfully reflected to its packaging. The award was granted in recognition of the fact that the packaging carries stylized shapes representing the camera design and is applied with an embossed finish, making it stand out in store displays and intuitively conveying the camera’s stylish design features.

In the development of a variety of products and services, Fujifilm pursues fictionally and performance while also striving to achieve a design that takes maximum advantage of functional excellence. The company aims to create new value with designs that not only provide external aesthetics but also facilitates ease of use and portability.

Fujifilm will continue to work on developing excellent products and designs, buoyed by the fact its product has been chosen out of countless entries from around the world to win the Gold Award in Pentawards 2020.

Fujifilm Corporation is pleased to announce the launch of the FUJINON Lens XF50mmF1.0 R WR (XF50mmF1.0 R WR) in late September 2020 for the X Series of digital cameras, renowned for their outstanding image quality with Fujifilm’s proprietary color reproduction technology. It is the world’s first F1.0 lens with autofocus (AF) capability.

The XF50mmF1.0 R WR is a large-diameter mid-telephoto prime lens with the focal length of 50mm (equivalent to 76mm in the 35mm film format). The maximum aperture of F1.0 produces creamy and beautiful bokeh. Its high-performance AF system can focus on a subject swiftly and accurately, making the subject stand out on a background to create artistic portrait photography. The XF50mmF1.0 R WR is the 35th interchangeable lens for the X Series.

With its large-diameter structure, the XF50mmF1.0 R WR is a prime lens boasting the fastest maximum aperture of F1.0 in the history of interchangeable lenses for Fujifilm’s digital cameras. The use of advanced optical technology controls spherical aberration, thereby capturing pictures with creamy and beautiful bokeh.

The lens is also equipped with a fast and accurate AF mechanism to capture the photographic moment for high-quality portrait photography. Designed based on the compact and lightweight “X Mount system” this ultra-bright F1.0 lens weighs only 845g and measures just 103.5mm for excellent portability. Its dust and weather resistance and ability to operate at temperatures of down to -10℃ makes it highly practical.

With the XF50mmF1.0 R WR joining the extensive lens lineup, Fujifilm offers lenses that cover a broad range of focal lengths to complement photographic pleasure delivered by the X Series.

Fujifilm Corporation announced the development of the wide-angle zoom lens Premista 19-45mmT2.9 (Premista 19-45mm) with a focal length of 19-45mm. It will be the third model to join the Premista Series of zoom lenses for cinema cameras that support large format sensors and deliver outstanding high resolution, natural and beautiful bokeh and rich gradation with HDR (high dynamic range).

The Premista 19-45mm effectively reduces the distortion that tends to occur when shooting at wide-angle focal lengths. A natural image with little distortion is achieved throughout the entire zoom range, lightening the burden of correcting video after shooting and allowing high quality video to be created more efficiently. The Premista 19-45 is scheduled for release in early 2021.

The newly developed Premista19-45mm is a wide-angle zoom lens that covers focal lengths from 19mm to 45mm with a constant T-stop of 2.9. Featuring large-diameter aspherical lens elements and a unique zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. Additionally, the distortion is effectively reduced throughout the entire zoom range even at the widest focal lengths. Furthermore, compact design, an overall length of 230mm and a weight of 3.3kg, and excellent robustness have been achieved.

These were accomplished through mechanical design perfected with simulation technology cultivated over many years and production technology for assembling parts processed in the order of microns with high precision. The new zoom lens can be utilized for handheld shooting using a steadicam 4 or high-angle shooting using a crane. Similar to the standard and telephoto zoom types, the Premista19-45mm supports “ZEISS eXtended Data”, which can record lens metadata 5 when shooting, supporting efficient video production.

Fujifilm will be launching this product in early 2021, expanding both the Premista Series lineup and the shooting range for high-quality video.

Fujifilm Corporation is pleased to announce the launch of Fujifilm Shoe Mount Flash EF-60 (EF-60) in August 2020, adding another accessory for the X Series and GFX Series of digital cameras.

The EF-60 is a compact yet powerful hot-shoe mount flash, offering the maximum guide number of 60. It can be combined with the Fujifilm Wireless Commander EF-W1 (EF-W1), to be released at the same time, to enable wireless off-camera flash operation. This allows users to control lighting with their inspiration to suit a variety of shooting situations for creative photographic effects.

The EF-60 is a compact hot-shoe mount flash measuring 97mm x 73mm and weighing just 300g despite its powerful output with the maximum guide number of 60. The output can be precisely adjusted to add dimensions to various situations with light and shade. The flash can be combined with the EF-W1 to enable wireless off-camera flash operation. This allows users to position the flash beside or behind a main subject to provide lighting from various directions, or synch and fire multiple flash units simultaneously for multi-flash photography, facilitating diverse photographic expression. The flashhead can be manually angled 180 degrees left-to-right and 90 degrees upward so that the light can be bounced off a ceiling or wall to create indirect lighting, which provides natural lights to capture the subject’s facial expressions and the ambience of the scene with greater nuance.

Fujifilm will continue to expand the X and GFX Series of digital cameras and the extensive range of interchangeable lenses as well as camera accessories including the new EF-60 to deliver the joy of photography and photographic pleasure.

Fijifilm Corporation is pleased to announce that it will release the wide-angle prime lens “FUJINON Lens GF30mmF3.5 WR” in late July 2020. It will be a new addition to the lineup of interchangeable GF lenses designed for the GFX Series of mirrorless digital cameras, incorporation the large format sensor, about 1.7 times larger than full-frame 35mm sensor.

The GF30mmF3.5 R WR lens, the 12th GF lens in its lineup, has the maximum aperture of F3.5 and the focal length of 30mm (equivalent to 24mm in the 35mm film format). It realizes ultra-high resolution that captures images in finest detail and compact design that offers excellent portability. Users can carry it everywhere with ease to take high-quality pictures, making it a perfect choice for snapshots in streets and landscape photography at travel destinations.

GF lenses are Fujifilm’s highest-grade lenses that deliver ultra-high resolution performance and wide tonal reproduction. GF lenses use Fujifilm’s exceptional optical design technology and production technology that processes lens surfaces with the precision at a submicron level, fostered through the development of FUJINON Lenses. When mounted on the FUJIFILM GFX100, released in June last year, GF lenses bring out the full performance of its 102MP image sensor, delivering high-quality imagery previously unheard of in the industries by utilizing Fujifilm’s unparalleled color reproduction technology.

The new GF30mmF3.5 R WR lens is optically designed with 13 lens elements in 10 groups, including two aspherical elements and two ED elements to control spherical aberration and chromatic aberration achieving astonishing image sharpness. Its compact design, weighing just 510g and measuring 99.4mm in length, provides excellent portability. In addition, the lens is dust and weather resistant and capable of operation in temperatures down to -10°C, facilitating photography in light rain or in dusty outdoor areas.

These features make GF30mmF3.5 R WR highly reliable equipment suitable for professional photographers. The use of the Inner Focus system enables fast, quiet and highly accurate autofocus (AF). The design also reduces focus breathing to just 0.05%, making the lens perfect for shooting both stills and video.