Roland F701 Digital Piano Wins Red Dot Award



Roland, a leading manufacturer of electronic musical instruments and professional video products, announced that the Roland F701 Digital Piano, the most compact of Roland’s upright pianos, has won a Red Dot Design Awards: Product Design 2021 for its soft, inviting design and commanding performance.

As one of the largest, oldest, and most respected design competition in the world, the Red Dot Design Award has provided a platform for designers and companies to assess and praise exceptional design for more than 60 years. The Red Dot Awards have now honored Roland with accolades for product design three times since 2017. Previous winners include LX700 series and FP-90.

As the most compact of all of Roland’s upright pianos, the F701 is an ideal piano for learning at home – especially for those who appreciate understated looks. Designed to complement modern room styles, the F701 resembles a sleek sideboard cabinet, with white or light oak color options, it blends naturally with a wide range of decor. And thanks to its compact size this is a piano that fits easily in smaller spaces.

The F701 epitomizes Roland’s soft and inviting design language. Its profile is simple, slim, and subtle, with rounded corners and a lid that slides over the keys when not in use. Even the rear-view appeals, with neatly arranged connections that allow the piano to face any direction without unsightly wires.

Although small in size, the F701’s performance is commanding. Roland’s SuperNATURAL sound and PHA-4 Standard keyboard – featuring hammer action, escapement, and ivory-feel white keys – all react to the subtlest touch, for a truly inspiring playing experience. And with an easy-to read, icon-driven display, onboard practice features, and Bluetooth connectivity for exploring an exciting world of apps, the F701 is the perfect instrument for learning to play.

The Red Dot Jury compromises 50 international experts who test, discuss, and evaluate each entry individually based on judging criteria adapted to new technical, social economic, and ecological requirements such as innovation, functionality, quality, durability, and ecological compatibility, among others.