Nikon Corporation announced that four of its products have been successful at the EISA Awards 2020-2021, presented by the Expert Imaging and Sound Association (EISA). The Nikon D780 digital SLR camera won the Full-Frame Camera award, while the Nikon Z 50 mirrorless camera received the Best Buy Camera award. NIKKOR lenses were also winners with the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR telephoto zoom lens receiving the Professional Telephoto Zoom Lens award, and the NIKKOR Z 84mm f/1.8 S given Portrait Lens award.
The D780 is a high-performance full-frame (Nikon FX-format) digital SL camera equipped with a wide variety of useful functions. It is the first Nikkon digital SLR camera that has adopted focal-plane phase-detection AF, which achieves incredible advances in AF performance. With live view shooting, the D780’s hybrid AF system, which automatically switches between focal-plane phase detection AF and contrast-detect AF in accordance with the situation and conditions, utilizes 273 focus points that cover a broad area of the frame – 90% of the image area horizontally and vertically.
The Z 50 is an APS-C size (Nikon DX-format) mirrorless camera for which the Nikon Z mount was adopted. It inherits traits from upper models, such as design and operability, reliability and future possibilities as mirrorless system, considering them into a compact, lightweight, and durable body capable of rendering capabilities and rich power of expression.
The AF-S NIKKOR 120-300 mm f/2.8E FL ED SR VR is a fast telephoto zoom lens compatible with full-frame (Nikon FX format) digital cameras, that demonstrates superior optical performance. The lens covers a broad 120 mm to 300 mm zoom range with a constant fast maximum aperture of f/2.8 throughout that range.
The NIKKOR Z 85mm f/1.8 S is a fast, mid-telephoto prime lens for the Nikon Z mount system’s full-frame (Nikon FX format) mirrorless cameras. It supports a focal length of 85 mm and a fast maximum aperture of f/1.8, allowing users to enjoy beautiful blur characteristics (bokeh) with the recording of high-quality still images and movies.