Gibson to Showcase New Products at Shanghai International Expo Centre



Gibson announced that it will showcase an array of new guitars, top talent, and a handful of rare guitars at Music China 2019 – Asia’s largest trade show in the music industry – October 10-13 at the Shanghai International Expo Centre.

At Music China 2019, Gibson will be on the ground to connect with Dealers, Strategic partners, and Distributors, to forge new relationships and explore throughout the region. Gibson’s new CEO and President James “JC” will visit, marking his first time in a decade a top executive at Gibson has visited Music China 2019.

The Gibson booth and experience at Music China will feature exciting, award-winning new products from the brand including the new G-45 Series Collection – the G-45 Standard and G-45 Studio guitars. Hand-crafted by skilled artisans at the Gibson acoustic facility in Bozeman, Montana – who build the most cherished and iconic acoustic models – the G-Series offers acoustic players of all levels the perfect mix of tone and performance with traditional Gibson style and value.

The newly released Gibson Original, Modern and Custom Shop Collections as well as the recently launched String Collections will be on display in full at Music China. Featuring the Les Paul Standard 50s, Les Paul Standard 60’s, Les Paul Special in TV Yellow, Les Paul Junior in Tobacco Burst, the SG 61 Standard with factory stop-tail, Mastro and Sideways vibrolas, SG Special and Junior, the classic ES-335 Figures and DOT, Firebird, Flying V and Explorer, the J-45 and Hummingbird as well as the J-200, the Gibson Original Collection brings classic design, innovation and authenticity back into the hands of Gibson fans.

The Gibson Modern Collection builds on Gibson’s solid legacy of coveted innovation by introducing modern features players have embraced, such as lighter-weight bodies, push-pull systems to switch between the Burst Bucker and P90 sounds, innovative taper necks with asymmetrical profiles, shaved heels for effortless access to the highest frets as well as maximum sustain and stability. The Les Paul and SG Modern, Les Paul Studio and Tribute models, the new ES-235 and modern versions of the ES-335, Flying V and Explorer B-2, and modern Hummingbird, J-45 and J-15 as well as the Parlor acoustic models round out the Gibson Modern Collection.