Netflix announced the Netflix Post Technology Alliance. It is a program for manufacturers of products that generate or manage any kind of sound data, image data, or metadata from production through post. Any product that meets this criterion is a candidate for the Netflix Post Technology Alliance logo.
As an artist, it’s important that your needs drive the technical innovation in the tools you use. The Netflix Post Technology Alliance will act as a conduit for Netflix to support creatives and technology partners on new feature sets for tools, so artists can spend their creative energy on what matters most – the storytelling.
Adobe announced that they are excited that Adobe will be joining Netflix’s new Post Technology Alliance. Adobe Premier Pro CC and Adobe After Effects CC will receive a Post Technology Alliance product designation. Together, Adobe and Netflix will work hand-in-hand to solve the challenges currently faced by post-production professionals and push the boundaries of technology so creativity can flow freely.
The Netflix Post Technology Alliance includes the industry leaders in four categories: cameras, creative editorial, color grading, and IMF packaging, with products from Adobe, Arri, Avid, Blackmagic Design, Canon, Colorfront, Fraunhofer IIS, Filmlight, Marquise Technologies, MTI Film, Ownzones, Panasonic, Red Digital Cinema, Rohde & Schwarz, and Sony.
Netflix has launched a new logo program to help people identify the products that are partners. When you see the Netflix Post Technology Alliance logo, you’ll know the product meets Netflix’s technical and delivery specifications today, and will continue to do so in the future.