Nikon Corporation (Nikon) will exhibit at CES 2025, one of the world’s largest digital technology trade shows, which will take place in Las Vegas Nevada, from January 7 to 10. The Nikon booth (#19504) will be located in the Central hall at the Las Vegas Convention Center (LVCC).

As set forth by the Medium-term Management Plan, Nikon is striving to become a key technology solutions company in a global society where humans and machines co-create seamlessly by 2030. The Nikon booth will offer interactive and experiential content featuring our state-of-the-art technologies that support society’s foundation and creativity, alongside co-creation initiates with our partners.

Nikon is also pleased to announce that the Z6III mirrorless camera has been selected as a CES Innovation.

Awards 2025 Honoree in the Imaging category, The Nikon Z6III features the world’s first partially stacked CMOS sensor to deliver ultra-fast readout speeds and high frame rates, making it the most versatile, capable and powerful mid-range mirrorless camera designed to give photographers and videographers unmatched performance. The Z6III will be displayed at the Innovation Awards Showcase at CES 2025, as well as in the Nikon booth with other Z series mirrorless cameras and lenses.

Main Exhibits at the Nikon Booth:

Immersive video content: A drone video taken by Nikon Creates Corporation, a subsidy of Nikon, will be shown at the booth entrance. The footage, shown on two large screens measuring 7m x 3m (23ft x 10ft) and 2.5m x 3m (8ft x 10ft), will offer visitors an immersive experience.

Robot vision systems: The system enables flexible robot operation, equipped with dynamic vision that surpasses humans and an image processing engine. The demonstration will take place in a futuristic kitchen setting where the robot vision system will pick up objects flexibly, swiftly and accurately. Nikon’s “C3 eMotion” is built into the robot arm, which packages the parts necessary for robotic joints.

Riblet processing: Inspired by shark skin, microscopic grooves are created on the surface of   materials using Nikon’s original laser processing technology. This reduces frictional resistance, such as air and water, and can improve energy efficiency in various fields. Visitors will be able to view actual materials that have undergone riblet processing and participate in a quiz using a touch panel screen.

In-vehicle camera system: Co-created with Mitsubishi Fuso Truck and Bus Corporation, the innovative in-vehicle camera system integrates telephoto and wide-angle functions (released on December 19, 2024). Visitors can experience the view from inside a truck while experiencing the benefits of this system in checking both far away and in the close periphery simultaneously, as VR footage.

Virtual production: An experienced exhibit called “Studio Extreme” will be set up where visitors can participate in creating videos that merge the real and virtual worlds. The shoot will use Studiobot LT, a robot arm and motion control system from Mark Roberts Motion Control Limited (MRMC), a subsidiary of Nikon. The end of the arm will have a cinema camera attached to it from RED Digital Camera inc., which became wholly owned subsidiary of Nikon in April 2024.

Nikon Inc. Announced a limited-edition release of the “Nikon | HERALBONY Z fc model, featuring premium exterior designs created by contracts artists from HERALBONY Co. Ltd. These model were previously only available in markets outside the U.S.

HERALBONY is a Japanese company dedicated to crafting and challenging perceptions of disability through art. Nikon was inspired by HERALBONY’s mission to “Radiate Your Color” and its extensive licensed art collection created by neurodiverse artists, and this shared vision led to the collaboration. With the Z fc unique artwork, this camera will not only serve as a tool for capturing and expressing moments, but also a means for individuals to express their own unique identities.

During this collaboration, Nikon and HERALBONY carefully selected four works of art from the 2,000+ pieces in the HERBALBONY licensed collection to be featured on the premium exterior of the Z fc. Individuals can now choose a camera adorned with a design that particularly resonates with them.  Additionally, this collaborative edition includes exclusive welcome screens that can be displayed when the camera is turned on, plus the camera comes on specially designed packaging, enriching the user experience.

Price and Availability

The new Nikon Z fc. HERALBONY edition will be available in four colors representing the work of each artist and paired with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens. The HERALBONY models will be available in late December 2024 for a suggested retail price of $1,199.95 and will be sold exclusively through the Nikon Store at nikonusa.com.

The standard Nikon Z fc in its classically styled black and silver is currently available with a variety of kit configurations; the body-only is available for a suggested retail price (SRP) of $959.95, or paired with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for $1,099.95 SRP. 

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit nikonusa.com.

Nikon announced the new Z5011, a compact, fully featured mirrorless camera that lets your creativity run free while enabling the effortless capture of amazing photos and video. This camera is the lifestyle accessory for those that seek innovative creative features like film-inspired looks and easy sharing, giving the freedom to capture the feeling of a fleeting moment, or conveying core memories with brilliant colors that are uniquely you.

The Z5011 combines a full range of fun, creativity-enhancing features with the superior performance of Nikon’s latest mirrorless technology. This is the simple to use yet powerful camera that creators will always want to bring along, whether shooting portraits, landscapes, a great night out or an epic trip.

This is the Nikon’s first APS-C/DX format camera to feature the powerful EXPEED 7 processing engine, the same found in the pro-grade Nikon Z8 and Z9. The Z5011 makes it easier than ever to experience immersive image quality, with blazing fast and precise autofocus, fast frame rates up to 30 fps, superb low-light capabilities, advanced audio features and extensive control of colors.

“If you’re ready for the next phase of your creative journey, or even if you have never picked up a camera before, the Z50II is a gateway to a whole new world of expression,” said Fumiko Kawabata, Sr, Vice President of Marketing and Planning, Nikon Inc. “This camera benefits from some of the best technology from our acclaimed pro-level cameras, but it’s small enough to tag along for anywhere life takes you.”

Discover Color

Relive the warm glow of a summer day at the beach with friends or convey the peacefully somber tones of you favorite spot in the forest. The Z50II is the first Nikon camera to feature a dedicated Picture Control button, opening up new possibilities for expressive color, with imaginative film-inspired looks.  

In a single press, the user can see in real-time the effects of up to 31 built-in color presets, which instantly change the color, tone, and feeling of the scene. Using this camera encourages the user to experiment an play with color settings to develop a truly distinct look and feel to images and video, using tones and color to evoke a feeling like never before.

Imaging Recipes can also be directly downloaded to their camera as Cloud Picture Controls directly through the Nikon Imaging Cloud. These recipes are custom presets with changes to color, brightness, hue and more, which have been developed by notable creators. 

Additionally, users can make their own Imaging Recipes and Flexible Picture Controls for truly limitless creative possibilities. Images can also be sent instantly to a user’s own cloud-based storage using the Nikon Imaging Cloud, or easily share images to a phone with Nikon SnapBridge.

Price and Availability

The new Nikon Z50II will be available in late November 2024 for a suggested retail price of $909.95 for the body only.

Nikon Inc. announced the release of the new STABILIZED  binocular series with two new models that feature a compact, portable design while incorporating on original STABILIZED function to provide a clear and stable image. 

This original stabilization system in the 10x and 12x models reduces vibrations caused by hand movement by approx. 80%, letting users view distant objects such as birds and other wildlife, sporting events, concerts, and even landmarks clearly and comfortably.

These new STABILIZED binoculars weigh only 13.9 oz (STABILIZED 12×25 S model), making it comfortable and easy to track and view subjects for long periods with minimal fatigue of the eyes or arms. For extended viewing, they are powered by 2xAA batteries, providing up to an impressive 12 hours of battery life.

“Recently there has been a surge in popularity for stabilized binoculars, and Nikon’s expertise in optics uniquely positions us to give all types of customers and extremely appealing option,” said Jeff Abler, VP of Sales and NPS, Nikon Inc.

Primary Features of the Nikon STABILIZED Binocular Series

Stylish, compact and comfortable designs is extremely small and lightweight, while also having the ability to fold for maximum portability and easy packing.

Uses 2x convenient and ready available AA-size batteries, for approx. 12 hours of battery life.

STABILIZED Technology reduces vibrations caused by hand movements by approx. 80%, making it easy to track and view subjects.

Bright and clear field of view, with a Multilayer Coating applied to all lenses and prisms while high-reflectivity silver-alloy mirror coating is applied on the reflective surface of the auxiliary prism for maximum brightness.

Auto-power shut-off function prevents unnecessary battery consumption if left powered on. This function is engaged after approximately 60 minutes, letting the user focus on the view,  while minimizing the need to press a button repeatedly to activate the stabilization.

Ergonomic design fits comfortably in the hand with a large focusing ring that enables quick focusing.

Turn-and-slide rubber eyecups with multi-click facilitate easy positioning of the eyes at the correct eyepoint.

Price and Availability

The new Nikon STABILIZED 10×25 S and STABILIZED 12×25 models will be available starting in early November, with an SRP of $639.95 and $649.95, respectively. For more information about Nikon Sport optics and other models, please visit Nikonsusa.com.

Nikon Inc. announced the NIKKOR Z 50mm f/1.4, a lightweight prime lens with a wide and bright f/1.4 aperture. This affordable lens is compact enough to take anywhere, while offering a versatile and classic focal length that’s ideal for portraits, landscapes, street snaps, travel, still life and more.

“The NIKKOR Z 50mm f/1.4 is a modern take on a classic lens design, giving creators the benefits if the latest imaging technology and optical innovations at a very appealing price,” said Fumiko Kawabata, Sr. Vice President, Nikon Inc. “With the recently released NIKKOR Z 35mm f/1.4, photographers and videographers now have access to a great pair of fast, affordable primes that will help them to take their creativity further.”

The large f/1.4 aperture of this lens affords users the ability to create images and video with three-dimensional emphasis and naturally soft backgrounds that draw the viewers’ attention to a subject.

The NIKKOR Z 50mm f/1.4 lens feature a compact, comfortable and lightweight design, measuring approximately 2.9 in x 3.4 in (74.5 x 86.5mm) and weighing only 14.8 oz (420 g). The lens is engineered with a premium feel and superb handling, featuring a dedicated focus ring and customizable control ring.

Additional Features of the NIKKOR Z 50mm f/1.4

Close minimum focus distance: lets users get as near as 14.5 in (0.37 m) from the subject, which is great for flowers, still life and food photography.

Nine-blade diaphragm helps to create a natural, circular bokeh for a pleasing out of focus area.

Focus breathing is effectively suppressed to minimize the shift of the angle of view when adjusting the focus.

Near Silent operation for video production, with a click-less control ring and near silent lens drive thanks to the use of STM motors.

Weather Sealed and designed with careful consideration for dust- and drip-resistant performance.

Price and Availability

The new NIKKOR Z 50mm f/1.4 will be available in late September 2024 for a suggested retail price of $499,95. For more information about the latest Nikon products, including the extensive line of NIKKOR Z lenses and the entire range of Z series cameras, please visit NIKON USA.com.

The critically acclaimed, editorially celebrated and award-winning Nikon Z 8 is getting even better. Nikon announced the availability of the first major update for the Z 8 Firmware Ver. 2.0. This free update adds multiple features and enhancements for still-image, video capture and improved workflow. Additionally, Nikon has also announced the availability of the latest version of NX Tether, Nikon’s free tethering software for still and video professionals.

“The Nikon Z 8 already offered the best-in-class features; with this latest update, we are once again proving that we are always listening to our customers and will work to surpass their expectations,” said Naoki Onozato, President and CEO of Nikon Inc. “We also realize that our users’ workflow is an important part of the job, and NX Tether Ver 2.0 is an example of the software ecosystem we can provide that integrates seamlessly to enhance the capture experience.”

Z 8 Firmware Ver. 2.0

Similar to the feature previously added to the Nikon Z 9, a dedicated option for birds has been added to the AF subject-detection options, increasing bird-detection performance in a variety of situations and providing greater support for bird photographers. Additionally, support for the Auto Capture function enables both automatic shooting when the subject meets one or more pre-configured criteria, providing users with new options for both stills and video shooting.

The update also adds Pixel Shift shooting, which enables the creation of super high-resolution photos by using dedicated software to merge multiple NEF (RAW) files captured with the function. With the Z 8’s high-resolution sensor, images can be captures with an astounding 180 megapixels. Pixel Shift shooting is ideal for capturing the finest details in subjects with intricate designs, such as buildings and art pieces, while providing precise rendering of the subject’s colors, textures, and structures.

There’s more to live with the update, as Rich Tone Portrait Picture Control is added to enable the rendering of rich tones while retaining skin details for portrait photography. In combination with other functions such as Skin softening and Portrait impression balance, portrait photographers have more control than ever. More functions and operations can now be assigned to custom controls, and users now have access to new shutter volume and sound options.

Primary Updates: Z 8 Firmware ver. 2.0

* A dedicated [Birds] option has been added to the Z 8’s AF subject-detection options. In addition to increased detection, tracking, and AF performance with complicated and high-contrast backgrounds, such as forests and mountains, this option better enables the detection of birds in various circumstances, including flying, perched and even those with unique-looking appearances.

* The Auto Capture function has been added, enabling the automatic shooting of stills and video when the subject meets one or more pre-configured criteria. The three criteria that can be configured are a {Motion] option that detects subjects that move in a designated direction, a [Distance] option which begins shooting when a subject is within a certain range of distances, and a [Subject detection] option that detects people, animals, vehicles, or airplanes within the frame.

* Firmware version 2.0 adds Pixel Shift shooting, allowing users to create high-resolution photos by using dedicated software to merge NEF (RAW) files recored with the camera mounted on a tripod or otherwise stabilized.

* For portrait photographers, the addition of the Rich Tome Portrait Control increases options for portraiture by realizing the rendering of portraits with rich tones while retaining skin details. This Picture Control is ideal for the creation of a base image in scenes where retouching is presumed, such as at weddings and for studio photography. In combinations with the variety of other functions offered by Nikon for portrait photography, such as Portrait impression balance and Skin softening.

Price and Availability

Both the Nikon Z 8 Firmware Ver. 2.0 and NX Tether Ver. 2.0 are available for free on the Nikon website.

Nikon is pleased to announce the release of firmware version 4.10 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z 9.

New dedicated [Birds] and [Airplanes] subject detection options have been added with firmware version 4.10. The [Birds] option increases overall detection performance for birds.

In addition to increased detection and AF performance with complicated and high-contrast backgrounds such as forests and rocky mountains, this option adds the ability to quickly detect birds in various states, including flying, perched, and even those with unique-looking appearances. Tracking performance with rapidly moving birds are also increased for a smooth shooting experience that ensures you will never miss a crucial moment when photographing birds.

Adding the same [Airplanes] option built into the Nikon Z 8 enables reliable detection of airplanes regardless of their size. This option offers increased detection capabilities with dark scenes and those that include busy backgrounds.

Furthermore, in a firmware update planned for release in the first half of 2024 for the Nikon Z 8, the dedicated bird subject detection option will be added, alongside the airplane option available from the camera’s initial release. Other improvements in functionality are also planned.

Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras. The latest firmware and instructions for download and installation can be found here

About Nikon

Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation.

Nikon Inc. distributes consumer and professional Z series cameras, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories. Nikon COOLPIX compact digital cameras and Nikon software products.

For more information, dial (800)NIKON-US or visit www.nikonusa.com which links all levels of photographers and visual storytellers to the Web’s most comprehensive learning and sharing communities.

Nikon Inc. announced the highly anticipated Nikon Z 8, a full frame mirrorless camera made to needs of imaging professionals, serious photographers, videographers and advance creators.

The Z 8 defines the concept of versatile agility, featuring the latest innovations and speed inherited from the flagship mirrorless Z 9, in a lighter, more compact form factor that’s ready for action in the field, the studio, the ceremony, the street or on-set.

The Z 8 is packed with massive technology and user-focused features, providing impressive high-resolution images and video up 8K 60p with overwhelming detail, sharpness and precise color. Engineered to be nimble, it’s approximately 30% smaller than the Nikon Z 9, and 15% smaller than the venerable D850 to which is the true successor. As the final word in workflow efficiency, the Z 8 gives professionals the confidence to capture without boundaries while yielding stellar flies and uncompromising Nikon color science that can minimize time needed for post-production or editing.

“We continue to expand the entire mirrorless ecosystem to support users, and with every Z series camera added to the line, the advantages of the next-generation Z mount became clearly apparent,” said Jay Vannatter, Executive Vice President, Nikon Inc. “As Nikon continues to roll out more Z series cameras and NIKKOR Z lenses, we push forward and continue to read new ground in optical and technological innovation.”

Ready for Action

Like the flagship Nikon Z 9, the Z 8 is at the industry apex of speed and versatility. At its core, Nikon’s powerful EXPEED 7 image procession engine has been combined with the proven full-frame (FX-format), 45.7-megapixel BSI stacked sensor with a scan rate so fast that no mechanical shutter is needed.

This configuration can be completely silent and has virtually no rolling shutter distortion, while the removal of moving parts reduces wear and tear. Other favorite flagship features include the truly blackout-free Real-live viewfinder, internal 12-bit RAW video recording in a variety of formats and frame rates, along with additional new feature for portrait photographers.

The Z 9 brings together speed and precision like no other, embracing the extremes to create a camera that can focus in candlelight during a first dance, yet is enough to freeze a falcon in flight. Like the Z 9, this new camera uses Nikon’s most powerful and precise AF system, which has been developed with deep learning technology.

The focus immediately responsive and reliable, offering a range of functions from fully Auto-Area AF, Nikon’s acclaimed 3D tracking and a fully customizable Wide Area AF. These modes take advantage of the enhanced Subject Detection capability for photo and video that recognizes humans, pets, birds, trains, cars, motorbikes and bicycles, and now various types of airplanes.

Ready for Production

The Z 8 is an extremely capable video camera for a diverse mix of productions, enhancing the process from capture to post by providing cleaner files from a variety of frame rates and resolution. Because of its reduced body size and internal recording, it’s ideal for gimbal use, but also suitable as an A-cam for extended events and weddings, corporate clients, documentaries or even independent cinema. Benefits don’t stop at image quality, as users will modern multimedia professional’s workflow.

Prices and Availability

The new Nikon Z 8 will be available on May 25, 2023 for a suggested retail price of $3,999.95. The MB-N12 battery grip will be available in May for an SRP of $349.95. For more information about the latest the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com.

Nikon Inc. has announced the highly anticipated NIKKOR Z 85mm f/1.2 5, a professional-level ultra-fast prime lens that exemplifies the powerful potential of the Nikkon Z Mount for those capturing stills or video footage, whether it be studio head shots, weddings, events, high fashion, b-roll, close ups and more.

This 85mm portrait lens with an incredibly fast f/1.2 aperture delivers the ultimate in image quality for the most discerning clients, plus the benefits of a flattering, compressing focal length that dissolves the background into a beautiful and intoxicating bokeh.

Nikon has also released the slimmest and lightest full-frame AF NIKKOR lens ever created! The NIKKOR Z 26mm f/2.8 “pancake” lens. This new ultra-compact lens is made for creators, offering versatility for capturing all kinds of content from street style and landscapes to everyday casual snaps.

NIKKOR Z 85mm f/12.S: Beautiful Bokeh and Precise AF

The view from this premium S lens is nothing short of captivating. Ultra-high-resolution and intense sharpness renders skin texture and hair realistically, with a striking yet gradual depth of field and abundant light gathering ability that only a lens with a wide f/1.2 aperture could offer. Focus on the eyes creates a deep human connection between the viewer and the subject, with three-dimensional rendering that portrays a heightened level of emotion and depth.

What makes the NIKKOR Z 85mm f/1.2 S lens extraordinary isn’t immediately apparent; the outstanding optical performance goes beyond the impressive sharpness to create a truly unique optic, with special emphasis given to the distinct character of the bokeh and out-of-focus area. The background blur is soft and natural, while the transition from the plane of focus is subtle and gradual.

Wide open, the depth is utterly astounding, and even when stopping down it’s downright dreamy and opulent with smooth and circular bokeh that drives attention to the subject to create a glamorous appearance that’s desirable for fashion, boudoir and brides.

Similar to the coveted NIKKOR Z 58mm f/0.95 NOCT, the optical construction includes 11 rounded diaphragm blades, which work together with the fast aperture to melt away point light sources into round and soft circles. Additionally, the use of ED glass suppresses color fringing, while the position of the lens elements is carefully considered to eliminate any kind of “onion-ring” characteristics.

The new NIKKOR Z 85mm f/1.2 S benefits from Nikon’s advanced multi-focused system for enhanced optical performance at close distances as well as rapid AF performance that enables precise accuracy even with the razor-thin depth of field at f/1.2. This is the precision that helps to capture what’s most important; from a model’s dynamic poses, a couple’s fleeting emotional embrace, or intricate even details.

To achieve this level of performance, the NIKKOR Z 85mm f/1.2 S’s multi-focusing system consists of two stepping (STM) motors to coordinate positioning of two focusing lens groups simultaneously. These small-diameter, high-torque STM’s in the AF mechanism ensure outstandingly quiet, fast, and accurate operation.

The NIKKOR Z 26mm f/2.8: A Premium Pancake for Every-Day Carry

The NIKKOR Z 26mm f/2.8 is a super-thin wide angle prime for Z series mirrorless cameras, and it’s Nikon’s slimmest and lightest full-frame AF lens ever. Despite its small size, the lens packs a tremendous punch with superior sharpness and beautiful blurred backgrounds with a fast f/2.8 aperture. This is the first NIKKOR Z lens to be slender and light enough to be considered a “pancake”, with a total length of less than one inch (23.5mm) and a weight of approximately 4.5oz (125g).

The new NIKKOR Z 26mm f/2.8 is so small and lightweight, it’s easy to take anywhere to capture photos and video with maximum impact. Whether shooting street photography, travel vlogs, or landscape shots in a unique location, the NIKKOR Z 26.mm f/2.8 has you covered as the perfect companion wherever the journey may lead.

Price and Availability

The new NIKKOR Z 85mm f/1.2 S will be available in late March 2023 for a suggested retail price of $2,799.95, while the NIKKOR Z 26mm f/2.8 will be available in early March for $499.95 SRP. 

Nikon Inc. is pleased to announce the development of the NIKKOR Z 85mm f/1.2 S, a fast mid-telephoto prime lens, and the NIKKOR Z 26mm f/2.8, a slim wide-angle prime lens, for full frame (FX-format) Nikon Z series mirrorless cameras.

The NIKKOR Z 85mm f/1.2 S is part of the S-line NIKKOR Z lens series, and realizes both superior rendering performance and large, beautiful bokeh. It expands possibilities for users capturing portraits in areas such as weddings and fashion.

The NIKKOR Z 26mm f/2.8 achieves outstanding slimness and lightness, as well as high rendering performance, making it an ideal lens for advanced amateur photographers who take their camera everywhere so as not to miss a moment.

Nikon will continue to pursue a new dimension in optical performance while meeting users’ needs, contributing to the development of imaging culture, with the hope of expanding possibilities for imaging expression.

These lenses were displayed at the 2023 Consumer Electronics Show (CES).

About Nikon

Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation.

Nikon Inc. distributes consumer and professional Z series mirrorless camera, digital SLR cameras, a vast array pf NIKKOR and NIKKOR Z lenses, Speedlights and system accessories, Nikon COOLPIX compact digital cameras and Nikon software products.