Cannon Inc., the parent company of Canon U.S.A., Inc., a leader in digital imaging solutions, announced a new Cropping Guide feature that will be available via a firmware update for Canon EOS R50, EOS R10 and EOS R7 camera models that allows users to more easily frame their subjects through the use of four tailored on-screen guides.

The new feature will be available December 9th from Canon USA for the price of $120 USD. For customers who have previously purchased one of the camera models compatible with the feature, they can send their device to a Canon Service Center and it will be returned with the Cropping Guide feature installed. 

For those new customers interested in the above mentioned models, the option to purchase them pre-loaded with the feature (with an additional cost) will be available via Cannon Direct and other dealers starting December 9th.

The new Cropping Guide feature provides on-screen guidelines that help shooters position subjects with precision, helping to ensure consistent and professional results while saving time on editing. It allows for Canon users to position the frame at the time of capture so that post-production and editing can be kept at a minimum. Lastly, Cropping Guides can be applied to horizontal of vertical framing scenarios, allowing for a wide range of shooting situations.

Canon will showcase its new offering to visitors to the School Photographers Association of California (SPAC) trade show on January 21-26 in Las Vegas, NV at the South Point Hotel and Casino Booth #715. This new feature is specifically designed for school photography, sports events, or any scenario in which subjects need to maintain a consistent position.

Camera operators can capture beautiful content with the new broadcast lens announced by Cannon U.S.A., Inc., a leader in digital imaging solutions. The CJ27ex7.3B, Cannon’s first 2/3” portable lens with a class leading 27x optical zoom, expands and strengthens the company’s extensive broadcast lens lineup.

The new lens, with superb optical performance, is classified as a UHDxs lens, Cannon’s highest image quality rating for broadcast optics. The lens spans a focal range of 7.3mm to 197mm. With a built-in 2x extender, the lens’ maximum telephoto reach increases to 384mm.

“Canon is committed to providing the best equipment possible to enhance visual storytelling,” said Brian Mahar, senior vice president and general manager, Cannon U.S.A., Inc. “The new lens we are introducing will result in strikingly sharp video footage for audiences watching news, entertainment, sports and more.”

The CJ27ex7.3B lens is designed to be portable, with the mobility of a conventional ENG (Electronic News Gathering) lens. The 27x zoom ratio, typically only available in 2/3” box lenses is now offered in a portable lens with the introduction of the CJ27ex7.3B. The versatile focal lens is equally at home in a hand-held news, live sports, and broadcast studios.

The 7.3mm wide angle helps set the scene for viewers, while the 197mm telephoto end delivers tight shots of the subject. If you’re looking for a lens to shoot high-quality video for live broadcast, such as a big sporting event where you want to zoom in on the action or capture a wide view of the game, the CJ27ex7.3B has you covered.

The new lens also features Canon’s next generation drive unit, the e-X’s V. The new drive unit features an angled 20-pin connector and a built-in USB-C connector, giving users a better experience with equipment setup and maintenance and improving operability with an updated display menu.

Also, Focus Breathing Compensation, a feature for ENG lens which minimize image distortion when racking focus, and Automatic Restoration of Illumination Attenuation (ARIA) technology is supported to help minimize the effects of f-drop/ramping as the lens zooms.

The CJ27ex7.3B broadcast lens is expected to be available for purchase in August 2024. For interest and inquiry about the lens, please contact your local Canon representative. To learn more about Canon broadcast lenses, please contact your Canon broadcast representative or visit www.usa.canon.com.