Cannon Inc., the parent company of Canon U.S.A, Inc., a leader in digital imaging solutions, announced that the company’s EOS R1 full-frame mirrorless camera, intended for professionals, won the “Best of the Best,” the highest honor, at the Red Dot Design Award: Product Design 2025 competition hosted by the Switzerland-based Red Dot Award AG. The awards ceremony will be hosted by held on July 8 in Essen, Germany.
The EOS R1 camera, released in November 2024, is the first flagship model in the EOS R System series. Thanks to a powerful image processing system introduced in this camera for the first time, and the use of deep learning technology, the EOS R1 camera is designed to achieve a high level of photographic performance required by professional photographers.
Through functions such as Action Priority, which recognizes certain actions including soccer shots by instantly shifting the AF frame, and eye-control AF, the device is capable of persistently tracking target subjects.
Its rubber grip feature a specially designed cross pattern with a strong grip capability that helps improve the camera’s handling performance between vertical and horizontal positions. Additionally, locking mechanisms are installed on moving segments of the camera, including the diopter-adjustment dial and card slot cover, to thoroughly prevent unintended operation. Through comfortable operability and a shape rooted in ergonomics, the camera achieves a design fit for professional users.
The EOS R1 camera has received high praise for its design, earning the iF Design Award 2025 (Germany), which is similarly as internationally prestigious as the Red Dot Design Award. This award is a reflection of Canon’s ongoing commitment to create products that expertly blend performance with design.
About The Red Dot Design Award
The Red Dot Award, established in 1955, is one of the world’s largest design-centered awards competitions. Excellent designs are chosen in three divisions — Product Design, Brand & Communication Design, and Design Concept. This year, entries from over 60 countries and regions were evaluated by internationally renowned design specialists under nine criteria including innovation, functionality, quality, and ergonomics.