The Penawards, established in 2007, is an internationally-prestigious award that specifically targets package designs. Each year, an international jury panel consisting of 30 people including prominent designers and experienced design directors examine entries of excellent package designs, submitted from around the world, based on judging criteria including design quality, brand expression, creativity and innovation. This year, 56 entries won the Gold Award out of over 2000 entries submitted from more than 60 countries.
The instax mini LiPlay is the hybrid instant camera that features the Sound function. The function converts voice data into a QR code to be printed out together with a picture taken with the camera. The function has taken instax’s unique value – capturing, printing, and sharing a precious moment – to a new level.
In the development of a variety of products and services, Fujifilm pursues fictionally and performance while also striving to achieve a design that takes maximum advantage of functional excellence. The company aims to create new value with designs that not only provide external aesthetics but also facilitates ease of use and portability.
Fujifilm will continue to work on developing excellent products and designs, buoyed by the fact its product has been chosen out of countless entries from around the world to win the Gold Award in Pentawards 2020.