Nikon Corporation is pleased to announce that its products, the Nikon Z 50, the NIKKOR Z 58mm f/0.95 S Noct and the RetinaStation, have received the “Red Dot Award: Product Design 2020”, sponsored by Germany’s Design Zentrum Nordrhein Westfalen.
The Z 50 is Nikon’s first APS-C size (Nikon DX-format) mirrorless camera, inheriting its design and operability, reliability, and future possibilities as a mirrorless system from the Nikon Z 7 and Nikon Z 6. Further improving on those characteristics and condensing them into a compact, lightweight, and durable body capable of superior rendering capabilities and rich power of expression.
The NIKKOR Z 58mm f/0.95 Noct serves as the symbol of the superior optical performance achieved with NIKKOR Z lenses. It takes advantage of the superior design flexibility made possible by the combination of the large-diameter (inner diameter of 55 mm) Z mount and 16 mm flange focal distance to realize an f/0.95 maximum aperture, the fastest (brightest) in Nikon history (among interchangeable lenses for Nikon cameras).
The Red Dot Design Award is a world-class design competition that has around 65 years of history. More than 6,500 entries from 60 countries were submitted for the “Red Dot Award: Product Design 2020,” which were judged by a panel of recognized design specialists from around the world based on aspects such as degree of innovation, functionality, ergonomics and durability. Winning products will be showcased at a special exhibition “Design on Stage” to be held from June 22, 2020, at the Red Dot Design Museum in Essen, Germany.