Nikon Inc. is pleased to announce the release of a new silver edition of the full-frame/FX-format Nikon Z F mirrorless camera. The Nikon Z F combines a timeless design inspired by an iconic Nikon film camera with the superior performance of a full-frame mirrorless camera.

Three new Premium Exterior, color options will be available, providing more choices for users the color of their Z F camera body. Additionally, the Z F will support a new Film Grain feature that adds grain to photos and videos, further expanding creative possibilities.

Designed to resemble the silver plating on film-era cameras like the Nikon F, the metallic texture creates an authentic feel suited to the premium, full-frame retro design. Three new Premium Exteriors color options have been added: Cognac Brown, Teal Blue,  and Mauve Pink — all with an embossed texture. These are subtle, yet elagant tones that complement the silver body, providing more options for customizing the exterior of the camera than ever before. 

In addition to the three colors, Moss Green, Stone Gray, Sepia Brown are available — allowing for six colors variations in total. Additionally, the sophisticated design will help inspire users every time they pick up the camera.

A Film Grain Feature for Film-Like Expression

A future firmware update for the Nikon Z F will offer the new Film Grain feature, which adds grain to photos and videos. Users will be able to achieve more creative imaging expression in accordance with the scene and their intent by adjusting grain size (3 options) and strength (6 options). By combining this feature with Imaging Recipes, and Picture Controls, users will enjoy film-like expression tailored to their personal and creative style. This update is scheduled for release within 2025.

Price and Availability

The new Nikon Z F Silver Edition will be available in late September for a suggested retail price of $2,199.95, or $2,299.95 for the premium exterior options. 

Comic-Con International Booth #3917 – The Nikon Tour will continue this summer with an exciting on-site activation at Comic-Con International at the San Diego Convention Center, from Wednesday, July 23 through Sunday, July 27, 2025.

The Nikon kiosk at Comic-Con International in San Diego will be an interactive experience where attendees can get hands on experience with the latest Nikon Z series cameras – the Nikon Z511 and Nikon Z50II – and NIKKOR Z lenses, learn from pro Nikon Creators and show off their best cosplay and photograph skills. Nikon will also offer meet and greets and photo walks throughout the week covering a wide range of photography topics and styles for attendees to explore and engage with the Z5II and Z50II.

Nikon Activities At Comic-Con International In San Diego:

Cosplay Portraits: Attendees will have the opportunity to capture portraits of a cosplay model, step in to be the model themselves, or capture their friends in a custom kiosk with dramatic lighting. Shooting bays will be staffed by a Nikon pro Creator or brand ambassador to offer guidance and photography tips.

Creator Led Workshops / Meet and Greets: Industry favorite Nikon pro Creators Kien Quan and Martin Wong will be on-site at the Nikon kiosk, leading mini workshops and offering advice on posing, lighting, how to capture character portraits, and more.

Nikon Z Series cameras and NIKKOR Z lenses: Visitors to the booth can try out the latest Nikon gear and will be able to download and share their favorite images from their personal device.

Attendees can try out the new full-frame Nikon Z511, or the compact and high performance Z5011.

Nikon is working with local retailers to help give attendees easier access to place gear orders virtually at the kiosk and pick up in-store.

Photo Walks:  Grab a camera, get ready to explore the floor, and join us for photo walks led by Nikon Creators. Advance sign-up is required at the Kiosk.

Nikon Inc. is pleased to announce the release of firmware version 2.00 for its full-frame/FX-format mirrorless camera, the Nikon Zf.

This is the first major firmware update for the Zf since its launch and the next step in the camera’s evolution, adding new functions from the Nikon Z9 flagship camera and full-frame mirrorless model, the Nikon Z6III. Firmware version 2.00 also adds support for Nikon Imaging Cloud, enabling the automatic transfer of images to third-party cloud storage services, automatic camera firmware updates, and access to a wide range of creative Imaging Recipes.

The Zf now incorporates a dedicated [Birds] subject-detection option, providing more powerful detection and tracking performance to enhance bird photography support. In addition, the Hi-Res Zoom function has been added and functions have been expanded for greater usability when manual-focus lenses are used.

Firmware version 2.00 makes shooting with manual-focus lenses, including vintage lenses, even more enjoyable, with the ability to quickly exit the magnified display simply by half-pressing the shutter-release button and a function that allows users to record the aperture values used when shooting.

Primary Features of Firmware Version 2.0 for the Nikon Zf:

Support for Nikon Imaging Cloud enables more creative imaging expression: Nikon Imaging Cloud is Nikon’s cloud service, accessible via computers and smart devices. It hosts the Imaging Recipes color presets, both those recommended by Nikon and those carefully crafted by established creators. 

Up to nine recipes can be downloaded to the Zf, allowing users to get the look and style of their favorite creators easily. Connection to Nikon Imaging Cloud also facilitates updating the camera firmware without the need for a computer or smart device. Furthermore, the advanced setup enables the automatic transfer of captured images to various third-party cloud storage services when the Zf is connected via Wi-Fi, providing even greater convenience for storing and sharing images captured with the camera.

Dedicated [Birds] subject-detection options enhances support for bird photography: A dedicated [Birds] subject-detection option has been added. It offers better bird-detection and tracking performance than when [Auto] or [Animal] subject detection is selected. It also ensures quicker, more accurate detection and tracking of birds in various shooting scenarios such as when complex, high-contrast backgrounds like rocky mountains or forests are in the frame. 

The [Birds] option satisfies the expectations of those who enjoy photographing birds with a great ability to detect birds whether in flight, at rest, or characterized by a unique size or visual feature such as a long neck or vibrant colors.

Addition of the Hi-Rez Zoom Function enables zooming even when a prime lens is used: With firmware version 2.00, users can zoom-in to up to twice the actual focal length with no loss in resolution in full-HD recording. This enables recording that makes the most of the superior rendering characteristics of prime lenses. Selection from 11 different zoom speeds expands possibilities for imaging expression during video recoding, allowing users to achieve the exact look and feel they want. The Hi-Res Zoom function can also be assigned to the Fn ring or control ring on a lens.

Nikon Corporation (Nikon) will exhibit at CES 2025, one of the world’s largest digital technology trade shows, which will take place in Las Vegas Nevada, from January 7 to 10. The Nikon booth (#19504) will be located in the Central hall at the Las Vegas Convention Center (LVCC).

As set forth by the Medium-term Management Plan, Nikon is striving to become a key technology solutions company in a global society where humans and machines co-create seamlessly by 2030. The Nikon booth will offer interactive and experiential content featuring our state-of-the-art technologies that support society’s foundation and creativity, alongside co-creation initiates with our partners.

Nikon is also pleased to announce that the Z6III mirrorless camera has been selected as a CES Innovation.

Awards 2025 Honoree in the Imaging category, The Nikon Z6III features the world’s first partially stacked CMOS sensor to deliver ultra-fast readout speeds and high frame rates, making it the most versatile, capable and powerful mid-range mirrorless camera designed to give photographers and videographers unmatched performance. The Z6III will be displayed at the Innovation Awards Showcase at CES 2025, as well as in the Nikon booth with other Z series mirrorless cameras and lenses.

Main Exhibits at the Nikon Booth:

Immersive video content: A drone video taken by Nikon Creates Corporation, a subsidy of Nikon, will be shown at the booth entrance. The footage, shown on two large screens measuring 7m x 3m (23ft x 10ft) and 2.5m x 3m (8ft x 10ft), will offer visitors an immersive experience.

Robot vision systems: The system enables flexible robot operation, equipped with dynamic vision that surpasses humans and an image processing engine. The demonstration will take place in a futuristic kitchen setting where the robot vision system will pick up objects flexibly, swiftly and accurately. Nikon’s “C3 eMotion” is built into the robot arm, which packages the parts necessary for robotic joints.

Riblet processing: Inspired by shark skin, microscopic grooves are created on the surface of   materials using Nikon’s original laser processing technology. This reduces frictional resistance, such as air and water, and can improve energy efficiency in various fields. Visitors will be able to view actual materials that have undergone riblet processing and participate in a quiz using a touch panel screen.

In-vehicle camera system: Co-created with Mitsubishi Fuso Truck and Bus Corporation, the innovative in-vehicle camera system integrates telephoto and wide-angle functions (released on December 19, 2024). Visitors can experience the view from inside a truck while experiencing the benefits of this system in checking both far away and in the close periphery simultaneously, as VR footage.

Virtual production: An experienced exhibit called “Studio Extreme” will be set up where visitors can participate in creating videos that merge the real and virtual worlds. The shoot will use Studiobot LT, a robot arm and motion control system from Mark Roberts Motion Control Limited (MRMC), a subsidiary of Nikon. The end of the arm will have a cinema camera attached to it from RED Digital Camera inc., which became wholly owned subsidiary of Nikon in April 2024.

Nikon Inc. Announced a limited-edition release of the “Nikon | HERALBONY Z fc model, featuring premium exterior designs created by contracts artists from HERALBONY Co. Ltd. These model were previously only available in markets outside the U.S.

HERALBONY is a Japanese company dedicated to crafting and challenging perceptions of disability through art. Nikon was inspired by HERALBONY’s mission to “Radiate Your Color” and its extensive licensed art collection created by neurodiverse artists, and this shared vision led to the collaboration. With the Z fc unique artwork, this camera will not only serve as a tool for capturing and expressing moments, but also a means for individuals to express their own unique identities.

During this collaboration, Nikon and HERALBONY carefully selected four works of art from the 2,000+ pieces in the HERBALBONY licensed collection to be featured on the premium exterior of the Z fc. Individuals can now choose a camera adorned with a design that particularly resonates with them.  Additionally, this collaborative edition includes exclusive welcome screens that can be displayed when the camera is turned on, plus the camera comes on specially designed packaging, enriching the user experience.

Price and Availability

The new Nikon Z fc. HERALBONY edition will be available in four colors representing the work of each artist and paired with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens. The HERALBONY models will be available in late December 2024 for a suggested retail price of $1,199.95 and will be sold exclusively through the Nikon Store at nikonusa.com.

The standard Nikon Z fc in its classically styled black and silver is currently available with a variety of kit configurations; the body-only is available for a suggested retail price (SRP) of $959.95, or paired with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for $1,099.95 SRP. 

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit nikonusa.com.

Nikon announced the new Z5011, a compact, fully featured mirrorless camera that lets your creativity run free while enabling the effortless capture of amazing photos and video. This camera is the lifestyle accessory for those that seek innovative creative features like film-inspired looks and easy sharing, giving the freedom to capture the feeling of a fleeting moment, or conveying core memories with brilliant colors that are uniquely you.

The Z5011 combines a full range of fun, creativity-enhancing features with the superior performance of Nikon’s latest mirrorless technology. This is the simple to use yet powerful camera that creators will always want to bring along, whether shooting portraits, landscapes, a great night out or an epic trip.

This is the Nikon’s first APS-C/DX format camera to feature the powerful EXPEED 7 processing engine, the same found in the pro-grade Nikon Z8 and Z9. The Z5011 makes it easier than ever to experience immersive image quality, with blazing fast and precise autofocus, fast frame rates up to 30 fps, superb low-light capabilities, advanced audio features and extensive control of colors.

“If you’re ready for the next phase of your creative journey, or even if you have never picked up a camera before, the Z50II is a gateway to a whole new world of expression,” said Fumiko Kawabata, Sr, Vice President of Marketing and Planning, Nikon Inc. “This camera benefits from some of the best technology from our acclaimed pro-level cameras, but it’s small enough to tag along for anywhere life takes you.”

Discover Color

Relive the warm glow of a summer day at the beach with friends or convey the peacefully somber tones of you favorite spot in the forest. The Z50II is the first Nikon camera to feature a dedicated Picture Control button, opening up new possibilities for expressive color, with imaginative film-inspired looks.  

In a single press, the user can see in real-time the effects of up to 31 built-in color presets, which instantly change the color, tone, and feeling of the scene. Using this camera encourages the user to experiment an play with color settings to develop a truly distinct look and feel to images and video, using tones and color to evoke a feeling like never before.

Imaging Recipes can also be directly downloaded to their camera as Cloud Picture Controls directly through the Nikon Imaging Cloud. These recipes are custom presets with changes to color, brightness, hue and more, which have been developed by notable creators. 

Additionally, users can make their own Imaging Recipes and Flexible Picture Controls for truly limitless creative possibilities. Images can also be sent instantly to a user’s own cloud-based storage using the Nikon Imaging Cloud, or easily share images to a phone with Nikon SnapBridge.

Price and Availability

The new Nikon Z50II will be available in late November 2024 for a suggested retail price of $909.95 for the body only.

Nikon Inc. announced the release of the new STABILIZED  binocular series with two new models that feature a compact, portable design while incorporating on original STABILIZED function to provide a clear and stable image. 

This original stabilization system in the 10x and 12x models reduces vibrations caused by hand movement by approx. 80%, letting users view distant objects such as birds and other wildlife, sporting events, concerts, and even landmarks clearly and comfortably.

These new STABILIZED binoculars weigh only 13.9 oz (STABILIZED 12×25 S model), making it comfortable and easy to track and view subjects for long periods with minimal fatigue of the eyes or arms. For extended viewing, they are powered by 2xAA batteries, providing up to an impressive 12 hours of battery life.

“Recently there has been a surge in popularity for stabilized binoculars, and Nikon’s expertise in optics uniquely positions us to give all types of customers and extremely appealing option,” said Jeff Abler, VP of Sales and NPS, Nikon Inc.

Primary Features of the Nikon STABILIZED Binocular Series

Stylish, compact and comfortable designs is extremely small and lightweight, while also having the ability to fold for maximum portability and easy packing.

Uses 2x convenient and ready available AA-size batteries, for approx. 12 hours of battery life.

STABILIZED Technology reduces vibrations caused by hand movements by approx. 80%, making it easy to track and view subjects.

Bright and clear field of view, with a Multilayer Coating applied to all lenses and prisms while high-reflectivity silver-alloy mirror coating is applied on the reflective surface of the auxiliary prism for maximum brightness.

Auto-power shut-off function prevents unnecessary battery consumption if left powered on. This function is engaged after approximately 60 minutes, letting the user focus on the view,  while minimizing the need to press a button repeatedly to activate the stabilization.

Ergonomic design fits comfortably in the hand with a large focusing ring that enables quick focusing.

Turn-and-slide rubber eyecups with multi-click facilitate easy positioning of the eyes at the correct eyepoint.

Price and Availability

The new Nikon STABILIZED 10×25 S and STABILIZED 12×25 models will be available starting in early November, with an SRP of $639.95 and $649.95, respectively. For more information about Nikon Sport optics and other models, please visit Nikonsusa.com.

Nikon Inc. announced the NIKKOR Z 50mm f/1.4, a lightweight prime lens with a wide and bright f/1.4 aperture. This affordable lens is compact enough to take anywhere, while offering a versatile and classic focal length that’s ideal for portraits, landscapes, street snaps, travel, still life and more.

“The NIKKOR Z 50mm f/1.4 is a modern take on a classic lens design, giving creators the benefits if the latest imaging technology and optical innovations at a very appealing price,” said Fumiko Kawabata, Sr. Vice President, Nikon Inc. “With the recently released NIKKOR Z 35mm f/1.4, photographers and videographers now have access to a great pair of fast, affordable primes that will help them to take their creativity further.”

The large f/1.4 aperture of this lens affords users the ability to create images and video with three-dimensional emphasis and naturally soft backgrounds that draw the viewers’ attention to a subject.

The NIKKOR Z 50mm f/1.4 lens feature a compact, comfortable and lightweight design, measuring approximately 2.9 in x 3.4 in (74.5 x 86.5mm) and weighing only 14.8 oz (420 g). The lens is engineered with a premium feel and superb handling, featuring a dedicated focus ring and customizable control ring.

Additional Features of the NIKKOR Z 50mm f/1.4

Close minimum focus distance: lets users get as near as 14.5 in (0.37 m) from the subject, which is great for flowers, still life and food photography.

Nine-blade diaphragm helps to create a natural, circular bokeh for a pleasing out of focus area.

Focus breathing is effectively suppressed to minimize the shift of the angle of view when adjusting the focus.

Near Silent operation for video production, with a click-less control ring and near silent lens drive thanks to the use of STM motors.

Weather Sealed and designed with careful consideration for dust- and drip-resistant performance.

Price and Availability

The new NIKKOR Z 50mm f/1.4 will be available in late September 2024 for a suggested retail price of $499,95. For more information about the latest Nikon products, including the extensive line of NIKKOR Z lenses and the entire range of Z series cameras, please visit NIKON USA.com.

The critically acclaimed, editorially celebrated and award-winning Nikon Z 8 is getting even better. Nikon announced the availability of the first major update for the Z 8 Firmware Ver. 2.0. This free update adds multiple features and enhancements for still-image, video capture and improved workflow. Additionally, Nikon has also announced the availability of the latest version of NX Tether, Nikon’s free tethering software for still and video professionals.

“The Nikon Z 8 already offered the best-in-class features; with this latest update, we are once again proving that we are always listening to our customers and will work to surpass their expectations,” said Naoki Onozato, President and CEO of Nikon Inc. “We also realize that our users’ workflow is an important part of the job, and NX Tether Ver 2.0 is an example of the software ecosystem we can provide that integrates seamlessly to enhance the capture experience.”

Z 8 Firmware Ver. 2.0

Similar to the feature previously added to the Nikon Z 9, a dedicated option for birds has been added to the AF subject-detection options, increasing bird-detection performance in a variety of situations and providing greater support for bird photographers. Additionally, support for the Auto Capture function enables both automatic shooting when the subject meets one or more pre-configured criteria, providing users with new options for both stills and video shooting.

The update also adds Pixel Shift shooting, which enables the creation of super high-resolution photos by using dedicated software to merge multiple NEF (RAW) files captured with the function. With the Z 8’s high-resolution sensor, images can be captures with an astounding 180 megapixels. Pixel Shift shooting is ideal for capturing the finest details in subjects with intricate designs, such as buildings and art pieces, while providing precise rendering of the subject’s colors, textures, and structures.

There’s more to live with the update, as Rich Tone Portrait Picture Control is added to enable the rendering of rich tones while retaining skin details for portrait photography. In combination with other functions such as Skin softening and Portrait impression balance, portrait photographers have more control than ever. More functions and operations can now be assigned to custom controls, and users now have access to new shutter volume and sound options.

Primary Updates: Z 8 Firmware ver. 2.0

* A dedicated [Birds] option has been added to the Z 8’s AF subject-detection options. In addition to increased detection, tracking, and AF performance with complicated and high-contrast backgrounds, such as forests and mountains, this option better enables the detection of birds in various circumstances, including flying, perched and even those with unique-looking appearances.

* The Auto Capture function has been added, enabling the automatic shooting of stills and video when the subject meets one or more pre-configured criteria. The three criteria that can be configured are a {Motion] option that detects subjects that move in a designated direction, a [Distance] option which begins shooting when a subject is within a certain range of distances, and a [Subject detection] option that detects people, animals, vehicles, or airplanes within the frame.

* Firmware version 2.0 adds Pixel Shift shooting, allowing users to create high-resolution photos by using dedicated software to merge NEF (RAW) files recored with the camera mounted on a tripod or otherwise stabilized.

* For portrait photographers, the addition of the Rich Tome Portrait Control increases options for portraiture by realizing the rendering of portraits with rich tones while retaining skin details. This Picture Control is ideal for the creation of a base image in scenes where retouching is presumed, such as at weddings and for studio photography. In combinations with the variety of other functions offered by Nikon for portrait photography, such as Portrait impression balance and Skin softening.

Price and Availability

Both the Nikon Z 8 Firmware Ver. 2.0 and NX Tether Ver. 2.0 are available for free on the Nikon website.

Nikon is pleased to announce the release of firmware version 4.10 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z 9.

New dedicated [Birds] and [Airplanes] subject detection options have been added with firmware version 4.10. The [Birds] option increases overall detection performance for birds.

In addition to increased detection and AF performance with complicated and high-contrast backgrounds such as forests and rocky mountains, this option adds the ability to quickly detect birds in various states, including flying, perched, and even those with unique-looking appearances. Tracking performance with rapidly moving birds are also increased for a smooth shooting experience that ensures you will never miss a crucial moment when photographing birds.

Adding the same [Airplanes] option built into the Nikon Z 8 enables reliable detection of airplanes regardless of their size. This option offers increased detection capabilities with dark scenes and those that include busy backgrounds.

Furthermore, in a firmware update planned for release in the first half of 2024 for the Nikon Z 8, the dedicated bird subject detection option will be added, alongside the airplane option available from the camera’s initial release. Other improvements in functionality are also planned.

Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras. The latest firmware and instructions for download and installation can be found here

About Nikon

Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation.

Nikon Inc. distributes consumer and professional Z series cameras, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories. Nikon COOLPIX compact digital cameras and Nikon software products.

For more information, dial (800)NIKON-US or visit www.nikonusa.com which links all levels of photographers and visual storytellers to the Web’s most comprehensive learning and sharing communities.