Video streaming platform Livestream should know a few things about producing live-streaming events. Livestream is one of the first companies to offer live media streaming as a service. And while it may have some bragging rights in terms of longevity, many platforms have come up over the years to compete. YouTube, Twitter (via Periscope), and Facebook all offer a live-video component. That competition has caused Livestream to constantly grow and improve its services. Now, Livestream is going after the live-streaming market with a recently released Guide to Livestreaming Events ebook.
The Livestreaming Guide contains some interesting facts about live video:
- In 2015, 374M people watched video content on Livestream
- By 2019 there will be over 28M cord cutters – homes without paid TV services – in the United States alone
Lifestream’s guide is squarely aimed at brands, and it mentions noteworthy success stories from big companies that are producing live-streaming content:
- Every Wednesday, Experian hosts a #CreditChat livestream on Twitter and YouTube to connect with their social audience and share information and data about building credit and eliminating debt
- Southwest Airlines recently livestreamed from their operation control center to reassure customers during a spate of bad weather that was delaying flights
- Big brands like Adidas, Taco Bell, DKNY and GE are also using livestreaming to share candid moments with their audiences, from press conferences to contract signings with celebs and behind-the-scenes moments
If you’d like to see what else Livestream has to offer in its guide, you can download the ebook for free after filling out a form.