Nikon Enters Action Camera Market with KeyMission 360

Nikon announced its entry into the action camera market at CES 2016 with the Nikon KeyMission 360. It is the first in a lineup of products that build on Nikon’s legendary excellence in optical technology and imaging innovation. The KeyMission 360 will officially be released in Spring of 2016, along with a variety of dedicated accessories.

The Nikon KeyMission 360 is a rugged camera capable of recording in true 360-degree video in 4K UHD. It features an image sensor and lenses on opposite sides of the device, with images from each combining to create a single immersive, ultra-high-definition 360-degree video and still image.

The camera is designed to withstand the elements. It is waterproof (approx. 100ft./30 m.), and able to stand up to dust, shock, and low temperatures. The KeyMission 360 also features electronic Vibration Reduction (VR), enabled through applications during playback, that reduces the effects of camera shake to help produce sharp and crisp video quality.