Tag Archives: SONY

Sony Emerges as the Big Winner of EISA Awards



EISA is the European Imaging and Sound Association.  It has announced the winners of the 2017 EISA Awards. Sony took home “Best Product” in six of the 19 categories, making Sony the biggest winner of the year. With four award-winning cameras, including the α9 taking “Best Camera,” and two award-winning lenses, Sony led across the board.

Best Professional Compact System Camera Lens – Sony FE 70-200mm f/2.8 GM OSS

Best Compact System Camera Lens – Sony FE 100mm f/2.8 STF GM OSS

Best Superzoom Camera – Sony RX10 III

Best Compact Camera – Sony RX100 V

Best Camera – Sony α9

Best ProSumer Compact System Camera – Sony α6500

EISA is a unique association of 53 special interest magazines from 25 countries. The European EISA Awards started in 1982 when the editors-in-chief from five European photo magazines came together to select “The Camera of the Year” for the first time.

The EISA Awards annually celebrate new products that combine the most advanced technology and desirable features with class-leading performance. The EISA Awards extend from the most affordable, high value products to the most aspirational expressions of modern consumer electronics.

Award categories change from year to year, reflecting the evolution of product design and connectivity, but every EISA Award winner remains the very best in its class. The sheer strength in depth of EISA’s members ensures the EISA Awards logo carries tremendous weight with all informed consumers.


Sony Announces a9 Mirrorless DSLR Camera



Sony a9Digital camera technology has made some real strides in recent years. It used to be that, if you wanted a good photography camera, you’d buy a high-end DSLR. If you wanted a good video camera, you’d buy a high-end dedicated video camera. But a great convergence has been happening between photo and video-capture, with many modern DSLR cams gaining the ability to take high-definition video, as well as high-resolution images.

Sony is pushing that convergence to the next level with its upcoming a9 camera:

This mechanism-free camera can deliver a-class-above performance conventional mechanical SLRs have only sought. For example, this system realizes a totally blackout-free viewfinder while conventional systems can only try to reduce blackout time. A high-speed, vibration-free, silent Anti-Distortion shutter vastly extends the range of shooting situations while a mechanical system can only aim for lower vibration and quieter shutter release sound. α9 provides continuous tracking of moving subjects for foolproof AF/AE… α9 allows its viewfinder to show not only images of the subject… but also the final image of a shot. Now, thanks to a new image sensor that superbly manages all these roles…

A few highlights of the Sony a9:

  • Full-frame stacked CMOS sensor with integral memory
  • 24.2-megapixel full-frame image sensor
  • Enhanced BIONZ X image-processing engine
  • High-speed continuous shooting at up to 20fps
  • Non-mechanical electronic shutter eliminates blackout with typical SLR mirror action
  • Light directly reaches the image sensor without mechanical interruption
  • Electronic shutter speeds up to 1/32000 sec
  • Anti-distortion electronic shutter allows silent shooting
  • Vibration-free electronic shutter that can keep the camera stable, for razor-sharp images

The Sony a9 DSLR camera body is available now for pre-order with a retail price of $4498.00.


Sony Announces New Flagship 4K and HD Action Cams



sony-boss-cameraSony Electronics, a worldwide leader in digital imaging, has announced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X300R 4K model and HDR-AS300R Full HD model.

The flagship feature of the two new cameras – Balanced Optical SteadyShot – is an advanced form of image stabilization where internally, the camera’s lens and sensor are joined and moved together to compensate for camera shake caused by excessive motion, whether shooting handheld with optional accessories or during a fast-paced sporting activity. This is a particularly effective technology when paired with a POV action camera design as it ensures captured video footage is smooth and stable – even in 4K or high-frame-rate shooting modes.

The versatile FDR-X3000R and HDR-AS300R Action Cam feature a new ZEISS Tessar lens with significantly less lens distortion than previous models. They are also equipped with a new back-illuminated Exmor R CMOS sensor with large pixels designed for 16:9 aspect ratio video plus a powerful BIONZ X processor, ensuring that video quality remains consistently strong across all settings.

FDR-X3000R and HDR-AS300F each have a built-in stereo mic with wind noise reduction to reduce the impact of wind interference on overall audio quality, and are equipped with stereo microphone input for advanced recording.

The FDR-X3000R and HDR-AS300F both include a unique Time-lapse Capture feature that shoots still images in pre-set intervals that can later be transformed into a stunning 4K time-lapse movie utilizing the Action Cam Movie Creator software. The Action Cam App can also create time-lapse movies in Full HD.

The new Sony FDR-X3000R will be sold as body only for about $400 US ($550 CA), and will be offered as a kit (model FDR-X3000R) with the new Live-View Remote for about $550 US ($700 CA).

The new Sony HDR-AS300F will be sold as a body only for about $300 US ($400 CA) and will be offered as a kit (model HDR-AS300F) with the new Live-view Remote for about $450 US ($550 CA).

All products will be available in North America in late September at authorized dealers.