Apple Wants You to Be a Better iPhoneographer



Apple logoPhone-based photography is really becoming an accepted way to take everything from snapshots to professional-grade photos. It wasn’t all that long ago that camera phones were shunned for their poor image quality and lack of features. But most people don’t even own point-and-shoot cameras anymore because the cameras on their smartphones are good enough to be the only cameras they need.

Apple made a serious step up in its own camera phone technology with last year’s release of the iPhone 7 and iPhone 7 Plus. The cameras built into these phones contain the most advanced imaging hardware ever made by Apple (and some have argued, ever made for smartphones). I’m not sure if Apple is so thrilled with these cameras that they really want to make sure people know how to use them, or if they’re attempting some clever marketing to clear out old stock ahead of the release of a new iPhone later this year. Regardless, the company has released a series of short videos on YouTube to help iPhoneographers get the most out of their hardware.

This tutorial series is called How to Shoot on iPhone 7 and it contains five parts:

  • How to shoot a great portrait on iPhone 7 Plus
  • How to shoot a close-up on iPhone 7
  • How to shoot a vertical Pano on iPhone 7
  • How to shoot without a flash on iPhone 7
  • How to shoot action on iPhone 7

You can watch the entire playlist in under three minutes. These videos are quick and to the point. But they still contain plenty of that somehow-casual-but-still-well-produced vibe Apple is good at.

If you’d like to expand your skills with your iPhone 7/iPhone 7 Plus’s camera, this is a good place to start.


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